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... to customers from the organization members.* Four Brand Identity Perspectives Product Organization Person Symbol * David A. Aaker, Building Strong Brands, 1996, 68.

http://faculty.kutztown.edu/jwilliam/pwr_pt_slides/Marketing_Management_Updates/Chap009.ppt

Date added: August 23, 2011 - Views: 343

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PowerPoint 프레젠테이션

Title: PowerPoint 프레젠테이션 Author: 윤형윤 Keywords: David Aaker, Brand Hierarchy Description: Brand Structure에 대한 Aaker의'Building Strong Brands(1996)' Chapter 8 및 Brand Relationship Spectrum (2000, California Management Review) 요약 정리

http://cfile6.uf.tistory.com/attach/155B6E0D4CA53DF547CEEA

Date added: February 11, 2013 - Views: 11

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PowerPoint Presentation

... Product Organization Person Symbol Source: David Aaker, Building strong brands Create a “personality” for your sport or event Brand identity Create a product that is ...

http://www.sportcentric.com/vsite/vfile/page/fileurl/0,11040,5035-143941-161157-47005-0-file,00.ppt

Date added: November 21, 2013 - Views: 3

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Strategic Marketing and Strategic Brand Management

... Presentation and Discussion Building Brands through Effective advertising Relationship Branding and CRM Branding Strategy for ... 2005 David A Aaker , Managing Brand Equity, 1991,The Free Press David A Aaker, Building Strong Brand,1996, The Free Press Richard A D’Aveni ...

http://xa.yimg.com/kq/groups/20780440/972148131/name/Sylabus+Pemasaran+Stratejik.ppt

Date added: May 3, 2013 - Views: 19

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Idea Generation & Market Opportunity Analysis

... Extensions Strategic Brands Endorser Driver Silver Bullets Branded Benefits Features Components Service programs Aaker, David A. Building Strong Brands.

http://www.bossthai.com/talk/knowhow/file/BrandManagementFinal.ppt

Date added: June 3, 2013 - Views: 21

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CHAPTER SEVENTEEN - University of Colorado Boulder

The Value of a Strong Brand “Brand equity has just as much effect on stock price as do earnings.” —David Aaker ... Berkeley What is a Brand? Benefits of Brands ... “Boomerang” potential Dilution Bad “fit” Questions and Guidelines in Brand Name Selection Building ...

http://leeds-faculty.colorado.edu/moreaup/MKTG%204250%20-%20Fall%2004/planning%201%20-%20branding.ppt

Date added: September 25, 2011 - Views: 101

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MarketspaceU - Intro to e-Commerce - Chapter 7 Enhanced ...

... Prentice-Hall, 1998); David Aaker, Building Strong Brands (New York: The Free Press, 1995); Strategic Market Research Group; Marketspace Analysis. Traditional Brands On-line Brands The product / service with which the brand is associated was established in the online world Examples: ...

http://www.philadelphia.edu.jo/academics/aalawneh/uploads/IECch07b.ppt

Date added: March 6, 2012 - Views: 35

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PowerPoint Presentation

... to customers from the organization members.* Four Brand Identity Perspectives Product Organization Person Symbol * David A. Aaker, Building Strong Brands, 1996, 68.

http://gobigblue.staff.ub.ac.id/files/2012/09/Chap009.ppt

Date added: June 26, 2013 - Views: 41

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PowerPoint Presentation

Four Brand Identity Perspectives Product Organization Person Symbol * David A. Aaker, Building Strong Brands, 1996, 68. MANAGING BRAND STRATEGY Proactive efforts should be devoted to managing each brand over time.

http://sabilfeb.lecture.ub.ac.id/files/2014/04/new-product-and-brand.ppt

Date added: May 29, 2014 - Views: 2

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Being Effective in the Consulting Process + Role - 2004-12

(ISBN 0-02-900101-3) Aaker, David A., Building Strong Brands, The Free Press, New York, 1996. (ISBN 0-02-900151-X) Aaker, David A. and Erich Joachimsthaller, Brand Leadership, The Free Press, New York, 2000. (ISBN 0-684-83924-5) Bellman, Geoffrey M.,

http://www.uta.edu/msmr/file_download/1

Date added: September 12, 2011 - Views: 51

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Calculating Customer Value - University of Washington

