This casebook argues that corporate sustainability agendas should look beyond stakeholder demands and desires, towards strategic opportunities to achieve social and commercial benefits simultaneously. It encourages shifting focus from a strategic approach to a sustainable business practice. As the cases in the book highlight, it is in every company’s best interest to identify a manageable number of sustainability initiatives whose shared benefits―for society at large and the company―are significant and also substantially help the company strategically position itself in the competitive marketplace. Strategic sustainable business practices can lead to shared value creation, strengthening the company’s competitiveness and establishing a symbiotic relationship. Companies can achieve solid profits by doing good things for the environment; it is a “win-win” for society and for business. This casebook provides examples of multi-stakeholder partnerships that aim to create sustainable enterprises. Ideal for teaching purposes, after a brief introduction to the case method, the cases are presented with no comments or criticisms.
Author(s): Ananda Das Gupta
Series: CSR, Sustainability, Ethics & Governance
Publisher: Springer
Year: 2021
Language: English
Pages: 196
City: Singapore
Foreword
Contents
Editor and Contributors
Human Values in Corporate Social Responsibility: A Case Study of India
References
Corporate Social Responsibility and Sustainability Development Mapping: Practical Application Beer and Nigel Roome Model
CSR Introduction
Current Scenario of CSR in India
History of CSR in India
Idea About Stakeholder View
Idea About Sustainability Development (SD): CSR versus SD
Idea of Cybernetics
Research Methodology
Methodology
Toyota, India Performance in CSR
About Cybernetic Model
Applying Viable System Model Toyota Kirloskar Motors Limited (TKML), India CSR
Outcome of This Hypothesis
Conclusion
Limitation and Scope for Future Research
References
Addressing Social Risks: The Corporate Social Responsibility Way
Introduction
Comprehending CSR
In Indian Context
Risk for Business
Social Issues Across Countries
Social Risk Management
Impact of CSR Indian Scenario
Strategizing CSR by Addressing Social Issues
Types of Social Risks
Corporate Case—Addressing Livelihood Risks
Neem Project of Gujrat Narmda Valley Fertilizers and Chemical Limited (GNFC)
Corporate Case—Addressing Health Risks
Anti-Tobacco Initiative of Bajaj Electricals, Mumbai Named ‘Yes to Life and No to Tobacco’
Corporate Case—Strategizing CSR Addressing Social Issue
School Hand Wash Programme of Dettol
Conclusion
References
Can CSR Help Address Farmer Suicides? An Indian Case Study
Introduction
Background
Climate Change, Water and Agriculture in India
Farmer Suicides
Review of Literature
Research Question, Method and Data
Jalvaibhav Project
Program Design
Impact and Challenges
Discussion
Limitation and Future Research Direction
Conclusion
References
A Delicate Balance for Ruby Cup: Profitability and Sustainability At the Base of the Pyramid
The Problem
The Solution
Reaching Sustainable Development While Benefiting the Poor
Eradicating Poverty: Bottom of the Pyramid (BoP) Theory
Where to Start?
Kenya
Reaching Sustainable Development Through Business in Practice
Value Proposition
Low Margin/High Volume Sales Model
Pre-field Phase
Establishing Ruby Cup
Product Development
Recruitment
Sales Strategy Development
Sales Training and Marketing
Ruby Cup on Local Radio
Ruby Cup Road Show
Ruby Cup at the Nairobi International Trade Fair
Free and Subsidized Products
More About Pricing
Evaluation of Sales
Learnings
Low Retention of Customers Demotivating for Sales Personnel
Costs
Conclusion
References
TATA Steel India: Corporate Social Responsibility Case Study Project
Introduction
Literature Review
Significance of the Study
Research Objectives
CSR Status in India
About the Company: TATA Steel
Abundant Mineral Reserves
Credible and Capable Management Team
Proactiveness of TATA Steel with Respect to Its Competitors
Adaptability of the Company in the Fast Change of the Environment
Brand Value
CSR Policy, Initiatives and Interventions
Impact of TATA Steel’s CSR Initiative
Conclusion and Future Scope
References
Jet Airways Insolvency: Was It a Black Swan Event or a Failure in Strategic Corporate Social Choices?
The Genesis of the Problem
The Final Timeline of Jet Crisis
Jet Airways’ Corporate Governance
Jet’s Work Ethic Failures
Was the Fall of Jet Airways a Black Swan Event that Jet Could not avoid?
Was Jet Airways a Failure in Strategic Corporate Social Responsibility?
Concluding Remarks
Resources
Human Resource Strategies and Responsible Management: Case Study of Tea Plantation Workers in Assam
Introduction
Sustainability and Human Rights
The Labor Scenario
Wages
Housing
Women Workers
Medical Facilities
Methodology: Case Study of Tea Plantations in Assam
Sources of Data
Nature of Data
Data Collection
Data Collection Tools
Process of Data Collection
Study Area: Assam
Labor Productivity Differential in Three Categories of Gardens
Social Security and Labor Productivity
Empirical Analysis
Regression model
Small Garden
Dependent variable: labor productivity
Medium Garden
Dependent variable: labor productivity
Large Gardens
Dependent variable: labor productivity
Combined Multiple Regression
Regression model
Way Out
Action by Objective (ABO) Model: Strategic Leveraging
Key Issues
Way Forward
Proposed Action Plans
Need for CSR
The Social Dimension
The Economic Dimension
The Environmental Dimension
The Cultural Dimension
References
Swadeshi Mills Limited: Kickstarting Sustainability
A Legacy Steeped in History
A Forced Baptism
“Earn Your Stripes”
Inside Out and Outside In
A Renewed Focus on Sustainability
New Sustainability Beginnings
Next Steps
Appendix
Annexure—I
Annexure—II
Corporate Influence and the Role of Corporate Social Responsibility in Combating Trafficking in Persons—The India Story
Introduction
TIP in India
TIP during COVID-19 Times
India's Dilemma
Corporate Influence and the Role of CSR in Times of Pandemic
Corporate Influence and CSR: The India Story
Limitations and Scope
Conclusion
References
Organ Donation as CSR Activity: A Case on an Innovative Co-Initiative by Mindtree & MOHAN Foundation
Understanding CSR
Definition, Categories, and the Four-Part Model of CSR
Environmental CSR
Ethical CSR
Philanthropic CSR
CSR Benefits
Benefits of CSR for Charities
Law of CSR in India
Organ Donation
Organ Donation as CSR Activity
Literature Review
The Case Study of Mindtree and MOHAN Foundation
Conclusion
Recommendation
References
