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... to customers from the organization members.* Four Brand Identity Perspectives Product Organization Person Symbol * David A. Aaker, Building Strong Brands, 1996, 68.

http://faculty.kutztown.edu/jwilliam/pwr_pt_slides/Marketing_Management_Updates/Chap009.ppt

Date added: August 23, 2011 - Views: 350

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PowerPoint Presentation

... Product Organization Person Symbol Source: David Aaker, Building strong brands Create a “personality” for your sport or event Brand identity Create a product that is ...

http://www.sportcentric.com/vsite/vfile/page/fileurl/0,11040,5035-143941-161157-47005-0-file,00.ppt

Date added: November 21, 2013 - Views: 3

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Strategic Marketing and Strategic Brand Management

... Presentation and Discussion Building Brands through Effective advertising Relationship Branding and CRM Branding Strategy for ... 2005 David A Aaker , Managing Brand Equity, 1991,The Free Press David A Aaker, Building Strong Brand,1996, The Free Press Richard A D’Aveni ...

http://xa.yimg.com/kq/groups/20780440/972148131/name/Sylabus+Pemasaran+Stratejik.ppt

Date added: May 3, 2013 - Views: 23

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MARK 5342 Day 4 - University of Texas at Arlington

Source: David Aaker (1996), “Building Strong Brands,” (New York, NY: Free Press) Role of Brand Identity. It is critical for management to protect a firm’s brand identity and resulting brand equity.

http://www.uta.edu/faculty/richarme/MARK%205342/MARK%205342%20day%204.pptx

Date added: May 8, 2013 - Views: 88

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Strategic Market Manangement - 7th Edition - Wiley: Home

... David Aaker Chapter 9 - Building and Managing Brand ... Awareness provides a sense of familiarity, credibility, and relevance in that customers are more likely to consider brands ... Building and Managing Brand Equity PPT 9-* “It is the characteristic excellence of the strong man that ...

http://higheredbcs.wiley.com/legacy/college/aaker/0470317248/ppt/ch09.ppt

Date added: May 3, 2013 - Views: 30

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Strategic Market Manangement - 7th Edition - Wiley: Home

... motivations & responses Distribution channels Local heritage Preempted position Goal is Not standardization but Strong brands Global brand ... a global management structure, and a system to encourage excellence in brand building. The brand ... by David Aaker Author: Jim ...

http://higheredbcs.wiley.com/legacy/college/aaker/0470317248/ppt/ch13.ppt

Date added: June 17, 2013 - Views: 10

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CHAPTER SEVENTEEN - Leeds School of Business

The Value of a Strong Brand “Brand equity has just as ... Berkeley What is a Brand? Benefits of Brands Consumers Identification of the ... 2007 The Value of a Strong Brand “Brand equity has just as much effect on stock price as do earnings.” —David Aaker Professor of ...

http://leeds-faculty.colorado.edu/moreaup/MKTG%204250%20-%20Fall%2004/planning%201%20-%20branding.ppt

Date added: September 25, 2011 - Views: 106

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Calculating Customer Value - University of Washington

... “A focus on loyalty segmentation provides strategic and tactical insights that assist in building strong brandsDavid Aaker, “Building Strong Brands” “One of my customers cornered me at a charity board meeting and told me, ...

http://courses.washington.edu/dmarket/Fall2006/crm%20final%2006.ppt

Date added: May 2, 2013 - Views: 23

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Being Effective in the Consulting Process + Role - 2004-12

Consulting Roles & Process UTA MS in Marketing Research People & Friends Friday, 03 December 2004 ... New York, 1989. (ISBN 0-02-900101-3) Aaker, David A., Building Strong Brands, The Free Press, New York, 1996. (ISBN 0-02-900151-X) Aaker, David A. and Erich Joachimsthaller, Brand Leadership ...

http://www.uta.edu/msmr/file_download/1

Date added: September 12, 2011 - Views: 60

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Successfully Marketing Your Prepaid Product While Managing ...

