The 12th World Congress of the International Association for Semiotic Studies “New Semiotics. Between Tradition and Innovation” took place in Sofia, Bulgaria, between 16 and 20 September 2014. It was the result of one year of intensive preparatory work, 5 days of semiotic
performances by more than 500 semioticians from 61 countries, plus 1.5 years of “postproduction”. Semio2014 was a big congress: if we compare the programs and the abstract books with
the 10th IASS Congress in A Coruna, Spain, there is still the same number of papers. It is a good
tendency, considering the aggressive EU policies of cutting university budgets, privatization and
labour market efficacy, where the humanities in particular have suffered. Indeed, this tendency
had its negative impact on the 12th Congress in respect of a reduced presence of scholars from
EU countries. Yet, fortunately, it was balanced by a positive tendency, as we witnessed more and
more semioticians, coming from the “non-Western” world, with a particular boom of Brazilian
scholars – more than 50 of them participating in Sofia. Certainly there were more participants
also from China and the other countries from the Far East, compared to the previous congresses
in Europe.
Author(s): Kristian Bankov; Ivan Kasabov; Mony Almalech; Borislav Gueorguiev; George Tsonev; Reni Iankova; Dimitar Trendafilov; Ivo Iv. Velinov; Yagodina Manova; Boyka Batchvarova, (eds.)
Series: Proceedings of the World Congress of the International Association for Semiotic Studies (IASS/AIS) ; 12
Publisher: International Association for Semiotic Studies (IASS/AIS); New Bulgarian University (NBU)
Year: 2017
Language: English; French; Spanish
Pages: 1518
Tags: Semiotica; Semiotics; International Association for Semiotic Studies; Asociación Internacional de Semiótica
INTRODUCTION 15
AN INTERVIEW WITH UMBERTO ECO (1932-2016) 19
ENTREVISTA A UMBERTO ECO (1932-2016) 24
HONORARY GUEST SPEAKERS
LANGUAGE-GAMES AS A FOCAL NOTION IN LANGUAGE THEORY
Jaakko Hintikka 33
HIDDEN SIGNS. THE LITERARY FACE OF THE NON-LITERARY TEXTS
Solomon Marcus 41
THEORETICAL SEMIOTICS
BIOSEMIOTIC ETHICS
A SEMIOTIC APPROACH TO THE PET WORLD
Panagiotis Xouplidis 56
CULTURAL SEMIOTICS
SEMIOTIK DER KULTUR ALS ÜBERSETZUNG VON SCHRIFTZEICHEN
BEI YOKO TAWADA
Aglaia Blioumi 67
LE ROLE DES NORMES DANS LE CADRE D’UNE SEMIOTIQUE DE LA CULTURE
Anna Maria Lorusso 74
EL MOTIVO DEL AGUA Y LA DIMENSIÓN MÍTICA EN EL FILM DOCUMENTAL
SIGO SIENDO KACHKANIRAQMI (JAVIER CORCUERA 2013)
Celia Rubina Vargas 81
ABDUCTION AS THE MISSING LINK BETWEEN AESTHETICS AND BIOLOGY
Drude von der Fehr 91
WAITING FOR HISTORY. ON THE EVE OF EXPLOSION
Laura Gherlone 97
POPULAR MUSIC AND SIGNS OF TIMES. ROMANCES DEDICATED TO BUCHAREST
Mariana Neț 104