... “A focus on loyalty segmentation provides strategic and tactical insights that assist in building strong brandsDavid Aaker, “Building Strong Brands” “One of my customers cornered me at a charity board meeting and told me, ...

http://courses.washington.edu/dmarket/Fall2006/crm%20final%2006.ppt

Date added: May 2, 2013 - Views: 13

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Strategic Market Manangement - 7th Edition

... David Aaker Chapter 9 - Building and Managing Brand ... Awareness provides a sense of familiarity, credibility, and relevance in that customers are more likely to consider brands ... Building and Managing Brand Equity PPT 9-* “It is the characteristic excellence of the strong man that ...

http://higheredbcs.wiley.com/legacy/college/aaker/0470317248/ppt/ch09.ppt

Date added: May 3, 2013 - Views: 26

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1 Never Underestimate the Power of a Brand

David Aaker Managing Brand Equity What is a brand? ... Stephen King WPP Group London Why are brands important? A strong brand: ... Brand Building A thoughtful and deliberate process Brand Building Starts with a good “product” Brand Building FIRST: Identify a strong brand positioning THEN: ...

http://www.ecu.edu/cs-acad/ecutourism/upload/Mabe_brand.ppt

Date added: May 2, 2013 - Views: 30

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Strategic Market Manangement - 7th Edition - Wiley: Home

... motivations & responses Distribution channels Local heritage Preempted position Goal is Not standardization but Strong brands Global brand ... a global management structure, and a system to encourage excellence in brand building. The brand ... by David Aaker Author: Jim Prost ...

http://higheredbcs.wiley.com/legacy/college/aaker/1118582861/ppt/ch14.ppt

Date added: January 15, 2014 - Views: 6

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Strategic Issues Management Theory - PROmotion

Connecting with Customers,; Building Strong Brands And our goals for this residency are . . . ... and fad life cycles. * From former UC Berkeley prof David Aaker, seven dynamics that result in new categories about forces that drive emergence of threats or opportunities.

http://nancyvanleuven.files.wordpress.com/2010/09/residency-2-academics.ppt

Date added: May 2, 2013 - Views: 12

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Strategic Market Manangement - 7th Edition - Lingnan University

... What are the strongest brands that you think of? Coke, Microsoft Why they are strong? -value the top, top of mind ... How has the identity been brought to life? What are the proof points? Why don’t more brands emulate Virgin’s brand-building ... David Aaker © 2005 John ...

http://www.ln.edu.hk/mkt/staff/l2peng/mkt355/Powerpoint_slides/disch9.ppt

Date added: May 26, 2013 - Views: 8

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Light Blusy - Weebly

... developing strong brands, ... Publishing as Prentice Hall 7-* - David A. Aaker “Brand equity is a set of assets (and liabilities) linked to a ... Publishing as Prentice Hall 7-* Branding Building strong brands: Create a brand identity. Be consistent over time. Track the equity. Assign ...

http://akhmedjonov.weebly.com/uploads/6/6/3/2/6632695/lecture_07_product_decisions.ppt

Date added: June 11, 2013 - Views: 13

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Slide 1

... Cases and Comments Building Strong Brands by David A. Aaker Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath Marketing Research Alvin C. Burns Crossing the Chasm Geoffrey Moore Dealing with Darwin, ...

http://www.epselamp.org/wp-content/uploads/2011/09/Presentation3.ppt

Date added: June 11, 2014 - Views: 1

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Slide 1

В книгата си “Създаване на силни марки” (Building Strong Brands) David Aaker казва, че марката е нещо като “умствено кутия” и дава определение за капитал на бранд като: ...

http://www.welcometobulgaria.biz/wp-content/uploads/2012/10/Plovdiv_2012-presentation.pps

Date added: April 12, 2014 - Views: 1

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Business Models - Høgskolen i Molde

... Prentice-Hall, 1998); David Aaker, Building Strong Brands (New York: The Free Press, 1995); Strategic Market Research Group; Marketspace Analysis. * Monitor Company ©1999 — Confidential * Table 7-3: ...

