Free Marketing Books

Mastering Marketing Data Science : A Comprehensive Guide for Today’s Marketers

Marketing anders denken: Wie Sie die Spielregeln im Markt zu Ihrem Vorteil verändern

Blogger- und Influencer-Marketing in der Praxis: Alles Wichtige für gelungene Kooperationen zwischen Unternehmen, Bloggern und Influencern

Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels

Consumers, Society and Marketing : A Sustainability Perspective

Consumers, Society and Marketing : A Sustainability Perspective

Content Chemistry: The Illustrated Handbook for Content Marketing

The Art & Science of Life Insurance Distribution

Consumer Behaviour: Buying, Having, Being

The Strategic Marketing of Science, Technology, and Medical Journals: A Business History of a Dynamic Marketplace, 2000–2020

Principles of Marketing

Social Media Addiction in Generation Z Consumers: Implications for Business and Marketing

Commodity Branding: A Qualitative Research Approach to Understanding Modern Energy Brands

FANOMICS®: Turn Customers into Fans and Profit from it

Effectiveness of Influencer Marketing

Principles and Practice of Marketing

Digital Marketing in the Automotive Electronics Industry: Redefining Customer Experience through Digital Customer Engagement

The Effects of Social Media Advertising in China: Theory, Practices and Implications

The Dynamics of Influencer Marketing: A Multidisciplinary Approach

Contemporary Issues in Marketing and Consumer Behaviour

Lubricant Marketing, Selling, and Key Account Management

Social Media Marketing for Book Publishers

The Effects of Impartiality Disclosure on Brand Objectives for No and Multiple Product Endorsements

Marketing of Consumer Financial Products: Insights From Service Marketing

International Marketing Management

Frontiers in Product Innovation Strategy: Predicting Market Outcomes and Creating Winning Products for a People and Planet-friendly Future

Social Marketing and Sustainable Development Goals (SDGs): Case Studies for a Global Perspective

Marketing Automation with Mailchimp: Expert tips, techniques, and best practices for scaling marketing strategies and ROI for your business

Online and Matching-Based Market Design

New Technologies in Luxury Consumption: Evidences from Research and Implications for Marketing Strategies

Marketing

Marketing and Sales Automation: Basics, Implementation, and Applications

Big Data Marketing Strategies for Superior Customer Experience

Marketing Luxury Services: Concepts, Strategy, and Practice

Luxury Marketing Sustainability and Technology: The Future of Luxury Management

Kellogg on Marketing: The Marketing Faculty of the Kellogg School of Management

Marketing and Management: Defined, Explained and Applied

Intelligent Data-Driven Marketing: When Physicists Start Thinking About Marketing: From Mad-Man to Math-Man Marketing

Essentials of Services Marketing

Strategic Integrated Marketing Communications

Ethical Consumption: A Research Overview

Sales Meets Brain Research: Just let your customer buy

Brand Storytelling: Integrated Marketing Communications for the Digital Media Landscape

Visualizing Marketing: From Abstract to Intuitive

Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability

Identity-Based Brand Management: Fundamentals―Strategy―Implementation―Controlling

From Art to Marketing: The Relevance of Authenticity to Contemporary Consumer Culture

Nostalgia Marketing: Rekindling the Past to Influence Consumer Choices

Social Media Analytics in Predicting Consumer Behavior

Agriculture Trade and Marketing

Practice-Oriented Marketing: Basics – Instruments – Case Studies

The SAGE Encyclopedia of Leadership Studies

The New Model of Selling: Selling to an Unsellable Generation

Technology-Oriented Customer Touchpoints in Context of Services in Retailing: A Differentiated Analysis on Social Presence and Privacy Calculus

Contemporary Issues in Luxury Brand Management

Digital Marketing Fundamentals: OMCP's Official Guide to OMCA Certification

Advertising Impact and Controlling in Content Marketing: Recognize Impact Mechanisms, Optimize Controlling and Adapt Strategy

Agile Marketing Strategies: New Approaches to Engaging Consumer Behavior

International Marketing Strategy: Analysis, Development and Implementation

The Palgrave Handbook of Interactive Marketing

Social Impact of Wine Marketing: The Challenge of Digital Technologies to Regulation

Applying Metalytics to Measure Customer Experience in the Metaverse

The Non-Obvious Guide to Better Presentations

A Model for Assessing the Quality of MarketingManagement Education

A model for predicting attitudes towards spanish product, brands and country image: An exploratory international study

The Future of Luxury Brands: Artification and Sustainability

Reinventing Fashion Retailing: Digitalising, Gamifying, Entrepreneuring

Visual Merchandising: Window Displays and In-store Experience

The Planning Marketing For Beginners: The Complete Guide To Building A Successful Marketing Plan & Strategies For Your Business | Tips To Find Right Target Audience & Build A Strong Brand

Rebranding: A Guide for Historic Houses, Museums, Sites, and Organizations

How to Build Your Brand: Implementing a Proven and Effective Process

Success in Social Marketing: 100 Case Studies From Around the Globe

Behavioural Research for Marketing: A Practitioner's Handbook

Value as a Service: Embracing the Coming Disruption

Sustainable Marketing and Customer Value

Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design

Commodity Marketing: Strategies, Concepts, and Cases

Advanced Introduction to Marketing Strategy

Behavioral Aspects of Brand Management

African Luxury Branding: From Soft Power to Queer Futures

How and What Marketing Algorithms Think

Fashion Marketing in Emerging Economies Volume II: South American, Asian and African Perspectives

Neuro-Advertising: Brain-friendly advertising for more success in your market

Marketing Analytics: A Machine Learning Approach

Fashion Marketing in Emerging Economies Volume I: Brand, Consumer and Sustainability Perspectives

Brands and Consumers: A Research Overview

Маркетинг: создание и донесение потребительской ценности

Acceptance and Usage of Technology through the Digital User Experience

Project Marketing: A Practical Approach

Bringing a Medical Device to the Market: A Scientist's Perspective

Marketing by Contingency in the Time of COVID-19: Overcoming Business Crises and Meeting Marketing Challenges

Marketing the Arts: Breaking Boundaries

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Marketing

Digital Marketing Outreach: The Future of Marketing Practices

Strategic Islamic Marketing: A Roadmap for Engaging Muslim Consumers

Artificial Neural Networks and Structural Equation Modeling: Marketing and Consumer Research Applications

Globales Marketing: Digitale Strategie

MarkPlus Inc: Winning the Future - Marketing and Entrepreneurship in Harmony