传媒经济学 : 数字信息经济学与知识产权

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Author(s): 哈尔・瓦里安 / 布赖恩・卡欣
Series: 传媒产业与管理译丛
Publisher: 中信出版社
Year: 2003

Language: Chinese
Pages: 248

目录 · · · · · ·
前言
1 明日经济的微观经济学猜想
2 网上广告的定价模式
3 在线新闻的盈利模式
4 软件及其他媒体版权保护的经济学问题
5 信息产品的聚合和分解:组合、网站使用许可和微支付系统
6 用网络提供信息产品:文章和期刊的最佳定价
7 信息商品的固定费用与单位定价:竞争、均势及价格战
8 按品级差别定价的信息商品
9 经济学与电子方式访问学术信息