http://home.himolde.no/%7Emolka/lo205/booknotes-05/ch07.ppt

Date added: June 12, 2012 - Views: 17

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PowerPoint 프레젠테이션

... David Aaker, Building Strong Brands(1996) Why change identities, positions, or executions? Rationale 1: The Identity/Execution Was Poorly Conceived Rationale 2: The Identity/Execution Is Obsolete Rationale 3: ...

http://cfile23.uf.tistory.com/attach/115B3A0D4CA53DF34F5A2E

Date added: September 9, 2013 - Views: 5

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Frequency and Loyalty Marketing

From: David A. Aaker Building Strong Brands; New York: The Free Press page 10 Customer Loyalty and Frequency Marketing (c) Stowe Shoemaker, Ph.D * Ten Guidelines for Building Strong Brands Brand Identity Brand as a person; brand as organization; ...

http://www.stoweshoemaker.net/images/Final_Slides_CRMFM_2008.ppt

Date added: August 8, 2011 - Views: 100

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PowerPoint Presentation

... but the crucial role of marketing and advertising in building this brand ... of the Creation of Shareholder Value Through Brands Thomas J. Madden Frank Fehle Susan M. Fournier Portfolios Strong Brands Benchmark Monthly and Yearly Returns ... Adjusting for Risk Portfolio David ...

http://www.bus.lsu.edu/raggio/BrandsMatter_Madden.ppt

Date added: October 10, 2011 - Views: 23

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Successful Project Management - QTKD 2010 | LỚP B2QT92C2

Giới thiệu sách tham khảo 2. Tài liệu tham khảo khác David A-Aaker & Erich Joachimsthaler, Brand Leadership, The Free Press, 2000 David A-Aaker, Building Strong Brands, The Free Press, 1996 David A-Aaker, Managing Brand Equity, The Free Press, 1991 Jean–NoelKapferer, ...

http://qtkd2010.files.wordpress.com/2011/05/guidecuong_vb2.ppt

Date added: October 22, 2011 - Views: 42

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Slide 1

... heritage Merek adalah sumber utama dari keunggulan bersaing dan aset strategis yang bernilai dari sebuah perusahaan. David Aaker (Building Strong Brands) ...

http://repository.binus.ac.id/content/J0662/J066294546.ppt

Date added: September 3, 2013 - Views: 4

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The New Product Development Process

... the known “Looks like” vs. “Works like” Alternative Interpretations Analogies Used Branding The Value of a Strong Brand “Brand equity has just as ... Product Picking Stocks Building Brand Equity ... price as do earnings.” —David Aaker ...

http://leeds-faculty.colorado.edu/moreaup/MBAX%206850%20-%20Fall%2004/design%20and%20branding.ppt

Date added: September 11, 2012 - Views: 52

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投影片 1

... Advertising's Role in Building Strong BrandsAaker D.A.and Bie l,A, Hillsdale, NJ: Erlbaum, pp83-96」. 6. David A Aaker,Erich Joachimsthaler(2000)「Brand Leadership」,The Free Prss. 7. ... David A.Aaker(1996),「Building Strong Brands」,New York:The Free Press. 8.

http://igtplus.swsh.ntpc.edu.tw/assets/presentations/971/original/d41d8cd98f00b204e9800998ecf8427e.ppt

Date added: April 25, 2014 - Views: 6

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FH Ludwigshafen Bachelor Studiengang Markenpolitk

Prozess der Markenführung Aaker, David A. (1995 October), "Building Strong Brands”, Brandweek, 36, ... David A. (1995 October), "Building Strong Brands”, Brandweek, 36, 28-34 There are 8 different factors that make it difficult to build brands: 1. pressure to compete on price, ...

http://www.fh-lu.de/fb2/dateien/giesen-netzer/10SSMarkenpolitikStudenten.ppt

Date added: May 29, 2013 - Views: 12

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No Slide Title

Aaker, David A. (1996). Organizational Associations (pp.107-136) y Brand Personality (pp.137-174) En Building Strong Brands. ... Aaker, David A. (1996). Organizational Associations. En Building Strong Brands. (pp.107-136) USA: The Free Press. Aaker, David A. (1996). Brand Personality. En ...