CULTURAL SEMIOTICS AS FLUXORUM SCIENTIA
Massimo Leone 112
SEMIOTICS OF CULTURAL HERITAGES: THE DIALECTICAL PROCESS
OF ASSIMILATION AND REJECTION OF OTHERNESS IN THE CULTURAL
HERITAGE OF THE AL-ANDALUS CIVILIZATION
Ricardo Nogueira de Castro Monteiro 118
CULTURE OF DIGITAL NOMADS: ONTOLOGICAL, ANTHROPOLOGICAL,
AND SEMIOTIC ASPECTS
Irina Kuzheleva-Sagan, Snezhana Nosova 131
LA NEGATIVITE COMME FONCTION CULTURELLE DANS LE DISCOURS LITTERAIRE
Somayeh Kariminejad Estahbanati 1415
ETHNOSEMIOTICS: APPROACH TO TRADITION AND CULTURE
SEMIOTIC APPROACH IN DETERMINING FUNCTION
AND SEMANTICS OF RITUAL GESTURE
Dzheni Madzharov 149
MODELS, SIGNS, VALUES AND DIALOGUE
THE ARGUMENTATIVE CONSTRUCTION IN QUEIROSIAN FICTION
Cecília Contani Baraldo, Esther Gomes de Oliveira 156
MONEY TALKS: A SEMIOTIC EXPLORATION OF MONEY AS COMMUNICATION
Christopher M. Bingham 165
TRANSPERSONAL POETIC COMMUNICATION
Emilia Parpală 173
THE ARCHETYPAL LANGUAGE OF EUROPE. THE LANGUAGE OF THE GETAE
AND ETRUSCANS
George Cadar 183
PROGRAMS, MESSAGES AND COMMODITIES IN ROSSI-LANDI'S
MATERIALISTIC SEMIOTICS
Giorgio Borrelli 188
NARCO-TRAFFIC IN THE LIGHT OF CULTURAL SEMIOTICS AND
COMPLEXITY THEORY
Julieta Haidar, Eduardo Chávez Herrera 197
PEIRCE`S PRE-1867 SEMIOTIC AND THE ORIGINS OF HIS THEORY
OF INTERPRETANT
Michal Karľa 209
ALGUNAS TENDENCIAS DE LA SEMIÓTICA EN CHILE A
PARTIR DEL AÑO 1990
Elizabeth Parra Ortiz, Jaime Otazo Hermosilla 216
DEED, OTHERNESS AND LOVE IN BAKHTIN AND PEIRCE
Susan Petrilli, Augusto Ponzio 227
SOCIAL DESIGN AND ETHICS IN PEIRCE´S PHILOSOPHY
Raquel Ponte, Daniele Ellwanger, Lucy Niemeyer 237
HEGEL’S SEMIOTIC FUTURE: BEYOND THE END OF ART
William D. Melaney 242
THE IMAGES OF THE TIME / LES IMAGES DU TEMPS
TRADITION, INNOVATION AND TIME
Antonio Roberto Chiachiri Filho, Rodrigo Antunes Morais 251
ALBUM COVERS: DISCOVERING BRAZILIAN LIFE UNDER MILITARY DICTATORSHIP
Eduardo A. Dieb 255
PERCEPTION AND COGNITION INSIDE TECHNOLOGICAL SPHERES
Felipe Gabriel Ervaz Garcia, Rodrigo Antunes Morais 265
INSTANT COMMUNICATION: A BRIEF HISTORY ABOUT TIME-SPACE COMPRESSION
Liliane Pellegrini 273
A SEMIOTIC ANALYSIS ON FRANCESCA WOODMAN’S ARTWORK
Flávia Mantovani Alves, Roberto Chiachiri 2806
VIRTUAL AND PHYSICAL AESTHETICS OF THE HUMAN BODY–WITH
REFERENCE TO THE FASHION DESIGNS OF JEAN-PAUL GAULTIER
Miki Okubo 291
TRANSMEDIATION AND SCHIZOPHRENIA: A PHENOMENOLOGICAL PROPOSAL
Rodrigo Antunes Morais, Antonio Roberto Chiachiri Filho 300
TIME: THEME AND CONTENT IN A VIDEO ART WORK
Edson Pfutzenreuter, Roberto Chiachiri 306
THE MYTH IN TRIUMPH OF THE WILL (TRIUMPH DES WILLENS) –
AN ANALYSIS OF THE SYMBOLISM USED IN THE AUDIOVISUAL NARRATIVE
OF LENI RIEFENSTAHL
Sílvio Henrique V. Barbosa 316
FROM ELVES TO SELFIES
Simonetta Persichetti 327
