Towards Cleaner Entrepreneurship: Bridging Social Consciousness and Sustainability

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This book brings together research related to sustainability, green, and eco-entrepreneurship to explore what the author describes as cleaner entrepreneurship, which also links to social issues and public policy. Particularly in emerging markets, public policies have encouraged the co-creation of sustainable entrepreneurial activities.

It begins by discussing sustainable entrepreneurship in the context of the sustainable development goals (SDGs) and presents global perspectives of entrepreneurship and social consciousness. It then presents a framework describing how sustainable entrepreneurship can address issues such as poverty, access to healthcare, and gender inequality. The book closes by laying out future standpoints of green entrepreneurship and how global-local partnerships will encourage reverse innovation and collective business development projects.

Author(s): Ananya Rajagopal
Series: Palgrave Studies of Entrepreneurship and Social Challenges in Developing Economies
Publisher: Palgrave Macmillan
Year: 2023

Language: English
Pages: 186
City: Cham

Preface
Acknowledgments
Contents
About the Author
List of Figures
1 Architecting Cleaner Entrepreneurship
Introduction
Core Arguments on Cleaner Entrepreneurship
Review of Contemporary Literature and Gaps
Entrepreneurial Mindset
The Blueprint
References
2 Sustainable Entrepreneurship
Entrepreneurial Domains
Entrepreneurship in Socio-Economic Sectors
Innovation, Technology, and Social Sustainability
Knowledge-Intensive Enterprises, Public Policy, and Social Governance
Case Studies
Entrepreneurial Public Policies in India
Agribusiness Entrepreneurship in Africa
References
3 Global Perspectives
Global Entrepreneurship
Alternative Entrepreneurial Strategies
Global–Local Entrepreneurial Fusion
Case Studies
Tata Swach Water Purifier
General Electric (GE) Company and Entrepreneurship in India
References
4 Designing at the Grassroots
Entrepreneurial Innovation Process
Innovation Process
Organizational Design
Building Entrepreneurship at Grassroots
Case Studies
AMUL: The Network Firm
References
5 Entrepreneurial Growth: Circular and Sectoral Perspectives
Circular Business Modeling
Environmental Mining
Enviropreneurial Entrepreneurship
Case Studies
Green Wood Social Products
Biomass Energy Entrepreneurship
References
6 Business Modelling
Core Arguments on Entrepreneurial Business
Entrepreneurial Business Model
Venture Management
References
7 The Road Ahead
Innovation Management
New Product Management
Entrepreneurial Challenges and Innovations
NEST and SUBADI Entrepreneurship Domains
Applied Innovative Solutions
Entrepreneurial Performance
References
Index