Begun by Craig Newmark as an e-mail to some friends about cool events happening around San Francisco, craigslist is now the leading classifieds service on the planet. It is also a throwback to the early internet. The website has barely seen an upgrade since it launched in 1996. There are no banner ads. The company doesn’t profit off your data. An Internet for the People explores how people use craigslist to buy and sell, find work, and find love—and reveals why craigslist is becoming a lonely outpost in an increasingly corporatized web. Drawing on interviews with craigslist insiders and ordinary users, Jessa Lingel looks at the site’s history and values, showing how it has mostly stayed the same while the web around it has become more commercial and far less open. She examines craigslist’s legal history, describing the company’s courtroom battles over issues of freedom of expression and data privacy, and explains the importance of locality in the social relationships fostered by the site. More than an online garage sale, job board, or dating site, craigslist holds vital lessons for the rest of the web. It is a website that values user privacy over profits, ease of use over slick design, and an ethos of the early web that might just hold the key to a more open, transparent, and democratic internet. This book argues that craigslist issues a quiet challenge to the corporate norms that have become dominant in the twenty-first century web. More than a window to the world's ephemera, craigslist is an increasingly lonely outpost in a hyper-corporate web. It is the internet un-gentrified, representing an older ideological orientation of online politics, one that stresses technological simplicity, collectivism, and locality. Flawed and ever on the brink of obsolescence, it provides a model of how democracy can work - most of the time for most people - online. The first part of the book provides historical context for understanding craigslist, describing craigslist's transformation from an email list to a massively popular online marketplace and examining the development of classified and personal ads through the arrival of the digital age. Lingel also examines craigslist's legal history, looking at the company's battles over issues of freedom of expression and data privacy, and exploring what the company's defenses in the courtroom reveal about the platform's politics. The second part of the book explores how people use craigslist in everyday life, and the publics and politics that emerge from their daily online interactions. One chapter draws on interviews with craigslist users to examine the relationships between people and things in craigslist's secondary marketplace. Another looks at how jobs are advertised and filled on craigslist, and the shifting norms and associated class biases that result from craigslist job-seeking practices. Lastly, Lingel examines the problems that are created and solved as people buy and sell, find jobs and gigs, connect to, exploit, and protect each other on craigslist, showing how the community negotiates, establishes, and polices rules and norms. By looking at the politics and promises of craigslist, Lingel concludes, we can also reflect on how the web has evolved, how it has stayed the same, what we might want to protect and what we should think about changing when it comes to everyday life online. How craigslist champions openness, democracy, and other vanishing principles of the early web. Begun by Craig Newmark as an e-mail to some friends about cool events happening around San Francisco, craigslist is now the leading classifieds service on the planet. It is also a throwback to the early internet. The website has barely seen an upgrade since it launched in 1996. There are no banner ads. The company doesn't profit off your data. An Internet for the People explores how people use craigslist to buy and sell, find work, and find love—and reveals why craigslist is becoming a lonely outpost in an increasingly corporatized web. Drawing on interviews with craigslist insiders and ordinary users, Jessa Lingel looks at the site's history and values, showing how it has mostly stayed the same while the web around it has become more commercial and far less open. She examines craigslist's legal history, describing the company's courtroom battles over issues of freedom of expression and data privacy, and explains the importance of locality in the social relationships fostered by the site. More than an online garage sale, job board, or dating site, craigslist holds vital lessons for the rest of the web. It is a website that values user privacy over profits, ease of use over slick design, and an ethos of the early web that might just hold the key to a more open, transparent, and democratic internet.
Author(s): Jessa Lingel
Series: Princeton Studies In Culture And Technology
Publisher: Princeton University Press
Year: 2020
Language: English
Pages: 209
Tags: Craigslist.com (Firm) Internet Advertising: Social Aspects, Internet Marketing: Social Aspects
Cover......Page 1
Contents......Page 6
Acknowledgments......Page 8
Introduction: The Politics and Promise of craigslist......Page 10
Part I......Page 26
1. Becoming Craig’s List: San Francisco Roots and Web 1.0 Ethics......Page 28
2. The Death and Life of Classified Ads: A Media History of craigslist......Page 48
3. From Sex Workers to Data Hacks: Craigslist’s Courtroom Battles......Page 60
Part II......Page 74
4. Craigslist, the Secondary Market, and Politics of Value......Page 76
5. Craigslist Gigs, Class Politics, and a Gentrifying Internet......Page 99
6. People Seeking People: Craigslist, Online Dating, and Social Stigma......Page 122
7. Craigslist’s People Problems: Politics and Failures of Trust......Page 140
Conclusion: The Case for Keeping the Internet Weird......Page 161
Methods Appendix......Page 172
Notes......Page 182
Bibliography......Page 186
Index......Page 202