THE LAW AS A SOCIOCULTURAL DISCURSIVE PRACTICE
Aparecida Zuin, Bruno Valverde ChahairaTiago Batista Ramos 332
SEMIOTIC PARADOXES: ANTINOMIES AND IRONIES IN TRANSMODERN WORLD
SEMIOTIC CHOICE AND TERMINISTIC SCREENS AS SEEN IN CROP CIRCLES
Jonathan Griffin 342
VISUAL SEMIOTICS
GENDERING THE NATION: FEMALE REPRESENTATIONS ON
CYPRUS POSTAGE STAMPS
Sonia Andreou, Stephanie Stylianou, Evripides Zantides 347
INTERPRETANTS AND THIRDNESS IN THE WORLD OF THE QUANTA
Baranna Baker 359
SIGNS OF SPACE IN ARTISTIC, SCIENTIFIC AND CHILDREN’S DRAWINGS:
DIFFERENCES AND SIMILARITIES
Eirini Papadaki 366
INTERPRETING PICTURES: A SYSTEMIC-FUNCTIONAL SEMIOTIC MODEL
FOR VISUAL IMAGERY
Howard Riley 379
POLISEMIOTICITY OF VISUAL POETRY BY VIKTOR ZHENCHENKO
Iryna Zhodani 388
TAKING A STEP OUTSIDE THE PHOTO AND FRAME: HOW SHOULD
DRAWINGS BE ANALYSED IN THE CONTEXT OF GEOGRAPHY EDUCATION?
Markus Hilander 396
WHAT IS A LETTER?
Robin Fuller 404
TOWARDS A QUANTITATIVE VISUAL SEMIOTICS?
Yannis Skarpelos 413
STRIKE A POSE: THE SEMIOTICS OF ELECTORAL IMAGES IN CYPRUS
AFTER STATE INDEPENDENCE IN 1960 UNTIL 2013
Evripides Zantides, Anna Zapiti 4247
COGNITIVE SEMIOTICS
NEUROSEMIOSIS – AN EXPLANAT OF CONSCIOUSNESS
Karl Gfesser 434
EXISTENTIAL SEMIOTICS
COMPOSING GESTURE-TOPICS: A SEMIOTIC APPROACH TO VILLA-LOBOS’
AFRICAN FOLK DANCES
Cleisson Melo 446
TOWARDS A UNIFIED CONCEPTION OF THE LINGUISTIC SELF WITHIN
THE FRAMEWORK OF SEMIOTIC PHENOMENOLOGY
Elżbieta Magdalena Wąsik 456
SIGNS AND EXISTENCE: THE EXISTENTIAL SEMIOTICS OF
EERO TARASTI BETWEEN EXISTENTIALISM, SEMIOTICS AND
PHILOSOPHICAL ANTHROPOLOGY
Roberto Mastroianni 465
A SOLIPSISTIC PARADIGM OF NEW SEMIOTICS IN THE LIGHT
OF EXISTENTIAL PHENOMENOLOGY AND ANTHROPOLOGICAL LINGUISTICS
Zdzisław Wąsik 471
SOCIAL CONSTRUCTION OR UNIVERSAL CULTURAL CONCEPTIONS?
AN EPISTEMOLOGICAL RIFT
FOR A SOCIOSEMIOTICS: CENTRIFUGAL AND CENTRIPETAL FORCES
Anti Randviir 481
REVELIO! A (SOCIO-)SEMIOTIC READING OF THE HARRY POTTER SAGA
Gloria Withalm 487
SOCIAL CONSTRUCTION AND IDEOLOGY IN ANIMATION FILMS
Maria Katsaridou 498
NOT NATURAL: AN ARGUMENT FOR THE SOCIAL CONSTRUCTION
OF CINEMATIC SEMIOSIS
Rea Walldén 506
SEMIOTIC SPACE AND BOUNDARIES – BETWEEN SOCIAL
CONSTRUCTIONS AND SEMIOTIC UNIVERSALS
Tiit Remm 517
APPLIED SEMIOTICS
AN OUTLINE FOR A THEORY OF POLITICAL SEMIOTICS
FROM ALBERTI’S WINDOW TO TODAY’S INTERFACE. A SEMIOTIC
READING OF THE SEEING METAPHOR IN THE POLITICAL DISCOURSE
Sorin Nicolae Drăgan 530
THE UPRISING OF SOCIAL VALUES AS A STAKE OF THE 2012 GREEK
ELECTIONS CAMPAIGN. FOLLOWERS OF SYRIZA ARE DESIGNING
THE NEW POSTERS FOR THEIR PARTY CAMPAIGN
Lazaros Papoutzis, Anastasia Christodoulou, Ifigeneia Vamvakidou, Argyris Kyridis 539
GRAMSCI'S PRISION NOTEBOOKS: A SEMIOTIC APPROACH TO CULTURE?
