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Blue Ocean Strategy Create uncontestedmarket space Makethe competition irrelevant Create and capture new demand Break the value‐costtrade‐off Align the wholesystem of a company ...
Blue Ocean Strategy harvard business review • october 2004 page 4 Key blue ocean creations Was the blue ocean created by a new entrant or an incumbent?
Imitation Barriers to Blue Ocean Strategy • Value innovation does not make sense to a company’s conventional logic • Blue ocean strategy may conflict with other companies’ brand image • Natural monopoly: The market often cannot support a second player
Harvard Business School Press PRESS RELEASE BLUE OCEAN STRATEGY How to Create Uncontested Market Space and Make the Competition Irrelevant Since the dawn of the industrial age, companies have engaged in head-to-head
Blue Ocean Strategy: FROMTHEORYTOPRACTICE W. Chan Kim Renée Mauborgne F or twenty-ﬁve years, competition has been at the heart of corporate strategy.
Analytical Tools and Frameworks • Strategy Canvas • Four Actions Framework • Eliminate-Reduce-Raise-Create Grid 3 Characteristics of Blue Ocean Strategy
A Conversation with W. Chan Kim and Renee Mauborgne authors of BLUE OCEAN STRATEGY 1) What is a blue ocean strategy? Kim & Mauborgne: Blue Ocean Strategy is a way to make the competition
Blue Ocean Strategy By W. Chan Kim & Renee Mouborgne Reprinted from Harvard Business Review—2004 Onetime accordion player, stilt walker, and fire-eater Guy Laliberte is now CEO of one of
Table of Contents Blue Ocean Strategy Overview Blue Ocean Strategy Simulation Overview Using BOSS in your Class About StratX Contact Us
INTEGRATION & DISSEMINATION 28 Introduction The Blue Ocean Strategy is still relatively new and had been introduced only in 2004 by W. C. Kim and R
Blue Ocean Strategy - Page 1 MAIN IDEA The best way to beat your competition is, in fact, to stop competing against them. In other words, when you go head-to-head against rivals for a share of the existing market, this is like competing in a “red ocean” –
utilizing the Blue Ocean Strategy to achieve profitable growth through a differentiated organization, product or services, please feel free to contact Executive Blueprints Inc. It is time to get out of the Bloody Red Ocean of
B M : H ow sh ould a com pan y go about creatin g a blue ocean ? W h at are th e fun dam en tal factors th at sh ould be con sidered? To create a blue ocean, m anagers of a com pany should go
Value innovation: a leap into the blue ocean W. Chan Kim and Rene´e Mauborgne C orporate strategy is heavily inﬂuenced by its military roots. The very language of
32 Disruptive Product Innovation Strategy the current competitive curve as shown in Figure 3. The Buyer Experience Cycle / Buyer Utility Map framework helps to create a BOS.
INTRODUCTION • Blue Ocean Strategy is the systematic pursuit of new market and new demand creation through the simultaneous pursuit of differentiation and lower
Blue Ocean Strategy W. Chan Kim & Renee Mauborgne, 2005 Red Oceans vs. Blue Oceans Red Oceans represent all the industries in existence today. This is the known
Blue Ocean Strategy: From Theory to Practice The Impact of Creating Blue Oceans We conducted a study of business launches in 108 companies. We found
3 Background Red ocean = strong competition - SWOT analysis, firms try to compete better in their business environment Blue Ocean Strategy reconstructs market boundaries
Confidential Blue Ocean Strategy In Action Breakout Session Association for Strategic Planning’s 2008 Conference Marina Del Rey, CA Feb. 26, 2008
Red Ocean vs Blue Ocean Strategy Differentiation or low cost Differentiation and low cost Compete in existing market space Create uncontested market space
Aust. J. Basic & Appl. Sci., 5(7): 86-91, 2011 89 is the fundamental component of the strategy canvas. The conceptualization of blue ocean strategy still appears
Blue Ocean Strategy Whitepaper Critique© TRU Group Inc Tucson Arizona USA + Toronto Canada + Sonora Mexico Tel: USA 1-520-575-0674 Canada1-416-935-1754 Web: trugroup.com
Blue ocean strategy itself in sale shows as a method of increasing profitable growth of the firms by creating new demand that there is no competitor for that. Blue ocean strategy will face the managers to some problems such as how do these theoretical ideas come to real world and can
Blue Ocean Strategy asks companies to shift its focus from the competition to the buyer side. Does this mean that Blue Ocean Strategy is a customer-oriented strategy? The answer is no. 4 Blue Ocean Strategy talks about buyer value, not customer value.