... the value provided by a product or service…” Building Strong Brands, David Aaker Definition of a Brand: Building Powerful Brands -- Where to start? Blackhawk Network Confidential What is your Promise? Mind the Gap -- the fastest way to break the brand…

http://fletchergroupllc.com/files/Prepaid_Expo_Presenation_FINAL.ppt

Date added: October 18, 2011 - Views: 44

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PowerPoint Presentation

Four Brand Identity Perspectives Product Organization Person Symbol * David A. Aaker, Building Strong Brands, 1996, 68. MANAGING BRAND STRATEGY Proactive efforts should be devoted to managing each brand over time.

http://sabilfeb.lecture.ub.ac.id/files/2014/04/new-product-and-brand.ppt

Date added: May 29, 2014 - Views: 3

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Slide 1

Upper Saddle River, NJ: Prentice Hall. Aaker, David A. (2002), Building Strong Brands. New York: Free Pr. Aaker, David A., Joachimsthaler E. (2002), Brand Leadership. ... Points of parity: associations that are not unique to the brand but may be shared with other brands.

http://www.caad.au.edu/attachments/article/189/Brand%20Positioning%20printed%20version.ppt

Date added: July 21, 2014 - Views: 1

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MarketspaceU - Intro to e-Commerce - Chapter 7 Enhanced ...

... Prentice-Hall, 1998); David Aaker, Building Strong Brands (New York: The Free Press, 1995); Strategic Market Research Group; Marketspace Analysis. Traditional Brands On-line Brands The product / service with which the brand is associated was established in the online world Examples: ...

http://www.philadelphia.edu.jo/academics/aalawneh/uploads/IECch07b.ppt

Date added: March 6, 2012 - Views: 35

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PowerPoint Presentation

STRATEGIC BRAND MANAGEMENT Strategic Brand Management Strategic Brand Analysis Brand Equity Measurement and Management Brand Identity Strategy Managing Brand Strategy Managing the ... Four Brand Identity Perspectives Product Organization Person Symbol * David A. Aaker, Building Strong Brands, ...

http://gobigblue.staff.ub.ac.id/files/2012/09/Chap009.ppt

Date added: June 26, 2013 - Views: 42

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Strategic Issues Management Theory

Connecting with Customers,; Building Strong Brands And our goals for this residency are . . . ... and fad life cycles. * From former UC Berkeley prof David Aaker, seven dynamics that result in new categories about forces that drive emergence of threats or opportunities.

http://nancyvanleuven.files.wordpress.com/2010/09/residency-2-academics.ppt

Date added: May 2, 2013 - Views: 16

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Frequency and Loyalty Marketing

From: David A. Aaker Building Strong Brands; New York: The Free Press page 10 Customer Loyalty and Frequency Marketing (c) Stowe Shoemaker, Ph.D * The Brand as a Ship Competitors correspond to enemy ships; knowing their location, ...

http://www.stoweshoemaker.net/images/Final_Slides_CRMFM_2008.ppt

Date added: August 8, 2011 - Views: 110

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Slide 1

В книгата си “Създаване на силни марки” (Building Strong Brands) David Aaker казва, че марката е нещо като “умствено кутия” и дава определение за капитал на бранд като: ...

http://www.welcometobulgaria.biz/wp-content/uploads/2012/10/Plovdiv_2012-presentation.pps

Date added: April 12, 2014 - Views: 1

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Strategic Market Manangement - 7th Edition - Lingnan University

... benefits/attributes) -associated with friendship and happiness (personality association) For Discussion: Why they are strong? The ... How has the identity been brought to life? What are the proof points? Why don’t more brands emulate Virgin’s brand-building ... David Aaker © 2005 John ...

http://www.ln.edu.hk/mkt/staff/l2peng/mkt355/Powerpoint_slides/disch9.ppt

Date added: May 26, 2013 - Views: 10

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Business Models - HiMolde

... Prentice-Hall, 1998); David Aaker, Building Strong Brands (New York: The Free Press, 1995); Strategic Market Research Group; Marketspace Analysis. * Monitor Company ©1999 — Confidential * Table 7-3: ...

