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Distribution Management & Marketing Mix

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Distribution Management & Marketing Mix

The Marketing Mix `Product `Price `Promotion `Place `Distribution channels help in the‘place’aspect of the marketing mix `Distribution providesplace, time and possession utility to

http://www.sbmimsar.com/DistribMgmt_LectSlides.pdf

Date added: March 11, 2014 - Views: 12

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Distribution and Channel Management - NPTEL

Management Science II Dr. S.Bharadwaj Indian Institute of Technology Madras MODULE 1 Distribution And Channel Management Agenda • Background • Marketing Channels

http://nptel.ac.in/courses/IIT-MADRAS/Management_Science_II/Pdf/1_4.pdf

Date added: February 10, 2014 - Views: 1

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Distribution Channels Conflict and Management

Distribution Channels Conflict and Management Dr Vasanth Kiran, Assistant Professor, Vanguard Business School, Bangalore. ... Management in marketing channels. New York, NY: McGraw-Hill. Domicile. Bannon L. (2000) .By selling Barbie online, Mattel

http://borjournals.com/Research_papers/Oct_2012/1012%20M.pdf

Date added: May 2, 2013 - Views: 20

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DISTRIBUTION CHANNEL MANAGEMENT - Kellogg School of Management

1 // //DISTRIBUTION CHANNEL MANAGEMENT CHANNEL.kELLOGG.NORTHwESTERN.EDU DISTRIBUTION CHANNEL MANAGEMENT BRIDGING THE SALES AND MARkETING DIVIDE CHANNEL .kELLOGG.NORTHwESTERN.EDU Power. ... • Gain insights into the key role distribution channels play in your company’s

http://www.kellogg.northwestern.edu/execed/EXECED_BROCHURES/CHANNEL-BR.pdf

Date added: February 7, 2013 - Views: 12

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Marketing Channels and Supply-Chain Management

Marketing Channels and Supply-Chain Management Pride/Ferrell Foundations of Marketing Fourth Edition Prepared by Milton Pressley University of New Orleans © 2011 Cengage Learning. All Rights Reserved. ... Management • Dual distribution

http://stephanielarkin.com/marketing/Ch13.pdf

Date added: May 11, 2013 - Views: 11

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Chapter 12 Marketing Channels and Supply Chain Management

The Place Component of the Marketing Mix: Channels of Distribution Logistics Materials Management Physical Distribution

http://123seminarsonly.com/Seminar-Reports/047/51287931-chapter-12-marketing-channels-and-supply-chain-management3368.pdf

Date added: May 18, 2013 - Views: 10

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Journal of Marketing Channels Managing International ...

cation within distribution channels. Journal of Marketing, 48(Summer), 43–55. Frazier, G. L., & Sheth, J. N. (1985). ... Marketing channels: A management view. Mason, OH: South Western. Rosenbloom, B. (1973). Conflict and channel efficiency: Some conceptual models for

http://www.subsites.com/work/csi/enews/0611/Channel-Conflict.pdf

Date added: October 9, 2012 - Views: 6

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IMPORTANCE OF DISTRIBUTION CHANNELS - MARKETING CHANNELS ...

The analyses of distribution channelsmarketing channels usually cover the analyses of the aggregate supply (logistic) channels at the ... Ph. (1997): Marketing Management: Analysis, Planning, Implementation, and Control , Ninth Edition, Prentice-hall, Inc. 1997., Prijevod , MATE ...

http://bib.irb.hr/datoteka/529824.Segetlija_Dujak_Mesaric.pdf

Date added: May 29, 2012 - Views: 74

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MARKETING DISTRIBUTION & CHANNELS ISSUES WHY MARKETING CHANNELS?

Marketing Channels Issues MARKETING DISTRIBUTION & CHANNELS ISSUES WHY MARKETING CHANNELS? Bridging the gap between the producers and the consumers intermediaries (individuals a& firms) ... Marketing Channels Issues CHANNEL MANAGEMENT ISSUES

http://www.public.iastate.edu/~sjwong/mkt_distribution.pdf

Date added: August 3, 2011 - Views: 76

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Distribution and Channels - WordPress.com

What is Marketing? • Marketing Management: the art & science of choosing target markets & getting, keeping & growing customers thru creating, delivering, & communicating

http://buhaytitsersadmmmsumluc.files.wordpress.com/2011/08/marketing-distribution-channels.pdf

