Neuromanagement : cómo utilizar a pleno el cerebro en la conducción exitosa de las organizaciones

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Administración industrial -- Aspectos psicológicos Comportamiento organizacional -- Aspectos psicológicos Neurobiología -- Aspectos sociales

Author(s): Néstor Braidot
Publisher: Granica
Year: 2008

Language: Spanish
Commentary: Aun conociendo el carácter estafatorio de esta moda y la falsedad neurobiológica de sus premisas, la lectura puede ayudar a caracterizar tal maniobra y evitar caer en las redes del neuromercadeo o "neuromarketing".
Pages: 487
City: Buenos Aires