A new wave of entrepreneurs is leading a global paradigm shift towards values-driven business. This book empowers you to challenge the status quo and create value through its unique and adaptive approach to venture-building by design.
Authored by a multidisciplinary team of practicing design strategists, business leaders, academics, and entrepreneurs, this hands-on guide models strategic design as a mindset for starting up: framing problems, applying methods, identifying opportunities, and creating pathways forward through futures and systems thinking. Carefully curated case studies of young impact-driven entrepreneurs along with resources, including action-based frameworks, diagrams, and templates for founders to replicate, and a reader’s checklist to enable the transformation of daily practice, will open new dimensions that amplify the global shift towards a more regenerative world and a multiverse of possibilities.
Are you ready to journey to places where ideas for products, services, and experiences transform how we live and work? Then this guide is for you: the Design-Driven Entrepreneur.
Author(s): Rhea Alexander, Rose Pember, Kiely Sweatt, Joseph Press
Publisher: Routledge
Year: 2023
Language: English
Pages: 266
City: New York
Cover
Half Title
Endorsements
Title Page
Copyright Page
Dedication
Contents
Author's Note
About the Authors and Contributors
Entering the Entrepreneur's Multiverse: An Introduction to This Guide
DIMENSION A MIND - Design-Driven Change for Mindset Shift
1. Inspiration for the Next-Gen Entrepreneur: Why Design-driven, Here and Now?
2. Start with Your Mindset: Practicing Ingenuity, Awareness, and Learning
DIMENSION B MISSION - Charting Purpose for Value Creation
3. Your Mission to Build a Better World: Moving from Self to Company
4. Develop Culture Through Mission: Creating Team Values to Grow Community
5. Success: An Ethos for Resilience: Shape a Connected Ecosystem
DIMENSION C METHOD - Making, Breaking, and World-Building
6. Investigate to Map Context: Understanding Systems Design
7. Explore Problems to Gain Insight: Researching in the Field
8. Synthesize to Name Opportunity: Framing Our Future Outcome
9. Ideate to Converge: Generate Concepts to Prototype Solutions
10. Prototype to Test Value: Business Viability and Evaluation
11. Storytell and Launch: Solution Scenarios for a Strategic Future
DIMENSION D MULTIPLICITY - Designing to Strengthen and Scale our Collective Futures
12. Charting a (Re)Generative Future: Maintaining Resiliency with Strategic Foresight
13. Design as Dark Energy: Leading by Learning Expands Your Impact
Conclusion: Begin Again, Cultivate a Cultureof Renewal: Mobilizing a Movement, by Design
References
Index