Pietro Restaneo 5468
SEMIOTICS APPLIED TO MARKETING COMMUNICATION
ADVERTISING TOOLS AND TECHNIQUES APPROPRIATED TO CONSTRUCT
THE GLOBAL BRAND MR. CLEAN
Carl W. Jones 554
SEMIOTICS AND QUALITATIVE RESEARCH: THE CASE OF FOOD TRENDS
Giacomo Festi 570
INTERACTIONS AND BEAUTY ADVERTISING
Jean Henaff 578
LA PRESENCE DU SILENCE. LE SILENCE COMME OBJET DE VALEUR
DANS LES ESPACES DE PRODUCTION, DE CONSOMMATION
Zeinab Goudarzi 585
MUSICAL SEMIOTICS
NEW MUSICAL SEMIOTICS? INNOVATION THROUGH TRADITION
Gabriele Marino 594
ARTICULATION AS MUSICAL DIMENSION OF TEXT. THE RELATION
BETWEEN WORD AND MUSIC IN SALVATORE SCIARRINO’S WORK
Julia Ponzio 601
ANDREI TARKOVSKY’S MUSICAL OFFERING: THE LAW OF QUOTATION
Julia Shpinitskaya 608
FRANZ LISZT – A DILEMMA OF STYLISTIC INTERFERENCES
Mihaela-Georgiana Balan 617
MUSIC AS A METAPHOR OF LIFE
Sandro Santos da Rosa 629
SEMIOTICS OF CULTURAL HERITAGES
THE LITHUANIAN SINGING REVOLUTION AS CULTURAL HERITAGE AND
SOURCE OF SOFT POWER
Dario Martinelli 637
ETUDE SEMIO-CULTURELLE DE LA DANSE QACHQA’I PRATIQUEE EN IRAN
Arsalan Golfam, Ferdows Aghagolzadeh, Hamid Reza Shairi, Reza Rezaei 647
LE TAPIS PERSAN : FIGURE, MATIERE, PRATIQUE DISPOSES A FAIRE SENS
Hamid Reza Shairi, Université Tarbiat Modares, Iran 657
SEMIÓTICA DE LA MARCA / SEMIOTICS OF BRAND
LES MARQUES DE CONSOMMATION ET LES FORMES DE VIE SEMIOTIQUES
QUELLES FONCTIONS, QUELLES RELATIONS, QUELLES DEFINITIONS ?