http://www.beyondgreypinstripes.org/docs/CreacionIdentidad.ppt

Date added: September 9, 2011 - Views: 22

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Strategic Market Manangement - 7th Edition - Lingnan University

... Kodak for a long time has milked its film business The Brand Portfolio The logic is to categorize brands so that precious brand-building budgets are ... identifying The strong strategic brands (with equity, supporting a sig. business) Other ... David Aaker © 2005 John ...

http://www.ln.edu.hk/mkt/staff/l2peng/mkt355/Powerpoint_slides/disch14-15.ppt

Date added: October 23, 2011 - Views: 56

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Управление товарными марками

... See David AakerBuilding Strong Brands” for further discussion of the levels of brand identity. Note to Instructor: The brand promise serves as an umbrella that covers all product lines, all markets, ...

http://www.im-ta.narod.ru/8semestr/brand/Lecture_1.ppt

Date added: June 30, 2013 - Views: 5

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Using Brand Strategy - unipi.gr

... mobile phones IP networking Purpose of Brand Extensions Launching new brands is expensive Good trademarks may be hard to find Strong competition for distribution Gain quick acceptance of new products Danger: ... David A. Aaker and Robert Jacobson, ...

http://www.unipi.gr/faculty/yannis/data/MKT/pollalis_brand_mgt.ppt

Date added: September 13, 2011 - Views: 49

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Einleitung

... e.g. Aaker, David A. and Kevin Lane Keller (1990), Aaker, David ... strong brands and efficient brand architecture have positive ... of companies no conclusion regarding the population Quantitative Research Building a clear and consistent brand architecture is an essential ...

http://www.wu.ac.at/ruw/werbung/download/publikationen/04brand_architecture.ppt

Date added: August 10, 2013 - Views: 12

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브랜드 전략 - Enedu 로 오세요!♡언어가 ...

... David Aaker & Erich Joachimsthaler(2000), ... 현대백화점의 Hmall - Source : David A. Aaker(1996), Building Strong Brands에서 일부 수정.

http://www.enedu.co.kr/sysop/input/upload/A1187229407.ppt

Date added: October 10, 2011 - Views: 40

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FH Ludwigshafen Bachelor Studiengang Markenpolitk

Prozess der Markenführung Aaker, David A. (1995 October), "Building Strong Brands”, Brandweek, 36, ... David A. (1995 October), "Building Strong Brands”, Brandweek, 36, 28-34 There are 8 different factors that make it difficult to build brands: 1. pressure to compete on price, ...

http://www.fh-lu.de/fb2/dateien/giesen-netzer/09SSMarkenpolitikStudenten.ppt

Date added: October 18, 2011 - Views: 40

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PowerPoint Presentation

... .nothing replaces clear, concise text. - David A. Ruble ... Service Source: Keller (1996), Aaker (1996 ... Dimensions Building Strong Brands Building Strong Brands Building Strong Brands Branding Strategy Online Branding Selected Internet Brands ...

http://www.atwebo.com/PBL/MBA570.ppt

Date added: August 8, 2011 - Views: 128

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Chapter 1 The Nature of Strategic Management

Resources such as brands or customer base that is strong relative to competitors. ... Brand-building strategy. Communication strategy. Information technology strategy. ... David Aaker. PPT 1-Overview of Strategic Market Management. External Analysis.

http://home.kku.ac.th/michco/Strategic_Marketing/Strategic%20Marketing%20week%202.pptx

Date added: June 7, 2014 - Views: 2

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Slide 1

... There is a strong emphasis in building long-term relationships with customers We believe ... our knowledge of the customer becomes real-time! Thank You! Refrences David Aaker (1998 ... Creating experiential products Embedding products in an experiential brands Creating a brand that ...

http://dmst.aueb.gr/gr2/diafora2/DQE_Lectures/Lecture7_Marketing_CustomerTrends.ppt

Date added: May 2, 2013 - Views: 18

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ValueMiner, Inc. - Casualty Actuarial Society | Casualty ...