Date added: December 9, 2013 - Views: 2

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Marketing Channel Strategies in Rural Emerging Markets

framework for designing marketing channels in rural emerging markets. Finally, I apply the ... Management (Fourth Edition), (New Jersey: Prentice ... trustworthy distribution channels, companies

http://www.kellogg.northwestern.edu/research/crti/opportunities/~/media/Files/Research/CRTI/Marketing%20Channel%20Strategy%20in%20Rural%20Emerging%20Markets%20Ben%20Neuwirth.ashx

Date added: September 26, 2012 - Views: 63

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Managing Marketing Channels - Paurav Shukla

Marketing / Distribution Channels create Time utility Delivered at the right time Place utility Possession/ownership utility ... Human resource management Firm infrastructure Inbound Logistics Opera-tions Out-bound Logistics Market-ing and sales 8

http://www.pauravshukla.com/marketing/strategic-marketing-planning/channel-strategy.pdf

Date added: March 20, 2012 - Views: 16

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The changing landscape of supply chain management, marketing ...

Marketing channels and marketing channel management Definition The very earliest formal conceptions of marketing channels focused on the functions performed by a distribution system

http://www.unf.edu/~ggundlac/pdfs/pub_14.pdf

Date added: August 3, 2011 - Views: 35

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Designing and Managing Integrated Marketing Channels

Chapter 13 Designing and Managing Integrated Marketing Channels 247 p. 37; Miles Cook and Rob Tyndall, “Lessons from the Leaders,” Supply Chain Management Review,

http://wps.pearsoncustom.com/wps/media/objects/2426/2484677/MKT101_Ch13.pdf

Date added: April 8, 2012 - Views: 103

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marketing channels a management view

marketing channels a management view.pdf DOWNLOAD HERE 1 / 2. http://www.pdfspath.com/out.php?q=marketing+channels+a+management+view

http://www.pdfspath.com/download/marketing%20channels%20a%20management%20view.pdf

Date added: July 24, 2014 - Views: 1

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Relationship marketing and distribution channels

in Marketing Channels." Academy of Management Review 4 (July): 405-16. Ring, Peter and Andrew Van de Ven. 1994. "Development of Processes of Cooperative Interorganizational Relationships." Academy ... Relationship marketing and distribution channels

http://bear.warrington.ufl.edu/weitz/mar7786/articles/weitz%20and%20jap.pdf

Date added: November 29, 2012 - Views: 7

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Strategic Management of Channels of Distribution and ...

International Journal of Business and Social Science Vol. 2 No. 22; December 2011 108 Strategic Management of Channels of Distribution and Integrated Marketing

http://www.ijbssnet.com/journals/Vol_2_No_22_December_2011/13.pdf

Date added: November 4, 2012 - Views: 3

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Marketing Channel Systems - Higher Education Learning ...

“Relationship Marketing and Distribution Channels,” Journal of the Academy of Marketing Science(Fall 1995): 305–320. ... Marketing Channels and Marketing Management Strategy As alluded to in the discussion of Altoids at the beginning of this chapter, ...

http://www.swlearning.com/pdfs/chapter/0324186932_1.PDF

Date added: August 20, 2011 - Views: 190

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managing marketing channels - Trulaske College of Business

Managing Marketing Channels ÊMarketing Channel:Marketing Channel: ... Channel Management Decisions Selecting-Be careful! Customers see the channel as ... Conventional Distribution Channel vs. Vertical Marketing Systems Vertical marketing channel Manufacturer Conventional

http://business.missouri.edu/zou/Class/mkt4000/managing%20marketing%20channels%20[Compatibility%20Mode].pdf

Date added: August 20, 2011 - Views: 26

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Marketing Channels and Objectives Supply Chain ...

Marketing Channels and Supply Chain ManagementSupply Chain Management Ch t 13Chapter 13 Objectives Kh iKnow why companies use distribution channels and

http://zaipul.wikispaces.com/file/view/Principles%20of%20Marketing%2013.pdf/43075663/Principles%20of%20Marketing%2013.pdf

Date added: August 1, 2013 - Views: 3

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The Significance of Distribution Channel and Product Life ...