Alain Perusset 668
LA MARCA COMO SIGNO
Antonio Caro 679
SEMIÓTICA DE LA IRRADIACIÓN
Fernando R. Contreras, Pedro A. Hellín Ortuño 684
BRANDOLOGY – NEW GENERATION OF MARKET(ING) KNOWLEDGE
Dimitar Trendafilov, PhD 690
POSICIONAMIENTO VISUAL EN EL CONTEXTO DE UNA ECONOMÍA
GLOBAL- LOCAL: EL CASO DE LOS BANCOS EN CHILE
Erika Cortés Bazaes 6989
ROLE NARRATIF DU JINGLE DANS LE RECIT AUTOUR DE LA MARQUE
Mona Ansari 707
SHIFTING FROM CHANNELS AND CODES TO MODES:
A RECONCEPTUALIZATION OF BRAND COMMUNICATION VIA MULTIMODALITY
Oana Culache 717
SEMIOTICS OF BRAND OF PROCTER & GAMBLE PRODUCTS IN A BRAZILIAN MOVIE
Pablo Moreno Fernandes Viana 726
SEMIOTICS OF COLOR
COLOUR AS INTERSEMIOTIC TRANSLATION IN EVERYDAY COMMUNICATION:
A SOCIOSEMIOTIC APPROACH
Evangelos Kourdis 736
SEMIOTICS OF COLOUR
Mony Almalech 747
THE SEMIOTIC ABSTRACTION
Russell Daylight 758
SEMIOTICS OF RELIGION
PERFORMATIVES IN RELIGION AND SCIENCE
Borislav Gueorguiev 767
TRANSPERSONAL POETIC COMMUNICATION
Emilia Parpală 774
DEUX NOUVEAUX MODELES DE L’ANALYSE FIGURATIVE ET DE
L’ANALYSE ENONCIATIVE APPLIQUES DANS LA PARABOLE DU BON SAMARITAIN
George Vasilakis 784
DE LA POLYPHONIE RÛMIENNE A LA TRANSCENDANCE MYSTIQUE DU SAMÂ,
CAS D’ETUDE : LE PERROQUET ET LE COMMERÇANT
Marzieh Athari Nikazm 799
THE SEMIOTICS OF RELIGIOUS AMAZEMENT
Marzieh Athari Nikazm 808
BIBLICAL DONKEY
Mony Almalech 816
RELIGIÓN Y POLÍTICA. EL DISCURSO DE LA IGLESIA (ARGENTINA 2001–2003)
Norma Fatala 828
FLESH, METAL, AND VERSE: CULTURES OF VIOLENCE IN
BRAHMANICAL SIGN SYSTEMS AND MEANING
Prasheel Anand Banpur 837
HOW RELIGIOUS ARE THE MODERN ANGLO-AMERICAN PROVERBS:
A LINGUOCULTURAL STUDY
Roumyana Petrova 847
PEDAGOGY AND ENUNCIATION IN RELIGIOUS INTRINSICALLY CODED ACTS.
THE CASE OF THE PASSOVER SEDER
Ugo Volli 85610
SEMIOTICS OF FOOD
A SENSE OF FORCE AND POWER IN BANQUETING ICONOGRAPHY
FROM HARD ROCK AND HEAVY METAL LP AND CD COVERS
Adriano Alves Fiore, Miguel Luiz Contani 864
FEASTING WITH THE OUTLANDER
Francesco Mangiapane 878
TOWARD A SEMIOTICS OF FOOD QUALITY: PERSPECTIVES AND
INTERPRETATIVE CHALLENGES
Giacomo Festi 888
LE PARADOXE DU VIN SELON LES VOYAGEURS OCCIDENTAUX
Mohamed Bernoussi 897
“CON-FUSION CUISINES”: MELTING FOODS AND HYBRID IDENTITIES
Simona Stano 904
COCINA MIGRANTE: HISTORIAS SOBRE LA IDENTIDAD GASTRONÓMICA
(MIGRANT CUISINE: STORIES ABOUT GASTRONOMIC IDENTITY)
Zuly Usme 914
CINEMA AND SEMIOTICS
UNE SÉMIOTIQUE DES ARTS DU SPECTACLE EST-ELLE POSSIBLE ?
André Helbo 923
COMICS IN MOTION: THE INTERSEMIOTIC TRANSLATION OF COMICS INTO FILM
Federico Zecca 929
A QUELLE DISTANCE SOMMES-NOUS DE LA SEMIOLOGIE DU CINEMA ?
François Jost 941
THE ROLE OF SOUND IN FILMIC EXPERIENCE: A COGNITIVE SEMIOTICS APPROACH
Juan Alberto Conde 946
MUSIC IN FILM SEMIOSPHERE: RECONSIDERING KUBRICK’S 2001: A SPACE ODYSSEY
May Kokkidou, Christina Tsigka, Ifigeneia Vamvakidou 958
INNOVATION IN DEFIANCE OF HOLLYWOOD’S “INVISIBLE STYLE”:
JEAN-LUC GODARD’S À BOUT DE SOUFLE (BREATHLESS, 1960)
Nikos P. Terzis 967
ÉNONCIATION AUDIOVISUELLE : FAUT-IL RENIER CHRISTIAN METZ?