1. OBJECTIVE OF PRESENTATION • To share the Blue Ocean Strategy (BOS) approach, analytical framework and tools that will be used in OUM’s strategic planning and
Blue Ocean Strategy – A Critical Analysis of Application on Indian Companies Smita Shukla [email protected] University of Mumbai, Mumbai Blue Ocean Strategy which is much discussed strategic approach that needs to be followed by such companies
Blue Ocean Strategy Blue Ocean Strategy is the systematic pursuit of new market and new demand creation through the simultaneous pursuit of higher value
Summarized by David J. Lanners, MBA, PMP from “Blue Ocean Strategy” by W. Chan Kim and Renée Mauborgne (2004) Red Ocean Strategy (Pursuit of differentiation OR low cost)
Summary of the book Blue Ocean Strategy by Wali Memon 3 “The dominant focus of strategy work over the past twenty-five years has been on competition-
Blue Ocean Strategy Practitioner Course UCSI Blue Ocean Strategy Regional Centre, Canada Office Inc. , 1155 North Service Road West, Oakville, ON L6M 3E3
3 - A Critical Look At Blue Ocean Strategy The Blue Ocean Paradox - Innovation Attracts Competitors... Innovating a "Blue Ocean" market space is probably the best way to invite competition.
Blue Ocean Strategy 2 (BOS), on the contrary, focuses on creating new demand in places where there is none, thus making the pie bigger instead of fighting over whom gets the largest slice of the pie. Since the launch of the Wii (pronounced “we”) video-game system, Nintendo has taken
Blue Ocean Strategy First edition cover Author W. Chan Kim and Renée Mauborgne Country United States Language English Genre(s) Business Management
Blue ocean strategy integrates the range of a ﬁrm’s func-tional and operational activities. In contrast, innovations such as production innovations can be achieved at the subsystem level without impacting the company’s overall strategy.
UNITAR E-Journal Vol. 3, No. 2, June 2007 43 BLUE OCEAN STRATEGY Review of the book titled, “Blue Ocean Strategy: How to Create Uncontested Market Space
203 Business, Management and Education, 2011, 9(2): 201–215 analytical technique to evaluate an acceptability and feasibility of Blue Ocean Strategy?
The Impact of Blue Ocean Strategy in Low-cost Transport Hana Štverková1, Michal Červinka 2 and Vlasta Humlová3+ 1 VSB – TU Ostrava, Faculty of Economics,
16 www.scip.org Competitive Intelligence Blue ocean strategy provides a framework for initiating four types of action which identify: • the automobile sector.
136 23rd Anniversary Convention 2011 4.0 Red Ocean versus Blue Ocean Strategy Figure 2 below illustrates the basic differences between the ‘Red Ocean’ and the ‘Blue
2 Blue ocean strategy literature, originated by Kim and Mauborgne (2004, 2005) assumes a casual and descriptive approach into assessing how successful
Innovation Workshop: Blue Ocean Strategy™ Overview In today’s economic climate, most organiza ons compete in red oceans, stained by the blood of
Blue Ocean Strategy developed by Kim and Mauborgne contrasted to Red Ocean Strategy is shown below: Red Ocean Strategy Blue Ocean Strategy Compete in current markets Create uncontested market space Beat the competition Make the competition irrelevant
Bluecrest Consulting, Lauren Mathys Les Rencontres i-trans 1 An Overview of Blue Ocean Strategy: Creating Profitable Growth through Value Innovation
Bluecrest Consulting, Lauren Mathys 2 An Introduction to Blue Ocean Strategy •What is Blue Ocean Strategy thinking? •How does BOS differ from traditional, competitive-based strategy
Blue Ocean strategy for marketing, as against the Red Ocean strategy where rivals fighting over a shrinking profit pool for customer creation, provides a systematic approach to making the competition irrelevant.
Registration Form SATURDAY MARCH 5, 2011 DIPLOMA IN HR MANAGEMENT Registration Form “Blue Ocean Strategy” to be held on Tuesday, January 31, 2012 from 9:00 a.m. to 5:00 p.m. (Full day programme)
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Blue Ocean Strategy is centered on strategies to differentiate your products and services radically: freeing you from the ‘red ocean’ of bloody-competition into the ‘blue ocean’ of new opportunity. It presents a theory, tools, and
Blue Ocean Strategy By W. Chan Kim and Renee Mauborgne . Book Summary . This is a book about possibility and reframing opportunity. It presents concepts that shift thinking to “Blue Ocean”, one which assumes the implementation of a Value Innovation, from “Red Ocean”, one