This study analyzes American, Vietnamese, and Japanese personal values, attempting to understand how it can be ethnographers find large differences in values between cultures, yet empirical surveys find relatively small differences in personal values between cultures. D’Andrade argues that people live in two distinct value worlds; the world of personal values and the world of institutionalized values. Assessing these value worlds, D’Andrade is able to explain the contrast between ethnography and survey data, while making vital commentary on American, Vietnamese, and Japanese culture. With insight and precision, this book contributes to the important debate that the Culture, Mind, and Society series has initiated.
Author(s): Roy D'Andrade
Series: Culture, Mind and Society
Edition: 1
Publisher: Palgrave Macmillan
Year: 2008
Language: English
Pages: 192
Contents......Page 8
List of Figures and Tables......Page 10
Acknowledgments......Page 12
1 Introduction—The Initial Puzzle......Page 14
2 The Conceptual Framework......Page 20
3 Questionnaire Construction......Page 26
4 The Three Society Study......Page 34
5 The Organization of Values......Page 40
6 Similarities and Differences......Page 64
7 The Americans......Page 74
8 The Vietnamese......Page 90
9 The Japanese......Page 114
10 Institutionalized Values......Page 134
Appendix......Page 156
Bibliography......Page 174
G......Page 182
R......Page 183
Z......Page 184