Sylvie Périneau 979
DESIGN SEMIOTICS AND POST-STRUCTURALISM
TOWARD A SEMIOTIC ANALYSIS OF TOYS
Mattia Thibault 989
DESIGN SEMIOTICS AND POST-STRUCTURALISM
Melahat Küçükarslan Emiroğlu 999
THE CONCEPT OF SCENARIOS SUPPORTED BY SEMIOTIC CAPABILITY
TO DESIGN A BICYCLE BETWEEN TRADITION AND INNOVATION
Liliana Soares, Ermanno Aparo, Manuel Ribeiro 1005
RESEARCH METHODS FOR EDUCATIONAL SEMIOTICS SYMPOSIUM
THE VALUE OF EDUCATION IN INTERNATIONAL ORGANIZATIONS’
ADVERTISEMENTS: A VISUAL SEMIOTICS-BASED MIXED METHOD RESEARCH APPROACH
George Damaskinidis, Anastasia Christodoulou 101311
YOUNG CHILDREN ACCESSING MULTIMODAL TEXTS: A CASE STUDY
Polyxeni Manoli, Maria Papadopoulou 1022
SEMIOTICS OF WEB SURFING AND ITS USERS / SEMIÓTICA DE LA NAVEGACIÓN POR
INTERNET Y SUS USUARIOS / SÉMIOTIQUE DE LA NAVIGATION PAR INTERNET ET LEURS
USAGERS
ESTRUCTURACIÓN COGNITIVA Y NAVEGACIÓN POR INTERNET EN
LOS ADULTOS DE SANTIAGO DE CHILE
Evelyn Campos Acosta 1032
SEMIÓTICA DE LA NUEVA CULTURA DIGITAL Y EL USO DE LAS TAXONOMÍAS
EN EDUCACIÓN
María Loreto Lamas Barrientos 1044
TEORÍA SEMIÓTICA: LÓGICA/CONTRADICCIÓN, CUERPO Y EDADES DE VIDA
Rafael del Villar Muñoz 1051
SOCIOSEMIOTICS
SOCIOSEMIOTICS AND MEDIATIZED PUBLIC SPHERE
EL RELATO ÍNTIMO EN EL MUNDO COMÚN: DEL SINSENTIDO AL SENTIDO
EN LOS DISCURSOS AUTOBIOGRÁFICOS DE MUJERES MALTRATADAS
Diana Fernández Romero 1066
SEMIOTICS OF THE CITY
NATIONALIZING KAZAN’: TATAR STATE NATIONALISM AND ARCHITECTURE
Fabio De Leonardis 1076
LES LIMITES DE LA VILLE : ENTRER EN AVION
Gianfranco Marrone 1085
PRETENDING DEMOCRACY. DELEGATION OF AGENCY IN URBAN PLANNING
Gunnar Sandin 1094
CONNOTATIONS OF EQUATED SIGNS IN MODERN URBAN SPACES
Sergio Marilson Kulak, Miguel Luiz Contani, DirceVasconcellos Lopes,
Maria José Guerra de Figueiredo Garcia 1103
RETHINKING THE INTERSECTION BETWEEN SOCIAL NETWORKS,
URBAN TERRITORIES AND EVERYDAY LIFE PRACTICES. A CRITICAL
APPROACH TO THE SPREADING OF HASHTAGS IN URBAN STORYTELLING
Paolo Peverini 1113
SMART CITY BETWEEN MYTHOLOGY, POWER CONTROL AND PARTICIPATION
Patrizia Violi 1125
POSTCARDS AS REPRESENTATION OF THE CITY: A VIVID PICTORIAL JOURNEY
Pedro Henrique Cremonez Rosa, Dirce Vasconcellos Lopes 1132
TOWARDS A SEMIOTICS OF SACRED GEOMETRY: ON THE ARCHETYPAL
“ARCHITECTURE OF LIGHT”
Aritia D. Poenaru, Traian D. Stanciulescu 1140
TYPES OF SETS OF ARCHITECTURAL GRAPHICS AND TEXTS IN BULGARIAN