http://home.himolde.no/%7Emolka/lo205/booknotes-05/ch07.ppt

Date added: June 12, 2012 - Views: 22

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Light Blusy - Weebly

... developing strong brands, ... Publishing as Prentice Hall 7-* - David A. Aaker “Brand equity is a set of assets (and liabilities) linked to a ... Publishing as Prentice Hall 7-* Branding Building strong brands: Create a brand identity. Be consistent over time. Track the equity. Assign ...

http://akhmedjonov.weebly.com/uploads/6/6/3/2/6632695/lecture_07_product_decisions.ppt

Date added: June 11, 2013 - Views: 23

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Slide 1

David Aaker (Building Strong Brands) ... Brands Can Become Very Familiar to Consumers Avalon Camry S L O G A N PIL BIRU Unilever Tara Nasiku Datsun Nissan Gold Star LG Dji Sam Soe Djarum BRI Levi’s Coca Cola Nyonya Meneer Konsistensi dalam mengkomunikasikan merek adalah sangat ...

http://repository.binus.ac.id/content/J0662/J066294546.ppt

Date added: September 3, 2013 - Views: 4

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The New Product Development Process - Leeds School of Business

... the known “Looks like” vs. “Works like” Alternative Interpretations Analogies Used Branding The Value of a Strong Brand “Brand equity has just as much effect on stock price as do earnings.” —David Aaker ... Picking Stocks Building Brand Equity ...

http://leeds-faculty.colorado.edu/moreaup/MBAX%206850%20-%20Fall%2004/design%20and%20branding.ppt

Date added: September 11, 2012 - Views: 67

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PowerPoint Presentation

... but the crucial role of marketing and advertising in building this brand ... of the Creation of Shareholder Value Through Brands Thomas J. Madden Frank Fehle Susan M. Fournier Portfolios Strong Brands Benchmark Monthly and Yearly Returns ... Adjusting for Risk Portfolio David ...

http://www.bus.lsu.edu/raggio/BrandsMatter_Madden.ppt

Date added: October 10, 2011 - Views: 23

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Strategic Market Manangement - 7th Edition - Lingnan University

... credibility, and relevance in that customers are more likely to consider brands that are top-of-mind. A core loyal customer base ... Benjamin Disraeli “It is the characteristic excellence of the strong man that he can bring momentous issues to the fore ... David Aaker © 2007 John ...

http://www.ln.edu.hk/mkt/staff/l2peng/mkt355/Powerpoint_slides/ch09.ppt

Date added: August 7, 2013 - Views: 12

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Slide 1

... Cases and Comments Building Strong Brands by David A. Aaker Made to Stick: ... Marketing by any other name Marketing Executive (CMO, SVP, VP, Director) ...

http://www.epselamp.org/wp-content/uploads/2011/09/Presentation3.ppt

Date added: June 11, 2014 - Views: 3

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Successful Project Management - QTKD 2010 | LỚP B2QT92C2

Giới thiệu sách tham khảo 2. Tài liệu tham khảo khác David A-Aaker & Erich Joachimsthaler, Brand Leadership, The Free Press, 2000 David A-Aaker, Building Strong Brands ... Strategic Brand Management, The Free Press, 1992 John Philip Jones, How to use Advertising to build Strong ...

http://qtkd2010.files.wordpress.com/2011/05/guidecuong_vb2.ppt

Date added: October 22, 2011 - Views: 42

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FH Ludwigshafen Bachelor Studiengang Markenpolitk

... Markenadaption und -controlling Fallstudien Managementprozess der Markenführung Prozess der Markenführung Aaker, David A. (1995 October), "Building Strong Brands ... Prozess der Markenführung Aaker, David A. (1995 October), "Building Strong Brands”, Brandweek, 36, 28-34 There are 8 ...

http://www.fh-lu.de/fb2/dateien/giesen-netzer/10SSMarkenpolitikStudenten.ppt

Date added: May 29, 2013 - Views: 14

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投影片 1

... Advertising's Role in Building Strong BrandsAaker D.A.and Bie l,A, Hillsdale, NJ: Erlbaum, pp83-96」. 6. David A Aaker,Erich Joachimsthaler(2000) ... David A.Aaker(1996),「Building Strong Brands」,New York:The Free Press. 8.

