This book overcomes the limitations of existing models of national culture by presenting a novel archetypal methodology that captures heterogeneity within and between nations in a simple manner. The authors incorporate this methodology into a new, empirically derived theory of nations as composites of diverse culture configurations (or archetypes). The theory, which is illustrated through data on secular and emancipative values obtained from the European and World Value Surveys, shows the unity and diversity of these values across 117 nations, and identifies trends in global culture over four decades.
Based on the authors' research, the book argues that universal archetypes capture the unity and diversity of the global cultural mosaic with precision and fidelity. By reflecting the reality of changing culture around the world with greater clarity, the book’s novel approach provides a comprehensive lens for international business scholars, practitioners, and policy makers to view, understand and explain culture-related phenomena.
Author(s): David Midgley, Sunil Venaik, Demetris Christopoulos
Publisher: Palgrave Pivot
Year: 2023
Language: English
Pages: 132
City: Cham
Preface
References
Acknowledgements
Contents
About the Authors
List of Figures
List of Tables
Chapter 1: Introduction
1.1 Research Objectives
1.2 The Theory of Archetypes
1.3 The Welzel Meta-Values
1.4 Key Concept Definitions
References
Chapter 2: The New Approach
2.1 Archetypal Analysis (AA)
2.2 Choice of the Number of Archetypes
2.3 Measurement Requirements for AA
2.4 The E & WVS Data on the Welzel Meta-Values
2.5 Subsampling Procedures for AA
2.6 Multidimensional Scaling Map
References
Chapter 3: The Unity and Diversity of the Global Matrix
3.1 Experiments with Varying Subsample Sizes
3.2 Comparison of Random and Weighted Random Subsamples
3.3 The Global Archetypes
3.4 Country Compositions (t)
3.5 The Global Matrix for t = Wave 7
3.6 Cultural Map Coordinates
3.7 Key Takeaways
References
Chapter 4: The Dynamics of the Global Matrix
4.1 The Cultural Map, 1981 to 2021
4.2 Measuring Five Aspects of Cultural Change
4.3 Calibrating the Magnitude of Cultural Change
4.4 A Two-Speed World
4.5 Major Country Trends
4.6 Regional Examples of Change
4.7 Key Takeaways
References
Chapter 5: Multiple Trends in a Two-Speed World
5.1 Our Objectives and Methods
5.2 Archetypal Compositions Represent Heterogeneity Well
5.3 Multiple Trends in the Global Matrix
5.4 How Did the “World” Change?
5.5 A Snapshot of the Current World
5.6 Concluding Thoughts
Reference
Technical Appendix A
Imputation of Missing Data
References
Technical Appendix B
The Means of Sets of Compositions Also Sum to 1
Technical Appendix C
R Packages Used in Our Work
Technical Appendix D
Future Roadmap for the Archetypal Analysis of Culture
Index
