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Casos de mercadotecnia aplicados a la realidad peruana

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Introducción I. Caso: Panadería "Pancito" 11 II. Caso: "Todo Rico" 15 III. Case: Compañía de Champú "Pelusa S.A." .. . 19 IV. Caso: INJABSA 27 V. Caso: "Gaseosas S.A." 31 VI. Caso: "La Cigarrera S.A." 37 VII. Caso: Compañía "Consumo S.A." 45 VIII.Caso: "Sport Shoes S.A." (SSSA) 49 IX. Caso: Ampliación del Negocio de la Familia Long 55 X. Caso: Compañía "Jarra Fácil S.A." 61

Author(s): Gina Pipoli, (Ed.)
Series: Apuntes de Estudio ; 10
Publisher: Universidad del Pacífico (UP) - CIUP
Year: 1992

Language: Spanish
Pages: 73
City: Lima
Tags: Peru

Introducción
I. Caso: Panadería "Pancito" 11
II. Caso: "Todo Rico" 15
III. Case: Compañía de Champú "Pelusa S.A." .. . 19
IV. Caso: INJABSA 27
V. Caso: "Gaseosas S.A." 31
VI. Caso: "La Cigarrera S.A." 37
VII. Caso: Compañía "Consumo S.A." 45
VIII.Caso: "Sport Shoes S.A." (SSSA) 49
IX. Caso: Ampliación del Negocio de la Familia Long 55
X. Caso: Compañía "Jarra Fácil S.A." 61