The hallmark of this book is its conversational format. The conversations are organic: no jargons, no additives such as equations and tables. Each conversation comes in bite-size, taking no more than ten minutes to digest.
Li Way Lee is a professor emeritus at Wayne State University, USA. He is a founding member of the Society for the Advancement of Behavioral Economics (SABE).
Aaron Keathley is an undergraduate student at Wayne State University, USA. He plays lacrosse on the university team, helps with food banks in Detroit, and immerses himself in behavioral economics and political science.
Author(s): Li Way Lee, Aaron Keathley
Publisher: Palgrave Pivot
Year: 2022
Language: English
Pages: 162
City: Cham
Preface
Acknowledgments
Contents
List of Figures
Part I Supply
1 Networks in a Firm: Why Firms
References
2 Networks in a Firm: Gabrielle's Barber Shop
Reference
3 Networks in a Firm: Separation of Ownership and Control
Reference
4 Networks in a Firm: Board of Directors
Further Readings
5 Fragility: The Urge to Build Empire
Reference
6 Fragility: Leverage
References
7 Fragility: Skin in the Game
Reference
8 Complexity: Your Favorite Processed Food
Reference
9 Complexity: The Complexity Fever
References
10 Similarity: Models of Similarity
Reference
11 Similarity: Matters of History and Luck
Further Reading
12 Networks Among Firms: Best Network for Collusion
Further Readings
13 Networks Among Firms: Gary Dinners
Reference
14 Externalities: You Can’t Own Air
Further Readings
15 Externalities: The Flint Disaster
Further Readings
Part II Demand
16 Demand by Head: Discounting the Future You
Reference
17 Demand by Head: To Marry or Not to Marry
References
18 Demand by Heart: Gambling
Reference
19 Demand by Heart: The Marshmallow Test
References
20 Demand Under Peer Pressure: Picking Your Shoes
Further Readings
21 Demand Under Peer Pressure: Your Last Hangover
Reference
22 Demand Under Risk and Uncertainty: Insurance on Your Dream Car
Further Readings
23 Demand Under Risk and Uncertainty: A Fast and Frugal Way to Make Money
References
24 Demand Nudges: Nudges in Supermarket
Further Readings
25 Demand Nudges: Wanna Health and/or Funeral Insurance?
Further Readings
26 Demand Norms: Picking College and Major
Further Readings
27 Demand Norms: Keep and Return Equilibriums
Reference
28 Demand Bubbles: Tulip and Other Famous Bubbles
References
29 Demand Bubbles: Demand by Robots
References
Part III Market
30 Regulators: Truth in Labeling
References
31 Regulators: Regulation, Regulation Everywhere
Reference
32 Trustbusters: DuPont and GM then
References
33 Trustbusters: Big Techs Now
References
34 Scammers: Ponzi Scheme
Reference
35 Scammers: Enron Scheme
References
36 Creative Destructors: Tesla and Impossible Burger
References
37 Creative Destructors: Creative Destruction Everywhere
References
38 Raiders: Your Favorite Corporate Raider
Reference
39 Raiders: Four Defenses Against Raiders
References
Part IV Happiness
40 Income: Inequality USA
References
41 Income: Easterlin Paradox
References
42 Income: Hedonic Treadmill
Further Readings
43 Justice: Capuchin Justice
References
44 Justice: Utilitarian and Pareto Principles
Further Readings
45 Justice: Gross National Happiness
References
Afterword
Index
