"Crest the data wave with a deep cultural shift Creating a Data-Driven Culture explores the cultural changes big data brings to business, and shows you how to adapt your organization to leverage data to maximum effect. Authors Tomasz Tunguz and Frank Bien draw on extensive background in big data, business intelligence, and business strategy to provide a blueprint for companies looking to move head-on into the data
wave. Instrumentation is discussed in detail, but the core of the change is in the culture--this book provides sound guidance on building the type of organizational culture that creates and leverages data daily, in every aspect of the business. Real-world examples illustrate these important concepts at work: you'll learn how data helped Warby-Parker disrupt a $13 billion monopolized market, how ThredUp uses data to process more than 20 thousand items of clothing every day, how Venmo leverages data to build better products, how HubSpot empowers their salespeople to be more productive, and more. From decision making and strategy to shipping and sales, this book shows you how data makes better business. Big data has taken on buzzword status, but there is little real guidance for companies seeking everyday business data solutions. This book takes a deeper look at big data in business, and shows you how to shift internal culture ahead of the curve. Understand the changes a data culture brings to companies Instrument your company for maximum benefit Utilize data to optimize every aspect of your business Improve decision making and transform business strategy Big data is becoming the number-one topic in business, yet no one is asking the right questions. Leveraging the full power of data requires more than good IT--organization-wide buy-in is essential for long-term success. Creating a Data-Driven Culture is the expert guide to making data work for your business, and your needs"--"This book shares how to instrument a company and most importantly, build an internal culture that values and uses data to maximum effect"--
Read more... Abstract:
Crest the data wave with a deep cultural shift Winning with Data explores the cultural changes big data brings to business, and shows you how to adapt your organization to leverage data to maximum effect. Read more...
Author(s): Bien, Frank; Tunguz, Tomasz
Publisher: Wiley
Year: 2016
Language: English
Commentary: Added cover, bookmarks and pagination to the item with MD5 24BB31F735AE05C77E0258481A097EA0.
Cover
WINNING WITH DATA - TRANSFORM YOUR CULTURE, EMPOWER YOUR PEOPLE, AND SHAPE THE FUTURE
ISBN 9781119257233, ISBN 9781119257417, ISBN 9781119257394
Chapter 1 - Mad Men to Math Men: The Power of the Data-Driven Culture
Operationalizing Data: Uber’s Competitive Weapon
The Era of Instant Data: You Better Get Yourself Together
Data Supply Chains: Buckling Under the Load
Management by Opinion: The Illusion of Knowledge
Our Vantage Points
Chapter 2 - Four Problems with Data Today: Breadlines, Obscurity, Fragmentation, and Brawls
Data Breadlines for the Data-Poor
Data Obscurity: The Failure of the Card Catalog
Rogue Databases and Analysts: The Data Fragmentation Problem
Data Brawls: When Miscommunication Devolves into Arguments
Chapter 3 - Business Intelligence: How We Got Here
Business Intelligence Is Born: The First Query
Databases for the Masses: Oracle Commercializes Codd’s Invention
Legacy BI: A Three-Layer Cake
Google’s Answer to Huge Data: Vanilla Boxes
600 Petabytes per Day: HiPal at Facebook
Extreme Data Collection: The New Normal
Looker: Weaving the Data Fabric
Chapter 4 - Achieving Data Enlightenment: Gathering Data in the Morning and Changing Your Business’s Operations in the Afternoon
Not Just Another Person with an Opinion
Aligning Sales Teams in Real Time
Scaling Sales Teams with Data
Determining Customer Satisfaction at Every Point in the Buyer Journey
Summary
The Rosetta Stone: Developing a Shared Data Language
The One Equation That Defines the Business
Brutal Intellectual Honesty: Speaking Data to Power
Putting Pride in Its Place: How Data Transforms Cultures
Chapter 5 - Five Steps to Creating a Data-Driven Company—From Recruiting to Regression, It All Starts with Curiosity: Changing the
It All Starts with Curiosity
Why You Should Stop Listening to Your Boss
How to Recruit Curious People
Chapter 6 - From Hacks to Harmony: The Typical Progression of Data-Driven Companies
Step 1: Ask Your Friend, the Engineer
Step 2: Bastardize an Existing Solution
Step 3: Access Raw Data
The Crux of the Problem
Bring Your Own BI: The Five Letters That Will Change the Data World
The Power of a Unified Data-Modeling Layer
The Final Step: A Data Fabric
Chapter 7 - Data Literacy and Empowerment: The Core Responsibilities of the Data Team
The Illusion of Validity: How to Avoid Data Biases
Correlation versus Causation
How Facebook and Zendesk Engender Data Literacy
Walking the Data Gemba: Training by Walking Around
Chapter 8 - Deeper Analyses: Asking the Right Questions
When Data Confounds Our Intuition: How to Handle Ambiguity
Data Is Useless Unless You Can Act On It
Defining New Opportunities by Creating New Metrics That Matter
The Fastest Growing Media Site of All Time
How to Run a Data-Backed Experiment: Step by Step
Chapter 9 - Changing the Way We Operate
Change Begins with a Story
Deliver Data with Panache: Structuring Presentations to Inspire
Chapter 10 - Putting It All Together
Acknowledgments
Appendix: Revenue Metrics
Business Revenue Metrics
Engagement Metrics
Distribution Metrics
Index