Marketing channels are very crucial in structuring marketing decisions. This is because ... management of their distribution channels. The concept of channel management hinges on issues as price maintenance, channel selection and appointment,

http://journalofbusiness.org/index.php/GJMBR/article/download/559/500

Date added: May 9, 2013 - Views: 7

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Place utility Global Marketing Channels and Physical ...

Global Marketing Channels and Physical Distribution Global Marketing Chapter 12 Global Marketing- Schrage 12 1 Channel Objectives • Marketing channels exist to create utility for customers ... Chains, and Logistics Management • Order processing

http://www.uni.edu/~schragec/Glo%20Marketing%2012.pdf

Date added: August 5, 2011 - Views: 61

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Conflict and Channel Management in Property-Liability ...

marketing distribution channels, additional research on insurance channel relations (i.e., the relationship between insurance marketing managers and their ... Conflict and Channel Management in Property-Liability Distribution Systems

http://www.jstor.org/stable/253173

Date added: November 10, 2013 - Views: 1

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Marketing channel management and the sales manager

[25] Rosenbloom B. Marketing channels: a management view. Hinsdale, IL: Dryden Press, 1999. [26] Rosenbloom B, Anderson RE. ... Brown J. Distribution channels: a social systems approach. In: Stern LW, editor. Distribution channels: behavioral dimensions.

http://faculty.lebow.drexel.edu/SuriR/Marketing%20Faculty%20Journal%20%20Pdf%20Files/marketing%20channel%20management%20and%20the%20sales%20manager.pdf

Date added: August 18, 2011 - Views: 48

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INTERNATIONAL DISTRIBUTION STRATEGY: A CASE STUDY IN MALAYSIA.

distribution channels: . Business and Management Review 1(1):1-18, March, 2011 www.bmr.businessjournalz.org © Global Research Society, 2011 ... Industrial Marketing Management,18, 27-35. Weiss, A.M., and Anderson, E. (2002). Converting

http://www.businessjournalz.org/articlepdf/bmr_002.pdf

Date added: November 27, 2012 - Views: 11

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Innovation in Multi - Channel Management

distribution channels are Internet banking, ATMs, call centres and mobile banking. Mobile banking was ... The European financial management and marketing association (EFMA) gathers more than 2,500 different brands in financial services

http://download.microsoft.com/download/B/1/C/B1CF7F91-9861-4ABE-9BD5-A93D9EDE0911/Microsoft-EFMA%20Report%20-%20Innovation%20in%20Multi%20Channel%20Management.pdf

Date added: February 9, 2012 - Views: 36

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The Design and Management of Marketing Channels 1

The Design and Management of Marketing Channels 1. Starbucks vs. McDonalds ... At Sloan the marketing faculty are all located in the ... which included oil distribution activities. Why did the acquisition fail? Reebok vs. Nike

http://ocw.mit.edu/courses/sloan-school-of-management/15-810-marketing-management-fall-2004/lecture-notes/12dsnmgmtmktgch1.pdf

Date added: November 30, 2011 - Views: 13

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MKTG 680 Chapter 12 Global Marketing Channels and Physical ...

1 MKTG 680 Chapter 12 Global Marketing Channels and Physical Distribution Channel Objectives Marketing channels exist to create utility for customers

http://userwww.sfsu.edu/hussain/mktg680/680ch12.pdf

Date added: December 9, 2013 - Views: 4

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Marketing Channels of Distribution - University of Dayton

Marketing Channels of Distribution – 5 retailer, owns the Hygena Company, which manufacturers much of the furniture MFI sells. (2) contractual VMS.

http://campus.udayton.edu/~jrs/intro/notes/Channels.pdf

Date added: October 16, 2011 - Views: 18

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Managing channels of distribution in the age of electronic ...

Managing channels of distribution in the age of electronic commerce Kevin L. Webb* Department of Marketing, ... K.L. Webb / Industrial Marketing Management 31 (2002) 95–102 101. er’s subunits responsible for managing all of the channels.

http://faculty.darden.virginia.edu/bodilys/estrat/topic3_2002/Managing%20channels%20of%20distribution.pdf

Date added: January 29, 2012 - Views: 39

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DISTRIBUTION AND LOGISTICS MANAGEMENT - Amazon Web Services

DISTRIBUTION AND LOGISTICS MANAGEMENT Objectives: At the end of this course you would know how to design, develop and maintain effective relationships among channel members. Content: • The structure and functions of marketing channels

http://imm-gsm.s3.amazonaws.com/docs/Syllabi/Distribution_and_Logistics.pdf

Date added: May 2, 2013 - Views: 10

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Marketing Channels - Thomas Edison State College

