Are you an academic who struggles to know what to post on social media and how to disseminate your research effectively on different social media platforms?
Social media serves as a powerful communication tool, yet while most academics are aware of the benefits of social media, many are unsure of what to post, and how to do it in a way that is authentic, engaging, and above all, comfortable! This user-friendly practical guide is designed for all academics who aim to engage in social media platforms in an effective and productive way. This book explains how academics can build their reputation, develop networks, and disseminate their research. It includes 365 useful post prompts applicable to all mainstream social media platforms which help guide academics on what to post on the platforms they choose to engage with.
The book is designed for all academics at all levels and can be applied across various social media platforms including Facebook, Linkedin, Twitter, and Instagram.
Author(s): Kelly-Ann Allen, Shane R. Jimerson, Daniel S. Quintana, Lara McKinley
Publisher: Routledge
Year: 2022
Language: English
Pages: 145
Cover
Half Title
Title Page
Copyright Page
Table of Contents
Preface
What is social media?
Acknowledgements
About the authors
Part I: Getting started
Chapter 1: Social media use in the academy: The positives and pitfalls
Introduction
The benefits of social media for academia
Staying informed
Research translation
How can scholars help to further facilitate the practical application of their research?
Clear communication
Impact
The double-edged sword
Reputational risks
Privacy concerns
Social media as a time burden
Taking things on balance
Chapter 2: Choosing your social media platform
Introduction
Top ten social media platforms
Facebook
Overview
Number of users
Privacy concerns
Usefulness for academics
Cost
YouTube
Overview
Number of users
Privacy concerns
Usefulness for academics
Cost
WhatsApp
Overview
Purpose
Number of users
Privacy concerns
Usefulness for academics
Cost
Instagram
Overview
Number of users
Privacy concerns
Usefulness to academics
Cost
TikTok
Overview
Purpose
Number of users
Privacy concerns
Usefulness for academics
Cost
Snapchat
Overview
Number of users
Privacy concerns
Usefulness for academics
Cost
Reddit
Overview
Privacy concerns
Number of users
Usefulness to academics
Cost
Pinterest
Overview
Privacy concerns
Number of users
Usefulness to academics
Cost
Twitter
Overview
Privacy concerns
Number of users
Usefulness to academics
Cost
LinkedIn
Overview
Privacy concerns
Number of users
Usefulness to academics
Cost
What social media platforms are specifically aimed at academics?
ResearchGate
Overview
Number of users
Privacy concerns
Usefulness to academics
Cost
Academia.edu
Overview
Number of users
Privacy concerns
Usefulness for academics
Cost
Personal visibility
Building an online reputation and public profile
Measuring your visibility with altmetrics
History of altmetrics
How does altmetrics work?
Narrowing options
Chapter 3: The Twitter rule book
Your Twitter profile
Your bio
Your profile image
Header image
Website link
What to tweet
Your own research papers
Twitter threads to describe papers
Hashtags
Stick to a core theme
Learn by doing
Participate
Including images
Image descriptions
Adding captions to videos
Repurpose your work
Don’t stress about the details
Use the search function
Your goal shouldn’t be to make all your tweets go viral
Tweeting on behalf of groups and organizations
What to post
Part II: Social media content and engagement prompts for busy academics
Chapter 4: 365 social media content and engagement prompts: #SocialAcademics
Introduction
Let’s build our own community
Video content
A word about gear and other technical stuff
Part III: Taking a deeper dive
Chapter 5: Maintaining a social media presence
Introduction
Finding the time
How fear plays a role in not having time
Developing a plan of action
Types of content to consider
Weekly tactics
Importance of consistency and timing
Plain language articles
Be informed by your data
Hashtags are your friend
Celebrate whenever you can
Find the joy
A final thought about maintaining your engagement
Chapter 6: Controlling the trolls and other online misadventures
Introduction
Identifying and addressing inappropriate and hateful online conduct
A brief description of online toxic behavior
Addressing toxic social media communications
Learning more about contemporary hate speech scholarship
Bad behavior will always exist
Chapter 7: Ethical standards for social media use by academics
Introduction
Additional resources
APA Guidelines for the Optimal Use of Social Media in Professional Psychology Practice
Social Media Research: A Guide to Ethics
Social Media and Health Care Professionals: Benefits, Risks, and Best Practices
Issues in Ethics: Ethical Use of Social Media
Social Media Ethics and Etiquette
Chapter 8: The future is bright for academics
Introduction
The diminishing notion of ivory towers and shifting priorities for academic institutions
A stronger focus on social impact, research translation, and countering misinformation
Building global networks, international connections, and industry collaborations
Contributing to a market economy
A final thought
Chapter 9: Frequently asked questions about social media use in academia
Be curious
Chapter 10: The final word on using social media successfully
References
Index