http://igtplus.swsh.ntpc.edu.tw/assets/presentations/971/original/d41d8cd98f00b204e9800998ecf8427e.ppt

Date added: April 25, 2014 - Views: 7

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Using Brand Strategy - unipi.gr

... return See Morgan Stanley reports on www.brand.com Elements of Brand Strategy The major elements for measuring and building brand equity ... mobile phones IP networking Purpose of Brand Extensions Launching new brands is expensive Good trademarks may be ... David A. Aaker and ...

http://www.unipi.gr/faculty/yannis/data/MKT/pollalis_brand_mgt.ppt

Date added: September 13, 2011 - Views: 58

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No Slide Title

Aaker, David A. (1996). Organizational Associations (pp.107-136) y Brand Personality (pp.137-174) En Building Strong Brands. ... Aaker, David A. (1996). Organizational Associations. En Building Strong Brands. (pp.107-136) USA: The Free Press. Aaker, David A. (1996). Brand Personality. En ...

http://www.beyondgreypinstripes.org/docs/CreacionIdentidad.ppt

Date added: September 9, 2011 - Views: 25

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Управление товарными марками

... See David AakerBuilding Strong Brands” for further discussion of the levels of brand identity. Note to Instructor: The brand promise serves as an umbrella that covers all product lines, all markets, ...

http://www.im-ta.narod.ru/8semestr/brand/Lecture_1.ppt

Date added: June 30, 2013 - Views: 5

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FH Ludwigshafen Bachelor Studiengang Markenpolitk

... Markenadaption und -controlling Fallstudien Managementprozess der Markenführung Prozess der Markenführung Aaker, David A. (1995 October), "Building Strong Brands ... Prozess der Markenführung Aaker, David A. (1995 October), "Building Strong Brands”, Brandweek, 36, 28-34 There are 8 ...

http://www.fh-lu.de/fb2/dateien/giesen-netzer/0910WSMarkenpolitikStudenten.ppt

Date added: October 12, 2011 - Views: 26

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Einleitung - WU

... e.g. Aaker, David A. and Kevin Lane Keller (1990), Aaker, David ... strong brands and efficient brand architecture have positive ... of companies no conclusion regarding the population Quantitative Research Building a clear and consistent brand architecture is an essential ...

http://www.wu.ac.at/sm/werbung/download/publikationen/04brand_architecture.ppt

Date added: August 5, 2014 - Views: 1

ppt
PowerPoint Presentation

... .nothing replaces clear, concise text. - David A. Ruble ... Service Source: Keller (1996), Aaker (1996 ... Brand Equity Dimensions Building Strong Brands Building Strong Brands Building Strong Brands Branding Strategy Online Branding Selected Internet ...

http://www.atwebo.com/PBL/MBA570.ppt

Date added: August 8, 2011 - Views: 135

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ValueMiner, Inc. - Casualty Actuarial Society

... Wisconsin found that customer-perceived quality correlated positively with stock market performance and that “brand building (for the 34 ... Soft Asset Myths For example, a strong brand can allow a ... David A. Aaker Capability Platform* Brands Customers Distribution Financial ...

http://www.casact.org/education/specsem/erm/2001/handouts/eder1.ppt

Date added: October 9, 2011 - Views: 26

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Chapter 1 The Nature of Strategic Management

David Aaker, Damien McLoughlin, Strategic Market Management European Edition, ... Resources such as brands or customer base that is strong relative to competitors. ... David Aaker. PPT 1-Overview of Strategic Market Management.

http://home.kku.ac.th/michco/Strategic_Marketing/Strategic%20Marketing%20week%202.pptx

Date added: June 7, 2014 - Views: 6

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presentation template - Gazhoo - Consulting templates and ...