MARKETING CHANNELS This test focuses on (1) functions, ... Marketing Channels: A Management View. Current edition. Cincinnati: South-Western ... 10. What is the meaning of the term nonprice competition in retail distribution? 11.

http://www2.tesc.edu/tecep_desc/MAR-331.pdf

Date added: March 6, 2012 - Views: 517

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Managing the distribution channels for high-technology products

change and unpredictability, marketing channels that deal in such product categories are confronted with an external political economy characterised by

http://dspace.iimk.ac.in/bitstream/123456789/101/1/

Date added: May 21, 2013 - Views: 1

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Channels of Distribution in Insurance - JSTOR

CHANNELS OF DISTRIBUTION IN INSURANCE ROBERT I. MEHR ABSTRACT The forces responsible for stimulating change in insurance marketing channels and the ... their distribution channels] which company management might wish to make....

http://www.jstor.org/stable/251164

Date added: August 30, 2013 - Views: 3

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Staples Marketing Channels and Supply Chain Management

Title: Staples Marketing Channels and Supply Chain Management Author: Professor Myles Bassell Brooklyn College CUNY Subject: Marketing Channels and Supply Chain Management

http://userhome.brooklyn.cuny.edu/bassell/myles_bassell/Myles_Bassell_502_Staples_Marketing%20Channels.pdf

Date added: April 12, 2013 - Views: 2

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Marketing Module - Distribution Sandra Cuellar – Extension ...

Marketing Channels of Distribution . 2.1 Direct Channels . 2.2 Indirect Channels . 2.2.1 Resellers . 2.2.2 Specialty Service Firms . ... Supplement No. 1 Supply Chain and Supply Chain Management . Supplement No. 2 Distribution Coverage . Supplement No. 3 Wholesaler Formats . 1 .

http://hortmgt.gomez.dyson.cornell.edu/PDF/Current%20Project/Marketing%20Modules/Distribution%20Module.pdf

Date added: June 27, 2012 - Views: 8

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Channels of distribution and logistics - Universitas Narotama

Once the marketing management of an organization isolates the market targets to attack, and ... (EOQ), warehouse location models and identifying cost points which are often included in marketing Channels of distribution and logistics 221. 222 Channels of distribution and logistics texts, ...

http://mfile.narotama.ac.id/files/Management/Essentials%20of%20Marketing%20Management/Chapter%206%20%20Channels%20Of%20Distribution%20And%20Logistics.pdf

Date added: September 23, 2013 - Views: 2

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MARKETING CHANNELS AND WHOLESALING - The University of Texas ...

• Explain what is meant by a marketing channel of distribution and why ... PP16-5 Common marketing channels for industrial goods and services IBM Caterpillar Industrial ... PP16-B Factors affecting channel choice and management Channel choice considerations 1.

http://www.utdallas.edu/~nkumar/CHPT16.PDF

Date added: September 25, 2011 - Views: 143

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Symbiotic marketing: a network p erspective

Keywords: symbiotic marketing, distribution, channels of distribution, joint venture, strategic alliance, strategy Journal of Management and Marketing Research Symbiotic Marketing, Page a network p erspective J. Barry Dickinson Holy Family University twork organizations, and the

http://www.aabri.com/manuscripts/121241.pdf

Date added: November 7, 2012 - Views: 6

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International Journal of Retail & Distribution Management

INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT 7 L ... The book itself comprises ten chapters covering marketing and physical distribution channels, warehouse and ... distribution channels is necessary to ensure improved

http://www.emeraldinsight.com/journals.htm?articleid=854121&show=pdf

Date added: October 4, 2013 - Views: 3

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Supply Chain Management - University of Houston–Victoria

Marketing Channels and Supply Chain Management 14 - 2 ... • Dual Distribution – use two or more marketing channels to ... Legal Issues in Channel Management 14 - 22 Marketing in Action How would your promotions differ for a FedEx Office

http://www2.uhv.edu/alexandera/mktg3303/ppts/ch15.pdf

Date added: August 19, 2013 - Views: 13

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MKTG 2060 MARKETING CHANNELS - Athens Technical College