PUBLIC SPACE – XX CENTURY
Stela Borisova Tasheva 115112
SEMIOTICS IN THE INTERDISCIPLINARY CONTEXT
FROM TRANSLATION TO SEMIO-TRANSLATION: ORIGINS, EVOLUTION AND
METAMORPHOSES
THE POWER OF SILENCE IN INTERLINGUISTIC AND INTERSEMIOTIC TRANSLATION
Caroline Mangerel 1162
FROM TRANSLATION TO SEMIOTRANSLATION
Dinda L. Gorlée 1171
SEMANTIC CONNOTATION IN THE LINGUO-SEMIOTIC RESEARCH
INTO TERMINOLOGICAL LOANWORDS
Olga Lesicka 1180
RAISING AND HOLDING ONE’S HEAD HIGH: A CORPUS-BASED STUDY
OF STYLISTIC, PRAGMATIC AND LEXICAL VARIABILITY OF THE IDIOM
IN RUSSIAN, SERBIAN, ENGLISH, AND GERMAN
Pavel Dronov 1189
INTERPRETATION AND ICONICITY IN THE TRANSLATION PROCESS
Susan Petrilli, Augusto Ponzio 1201
SOBRE LA CORPOSFERA: NUEVOS AVANCES EN LAS CARTOGRAFÍAS
DEL CUERPO / ON THE CORPOSPHERE: ADVANCES ON THE CARTOGRAPHIES
OF THE BODY
DANCE INTERPRETATIVE SIGNS
Ana Cristina Medellín Gómez 1212
THE BODY AND ITS LIMITS WITH ESCENOSFERA
Benito Cañada Rangel 1221
APROXIMACIÓN SEMIÓTICA A LA VISION DEL CUERPO FEMENINO
EN LA NOVELA COLOMBIANA MANUELA
Laura Cristina Bonilla N., Jhon Janer Vega R. 1228
MAROON SUBVERSIVE AESTHETIC: BASTING OF METAPHORICAL
AFFECTIVE MEMORY
Marisol Cárdenas Oñate 1238
MUSIC, THEATER AND PERFORMANCE IN A GLOBALISED WORLD:
A SEMIOTIC APPROACH
THEATRICAL PERFORMATIVITY AND STAGE SIGNIFICATION –
THE PERFORMANCE AS A THEATRICAL TEXT
Ivaylo Alexandroff, Ph.D 1249
PLAY AS THE LIMINAL PERFORMATIVE MODALITY OF EXISTENCE.
THE ORIGIN OF ‘FLIGHTS OF FANCY’ ACCORDING TO HENRI LABORIT
Simon Levesque 1258
SEMIOTICS AND NARRATIVE
NEW AUTOBIOGRAPHICAL WRITING: LI NA’S MY LIFE
Anita Kasabova 1268
TRANSMEDIA AND SEMIOTICS, A STRUCTURAL MODEL FOR TRANSMEDIA DYNAMICS
Oscar Bastiaens, Hans Bouwknegt 1279
ADAPTATION OF VIDEO GAMES INTO FILMS: THE ADVENTURES OF THE NARRATIVE
Maria Katsaridou 129013
ANALYSE DU DISCOURS DE LA PIECE PALABRAS VERTICALES
(DES MOTS VERTICAUX) DE RAFAEL LOPEZ MALO
María del Socorro Merlín de Pérez Rincón 1296
AUTOFICTION OR WRITING ABOUT ONE’S SELF: AESTHETIC ELEMENTS IN NEW
LITERATURE – CONSIDERED THROUGH THE ANALYSIS OF HERVÉ GUBERT’S WORKS
Miki Okubo 1303
LOGOTYPE AND NARRATIVE
Rumyana Stefanova 1313
IS IT A STORY – OR JUST ARTWORK? GRAPHIC IMAGE AS A NARRATIVE
Silja Nikula 1324
DANCE NARRATOLOGY (SIGHT, SOUND, MOTION AND EMOTION)
Smilen Antonov Savov 1332
SEMIOTIZING HISTORY
Taras Boyko 1340
SOCIO-CULTURAL SIGNS IN POLITICAL DIALOGUE
