Книга 11 Steps to Create a Successful Web Site 11 Steps to Create a Successful Web Site Книги WEB дизайн/разработка Автор: Microsoft Год издания: 2007 Формат: pdf Издат.:Microsoft Страниц: 64 Размер: 3,4 Язык: Английский 34 (голосов: 1) Оценка: Microsoft Office Live Small Business and Startup Nation are committed to helping entrepreneurs start and nurture their businesses by providing solutions that can be put into action immediately.
Author(s): microsoft office
Publisher: Microsoft
Year: 2008
Language: English
Commentary: 15064
Pages: 64
Learn how you can get a free Web site at http://www.smallbusiness.officelive.com/......Page 2
Table of Contents......Page 3
Step 1: Plan Your Web Presence......Page 5
Defining your Customers and Mission......Page 6
Text, Images and other Graphic Elements......Page 7
As a start, look to these resources for more detailed guidance:......Page 8
Budgets, and Who Does What......Page 9
Step 2: Choose DIY or Go with a Pro......Page 10
Before you choose: ......Page 11
SEO and Red Flags......Page 12
Step 3: Select the Tools for Making Your Home on the Web......Page 15
Some good starting points:......Page 16
Merchant Accounts......Page 17
Here’s a few good choices at a range of price points:......Page 18
Step 4: Make Key Design Decisions......Page 19
General Design Principles......Page 20
Getting Around on Your Web Site......Page 21
‘Seniors’ and Special Needs......Page 23
Some high points:......Page 24
Step 5: Learn the Code (But Only What You Must)......Page 26
What is Hypertext Markup Language?......Page 27
How Does It Work?......Page 29
Understanding HTML Tools......Page 30
Step 6: Identify the Best Software for Words & Images......Page 31
Best Values......Page 32
Top-of-the-Line Design Software......Page 33
For More Information......Page 34
Step 7: Take Control Over the Look, Feel and Function......Page 35
Storefront Software Packages......Page 36
Amazon.com: The Gold Standard......Page 37
When to Hire a Pro......Page 38
Step 8: Optimize Your Site for Search Engines......Page 39
How SEO Works......Page 40
Some Cautions......Page 41
Emphasize your text links......Page 42
Who and What to Avoid......Page 43
Here are some excellent sources of help:......Page 44
Step 9: Put All the Parts Together......Page 46
Staff and Customer Site Reviews......Page 47
Testing on Different Platforms and Browsers......Page 48
Resources:......Page 50
Step 10: Take your Web site Live!......Page 51
Buy Ads for Better Placement......Page 52
Sign Up with "What’s New" Directories......Page 54
Start a Blog......Page 55
Step 11: Constantly Tend to Your Web Site......Page 57
This is a good starter’s list:......Page 58
Tend Your Analytics and SEO......Page 59
Reconsider Ads......Page 60
Last Words......Page 61
Additional Topics......Page 62
Resources......Page 63
