行为经济学:理论与应用

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内容简介 · · · · · · 2002年度令人瞩目的诺贝尔经济学奖授予了行为经济学的代表人物丹尼尔·卡尼曼(Daniel Kahnema)和弗农·史密斯(Vernon L.Smith)教授。这在经济学界引起巨大的震动。行为经济学这一既传承了经典经济学主线,又向传统经济学提出新的理论挑战的新领域,引起了国内学者的密切关注。 本书是目前我国首部系统介绍行为经济学的理论脉络、发展轨迹与延伸、应用前景及与我们日常生活的关系等内容的著作。全书共十一章,分为行为经济学的理论与行为经济学的应用两部分,本书适合广大经济理论工作者及高校师生使用。

Author(s): 薛求知,黄佩燕,鲁直,张晓蓉
Publisher: 复旦大学出版社
Year: 2003

Language: Chinese