Video Basics

Drawing from Herbert Zettl's vast expertise as an Emmy award-winning producer, director, and innovator, VIDEO BASICS, 8th Edition, delivers the most authoritative, current, and technically accurate student guide to video production available. Providing thorough yet streamlined video instruction that can be covered in a single semester, the succinct text moves students from video concepts and processes to production tools and techniques, and, ultimately, the production environment (studio and field, indoors and out) and its effects. In addition, a practical, conceptual framework leads students from the idea (what to create) to the image (how to create) on video.