MARKETING CHANNELS ... 5 Examine challenges faced by manufacturers in gaining and retaining product distribution 6 Evaluate the marketing channel for a consumer product ... Rosenbloom, Marketing Channels: A Management View, 7th edition, South Western/Cengage Publishers. ISBN: 9780324186932

http://www.athenstech.edu/CourseSyllabi/MKTG_2060.pdf

Date added: December 23, 2012 - Views: 40

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The Design and Management of Marketing Channels 2

The Design and Management of Marketing Channels 2. Overview Refresher – Coordination –Incentives Solutions ... Hybrid channels Channel conflict (State Farm) 2. ... Exclusive Distribution Guarantee not to supply competing retailers Benefits

http://ocw.mit.edu/courses/sloan-school-of-management/15-810-marketing-management-fall-2004/lecture-notes/14dsnmgmtmktgch2.pdf

Date added: September 9, 2011 - Views: 20

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Marketing Theory, Business-to-Business Marketing, Supply ...

Marketing Channels: A Theoretical Perspective", Journal of Marketing, (October), 36-51. 7. Anderson E. and Weitz B. A. (1986): "Make-or-Buy Decisions: Vertical ... Distribution Management, Vol. 27, No. 1, 37-47. 16. Webb, K.L. (2002).

http://econ.au.dk/fileadmin/site_files/filer_oekonomi/dokumenter/studie_h%C3%A5nd_PDF/Examen_PDF/Elective_Course_Descriptions/fall_08_course_descriptions/4155_Marketing_Channels_and_E-business_E08.pdf

Date added: December 27, 2013 - Views: 2

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Channels: The Design and Management of Supply and ...

The Design and Management of Supply and Distribution Channels. Starbucks vs. McDonalds ... At Sloan the marketing faculty are all located in E56 across ... Different channels for different segments

http://dspace.mit.edu/bitstream/handle/1721.1/35274/15-810Fall-2001/NR/rdonlyres/Sloan-School-of-Management/15-810Introduction-to-MarketingFall2001/D9C3742F-2A4B-449C-BB18-E72CAEB2138F/0/channels.pdf

Date added: January 31, 2012 - Views: 36

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Distribution Strategy

Marketing Management 10. Distribution Strategy © The McGraw−Hill Companies, 2001 There are a great many types of marketing intermediaries, ... well as topics in the selection and management of distribution channels. Finally, both wholesaling and store and nonstore retailing were discussed ...

http://novellaqalive2.mhhe.com/sites/dl/free/007000000x/235690/Chap10.pdf

Date added: March 28, 2014 - Views: 1

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CHANNEL CONCEPTS: DISTRIBUTING THE PRODUCT - Saylor Academy

FIGURE 10.3 Marketing channels of a manufacturer ofelectrical wire and cable Source: Edwin H. Lewis, Marketing Electrical Apparatus and Supplies, ... Physical distribution management involves the movement and storage ofmaterials, parts, and

http://www.saylor.org/site/wp-content/uploads/2012/12/BUS203-5.1_Channel-concepts.pdf

Date added: May 2, 2013 - Views: 11

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SUBJECT CODE : P8MBA3EA3 ELECTIVE COURSE – III : SALES AND ...

helpful in developing a sound sales and distribution policy and in organising and managing sales force and marketing channels. ... Still, R R, Sales Management, Englewood Cliffs, New Jersey, Prentice Hall Inc., 1988. Title:

http://www.bdu.ac.in/syllabi/affcol/equivalent/courses/pg_commerce/MBA/P8MBA3EA3.pdf

Date added: January 15, 2014 - Views: 1

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Rajiv P. Dant - University of Oklahoma

Relationship Marketing, Franchising, Distribution Channels, Supply Chains, and Hybrid Systems TEACHING INTERESTS Marketing Research, ... Supply Chain Distribution Management Marketing Research Marketing Management International Marketing

http://www.ou.edu/dam/price/Marketing/files/Vita-Dant.pdf

Date added: July 9, 2013 - Views: 9

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Marketing on the Internet – who can benefit from an Online ...

channels: distribution, transaction, and communica-tion channels 28 . Although this study focuses onwx using the Internet as a new transaction andror distri- ... Marketing Management: Analysis, Planning, Im-plementation, and Control.

http://faculty.fuqua.duke.edu/%7Ekhshang/Working%20Papers/Marketing_on_the_Internet.pdf

Date added: January 27, 2012 - Views: 15