Voicing Politics: How Language Shapes Public Opinion

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Why your political beliefs are influenced by the language you speak

Voicing Politics brings together the latest findings from psychology and political science to reveal how the linguistic peculiarities of different languages can have meaningful consequences for political attitudes and beliefs around the world. Efrén Pérez and Margit Tavits demonstrate that different languages can make mental content more or less accessible and thereby shift political opinions and preferences in predictable directions. They rigorously test this hypothesis using carefully crafted experiments and rich cross-national survey data, showing how language shapes mass opinion in domains such as gender equality, LGBTQ rights, environmental conservation, ethnic relations, and candidate evaluations.

Voicing Politics traces how these patterns emerge in polities spanning the globe, shedding essential light on how simple linguistic quirks can affect our political views. This incisive book calls on scholars of political behavior to take linguistic nuances more seriously and charts new directions for researchers across diverse fields. It explains how a stronger grasp of linguistic effects on political cognition can help us better understand how people form political attitudes and why political outcomes vary across nations and regions.

Author(s): Efrén Pérez, Margit Tavits
Series: Princeton Studies in Political Behavior, 45
Publisher: Princeton University Press
Year: 2022

Language: English
Pages: 232
City: Princeton

Cover
Contents
Acknowledgments
Introduction: Lost in Translation?
1. Explaining the Language-Opinion Connection
2. Battle of the Sexes
3. Ghosts in the Language Machine
4. Today Is Tomorrow
5. Sensing Ethnic Divisions
6. The Language Premium
Conclusion: The Voice of the People
Appendixes
Notes
References
Index