Veronica Azarova 1346
NEW FORMS OF KNOWLEDGE, OF SOCIAL RELATIONS,
AND OF ECONOMIC VALUE IN THE AGE OF THE INTERNET
TOWARD SYSTEMATIZATION OF BASIC SEMIOTIC DISCIPLINES
Ivan Kasabov 1351
CONSUMER RITUALS IN FACEBOOK
Kristian Bankov 1361
MATHEMATICAL SEMIOTICS: A CHALLENGING MEETING PLACE
Paolo Rocchi, 1368
THE IMPACT OF STUDENTS’ CREATIVITY ON BUILDING A SUCCESSFUL
MARKETING COMMUNICATION OF A BRAND IN SOCIAL MEDIA
Yagodina Manova 1375
PENSER SÉMIOTIQUEMENT LE PRÉSENT À L’ÉPOQUE DE L’EXPLOSION
SEMIOTIC ENGINEERING
Assen I. Dimitrov 1385
THE SENSE OF ACTION: DIALOGUES BETWEEN SEMIOTICS AND ANTHROPOLOGY
DOSTOYEVSKY IN CAPE TOWN
Giovanni Spissu 1392
CROSS-CULTURAL DIALOGUE AND THE SEMIOTIC PARADIGM:
NEW PERSPECTIVES FROM ANCIENT SPACES
Matteo Baraldo 1398
HABIT, NORM, RITUAL IN THE LIGHT OF CHARLES PEIRCE’S PRAGMATISM
Reni Yankova 1405
NOW HE TALKS, NOW HE ACTS. VOICE, ACTION AND SUBJECTIVITY
IN TWO CASES OF ASYLUM CLAIMING IN ITALY
Tommaso Sbriccoli, Stefano Jacoviello 141514
NATIONAL AND REGIONAL SEMIOTIC SCHOOLS
CHINESE-WESTERN SEMIOTIC DIALOGUE
A SOCIO-PRAGMATIC ANALYSIS OF CHINESE-ENGLISH CODE-SWITCHING
IN ADVERTISING DISCOURSE
Xin Bin, Liu Mimi 1427
TARTU SCHOOL: OLD AND NEW
TOWARDS THE CULTURAL BRANDING MODEL OF THE BRANDOSPHERE:
FROM SHARE-OF-MARKET TO SHARE-OF-CULTURAL REPRESENTATIONS
George Rossolatos 1439
SEMIOTICS OF POP-CULTURE – FOCUSING ON THE ANALYSIS AND EFFECTS
OF THE JAPAN POP
TRANSLATING JAPANESE-STYLE REPRESENTATIONS IN MANGA
AND ANIME TO THE LANGUAGE OF THE WESTERN CULTURE
Hristina Ambareva 1449
SEMIOTICS AND ITS MASTERS
GREIMAS INTERNATIONAL
LA QUETE DES MANIFESTATIONS DE LA STRUCTURE ELEMENTAIRE
DE LA SIGNIFICATION (QUELQUES REPERES)
Mariela Crivat-Ionesco, Emmanuel Crivat-Ionesco 1459
ON DEPTH: ONTOLOGICAL IDEOLOGIES AND SEMIOTIC MODELS
Massimo Leone 1464
THE ROOTS OF SEMANALYSIS; JULIA KRISTEVA’S MASTERS IN SEMIOTICS
JULIA KRISTEVA’S SEMANALYSIS AND THE LEGACY OF ÉMILE BENVENISTE
Marga van Mechelen 1473
SEMANALYSIS AND LINGUISTICS IN JULIA KRISTEVA.
LITERARY WRITING, DIALOGUE, STRANGENES
Susan Petrilli, Augusto Ponzio 1481
SEBEOK AS A SEMIOTICIAN. THOMAS A. SEBEOK (BUDAPEST 9 NOVEMBER 1920 –
BLOOMINGTON 21 DECEMBER 2001)
THE CONCEPT OF MODEL IN THOMAS A. SEBEOK’S SEMIOTICS
Marcel Danesi 1495
SIGNS AND LIFE IN A LIFE FOR SIGNS. THOMAS A. SEBEOK’S GLOBAL SEMIOTICS
Susan Petrilli, Augusto Ponzio 150