... Soft Asset Myths For example, a strong brand can allow a ... Wisconsin found that customer-perceived quality correlated positively with stock market performance and that “brand building (for the 34 ... David A. Aaker Capability Platform* Brands Customers Distribution Financial ...

http://www.casact.org/education/specsem/erm/2001/handouts/eder1.ppt

Date added: October 9, 2011 - Views: 19

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Slide 1 - Global Tiger Initiative

... a product The best example to explain this is a tourism brand created out of a destination or landscape All great brands worked because they had a strong ... building programs Building deep relationships Fuctional benefits Emotional benefits Self expressive benefits David a. Aaker ...

http://www.globaltigerinitiative.org/download/Bali/BALI-PRE-SUMMIT-edited.ppt

Date added: May 26, 2013 - Views: 8

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Marketing Mix Modelling - Majmaah University | Faculty Website

... Aaker, David A. (1991 ... product, interest rates, energy costs, etc. An understanding of the effects of general economic variables is vital to building sound models. Industry data ... This provides a strong walled-garden sponsorship relationship between particular events and ...

http://faculty.mu.edu.sa/download.php?fid=49420

Date added: November 29, 2013 - Views: 3

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Cégmenedzsment, cégvezetés - Tomice Site

Varsányi Judit: Cégmenedzsment, cégvezetés Óravázlat és prezentáció Széchenyi István Egyetem JGK GTI Győr, 2001. szeptember Frissített változat:

http://sozediva.atw.hu/alt_menedzsment.ppt

Date added: October 1, 2011 - Views: 24

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presentation template - Gazhoo - Consulting templates and ...

... strong on delivery performance ... -Industry/KIT database Compaq/Technology/Vasu Krishnamurthy Motorola/Technology/Vasu Krishnamurthy National Brands Limited/Food & Beverage/KIT ... (Petroleum)/KIT database Source List David A. Aaker, “Developing Business ...

http://www.gazhoo.com/upload/document/2011/09/04/201109041008069541.ppt

Date added: January 13, 2012 - Views: 227

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Chap006 - Go My Big Blue | Join UB Be The Best

Tesco has no brand awareness in the U.S. so building brand identity will be challenging. Yet the retailer has global buying power, powerful information technology, and strong supply chain capabilities. ... Source: Aaker and Shansby, Business Horizons, ...

http://gobigblue.staff.ub.ac.id/files/2012/09/Chap006.ppt

Date added: May 21, 2013 - Views: 14

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No Slide Title

David Aaker A Brand is the sum of how consumers ... Marketing Advantages of Strong Brands - Improved Perception of Product Performance - Greater Loyalty - Less vulnerability to Competitor marketing actions and crisis ... Building Brand equity - Experience with the product or service ...

http://www.iimb.ernet.in/~kanagal/MKTG2007classProducts.ppt

Date added: August 22, 2011 - Views: 159

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PowerPoint 演示文稿

11.3 Brand Decisions (cont’d) Brand building Managers should clarify and use their corporate ... Key Challenges To brand or not Brand sponsor Brand name Brand strategy Brand repositioning Strong brand names ... Devoted to Brand David A. Aaker Roger Best , Central Missouri ...

http://trp.jlu.edu.cn:8000/yuhongyan_jpk/upfiles/20060527122603.ppt

Date added: May 3, 2013 - Views: 6

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STRATEGIC MANAGEMENT - 同济大学MBA项目官方网站

... of key strategic targets Shaping the work environment and corporate culture Exercising the strategic leadership Building an org ... How strong is the ... (1998), Strategic Management: Concepts and Cases (12th edition), Mechanical Industry and McGraw-Hill - David A. Aaker (1998 ...

http://mba.tongji.edu.cn/mba/Portals/0/Documents/Strategy-PPT-English2005.ppt

Date added: February 12, 2013 - Views: 64

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مباني مديريت بازاريابي

David McClelland. Victor Vroom. Organizational behavior. ... The first step in building a strong brand is to. ... Often it involves exclusive dealing arrangements, in which the resellers agree not to carry competing brands.

http://www.ghavidell.ir/principles%20of%20mktg.pptx

Date added: June 2, 2013 - Views: 21