... strong on delivery performance ... -Industry/KIT database Compaq/Technology/Vasu Krishnamurthy Motorola/Technology/Vasu Krishnamurthy National Brands Limited/Food & Beverage/KIT ... (Petroleum)/KIT database Source List David A. Aaker, “Developing Business ...

http://www.gazhoo.com/upload/document/2011/09/04/201109041008069541.ppt

Date added: January 13, 2012 - Views: 243

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브랜드 전략 - Enedu 로 오세요!♡언어가 ...

... David Aaker & Erich Joachimsthaler(2000), ... 현대백화점의 Hmall - Source : David A. Aaker(1996), Building Strong Brands에서 일부 수정.

http://www.enedu.co.kr/sysop/input/upload/A1187229407.ppt

Date added: October 10, 2011 - Views: 44

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Slide 1

... There is a strong emphasis in building long-term relationships with customers We believe the ... Strategic Marketing management According to David A. Aaker (1998 ... but by associating the Intel Inside logo with the likes of some highly prestigious and visible corporate brands ...

http://dmst.aueb.gr/gr2/diafora2/DQE_Lectures/Lecture7_Marketing_CustomerTrends.ppt

Date added: May 2, 2013 - Views: 20

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Slide 1 - Global Tiger Initiative

... a product The best example to explain this is a tourism brand created out of a destination or landscape All great brands worked because they had a strong POV ... Self expressive benefits David a. Aaker model DRIVING IDEA ‘I SURVIVE YOU ... Nat Geo channel did this a ...

http://www.globaltigerinitiative.org/download/Bali/BALI-PRE-SUMMIT-edited.ppt

Date added: May 26, 2013 - Views: 15

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Marketing Mix Modelling - Altervista

Advertising typically has a lower elasticity than other elements of the marketing-mix. ... This provides a strong walled-garden sponsorship relationship between particular events and the brand * What’s the short term effect of promotional ... Aaker, David A. (1991), Managing Brand ...

http://casestudies.altervista.org/Slides/Lecture_9_-_MarketingMixModelling.ppt

Date added: August 5, 2011 - Views: 312

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Cégmenedzsment, cégvezetés - Tomice Site

Varsányi Judit: Cégmenedzsment, cégvezetés Óravázlat és prezentáció Széchenyi István Egyetem JGK GTI Győr, 2001. szeptember Frissített változat:

http://sozediva.atw.hu/alt_menedzsment.ppt

Date added: October 1, 2011 - Views: 31

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Chap006 - Go My Big Blue | Join UB Be The Best

Tesco has no brand awareness in the U.S. so building brand identity will be challenging. ... Source: Aaker and Shansby, Business Horizons, ... David W. Cravens Last modified by: TrueFasterUser Created Date:

http://gobigblue.staff.ub.ac.id/files/2012/09/Chap006.ppt

Date added: May 21, 2013 - Views: 21

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No Slide Title

David Aaker A Brand is the sum ... Strong Brands - Improved Perception of Product Performance - Greater Loyalty - Less vulnerability to Competitor marketing actions and crisis situation - Larger margins - Greater trade cooperation and support - Increased marketing communication effectiveness ...

http://www.iimb.ernet.in/~kanagal/MKTG2007classProducts.ppt

Date added: August 22, 2011 - Views: 161

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STRATEGIC MANAGEMENT - 同济大学MBA项目官方网站

... of key strategic targets Shaping the work environment and corporate culture Exercising the strategic leadership Building an org ... slowly industry conditions tempt competitors use price cuts etc to boost unit volume customers’ costs to switch brands are low one ... (Aaker, 2001) Core ...

http://mba.tongji.edu.cn/mba/Portals/0/Documents/Strategy-PPT-English2005.ppt

Date added: February 12, 2013 - Views: 72

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مباني مديريت بازاريابي

David McClelland. Victor Vroom. Organizational behavior. ... The first step in building a strong brand is to. ... Often it involves exclusive dealing arrangements, in which the resellers agree not to carry competing brands.

http://www.ghavidell.ir/principles%20of%20mktg.pptx

Date added: June 2, 2013 - Views: 30