The Routledge Handbook of Corporate Social Responsibility Communication

Cover
Half Title
Series Page
Title Page
Copyright Page
Contents
Contributors
CSR Communication Research - Praxis and Promise
The Goals of the Handbook
Structure of the Handbook
Section I: Mapping the Field of CSR Communication
Section II: Form and Content of CSR Communication
Section III: Exploring Organizational Influences on CSR Communication
Section IV: Exploring Social and Stakeholder Influences on CSR Communication
Final Thoughts
References
Section I: Mapping the Field of CSR Communication
1. CSR Communication from a Public Relations Perspective
Introduction
Definitions of CSR and CSR Communication in Public Relations
Theoretical and Methodological Framework of CSR Communication Research in Public Relations
Unique Contributions of Public Relations to CSR Communication Research
Challenges and Future Directions of CSR/CSR Communication Research in Public Relations
Discussion Questions
References
2. Organizational Communication and Corporate Social Responsibility: Critical Perspectives and Reflections on the Public Good
Introduction
Ethics and the Public Good as the Foundation of CSR
Rethinking CSR Scholarship from a Critical Perspective
The Future of CSR from a Critical Perspective
Discussion Questions
References
3. CSR Communication from a Rhetorical and Semiotic Perspective
Introduction
Rhetoric and Semiotics Defined
Roots in the Ancient Rhetoric
The New Rhetoric
Semiotics and Its Plurality
Rhetoric, Semiotics, and CSR: Strands of Research
Rhetorical Approaches: Trends and Examples
Semiotic Approaches: Trends and Examples
Future Development
Multimodality, Quantitative Approaches, and AI
Platformization and Stakeholders' Networks
Conclusion
Discussion Questions
References
4. Communicating CSR across Cultures: From Global and Local to Glocal Challenges
Definitions, Conceptualizations, Paradigms, and CSR Communication
Paradigms of CSR Communication Research
The Concept of Glocal CSR Communication
CSR Communication Research across Cultures
Culture at the National Level
Implications of National Culture for MNCs
CSR Communication of MNCs in the Context of Thailand
The Roles of CSR and CSR Communication among Practitioners in Thailand
The Roles of CSR Communication among Communication Researchers in Thailand
Successful Glocal CSR Communication: The Case of Starbucks
Implications for CSR Communication within Glocal Contexts
Discussion Questions
References
5. Articulating the Value of an Institutional Perspective in CSR Communication Research
Introduction
Connecting Business to Society
Tenets of Institutional Theory for CSR Communication Research
Rational Myths
Isomorphic Pressures
Institutional Work
Institutional Entrepreneurship
Institutional Logics
Institutional Messages
Selected CSR Communication Studies
A CSR Communication Institutional Theory Research Agenda
The Process of Institutionalization
CSR as a Case of Integrating Values and Structures
Communicatively Constituting Field Boundaries
Conclusion
Discussion Questions
References
6. Constitutive Views on CSR Communication: The Communicative Constitution of Responsible Organization, Organizing, and Organizationality
Introduction
What Is CCO?
Implications of CCO Scholarship for CSR Communication
The Communicative Constitution of the Organization
The Communicative Constitution of Organizing
The Communicative Constitution of Organizationality
Conclusion and Outlook
The Role of Tensions as a Driver for CSR Communication
The Role of Temporality in Constructing CSR Communication
The Performativity of Non-Communication/Silence
Discussion Questions
References
7. Toward a Multi-Dimensional Network Model of CSR Initiatives
Introduction
CSR as Multi-Dimensional Interorganizational Networks
Interorganizational CSR Networks
Multi-Dimensionality of Interorganizational CSR Networks
Resource Dimension
Value Dimension
Interest Dimension
Interorganizational Network Ecology and Niche
CSR Initiative Networks as a Form of Interorganizational Networks
Organizational Ecology Theory
A Multi-Dimensional Network Model of CSR Initiative Networks
Blau Space and Multi-Dimensionality
Toward a Multi-Dimensional Model of CSR Initiatives as Blau Space
Tie Formation in Blau Space
Evolution in Blau Space
Discussion and Implications
Theoretical Contributions
Methodological Implications
Practical Implications
Discussion Questions
References
8. A Conversation about Three Key yet Underexplored Tensions in Contemporary Notions of CSR Communication
Introduction
Voluntary CSR Given Priority over Regulatory CSR
Conversation 1: The Voluntary/Regulatory CSR Communication Tension
Cynthia
Mette
Cynthia
Transparency Is Good and Opacity Is Bad
Conversation 2: The Transparency - Opacity CSR Communication Tension:
Mette
Cynthia
Mette
CSR Action Is Superior to CSR Talk
Conversation 3: The Talk-Action CSR Communication Tension
Mette
Cynthia
Mette
Conclusion
Notes
References
Section II: Form and Content of CSR Communication
9. CSR Communication Message Effects
Introduction
Theoretical Approaches to Examining CSR Message Effects
Attribution Theory
Signaling Theory
Narrative Theory
Other Theories
Methodological Approaches to Studying CSR Message Effects
CSR Message Strategies
Fit
Transparency
Authenticity
Contextual Factors Influencing CSR Message Effects
Conclusion and Future Directions
Discussion Questions
Notes
References
10. Visual Strategies for CSR Communication
Introduction
Visual Strategies: Modality
Visual Strategies: Visual Framing
Human-Interest Visual Framing
Emotional Visual Framing
Dimensional Emotions
Discrete Emotions
Visual Strategies: Brand Visibility
Conclusion
Discussion Questions
References
11. CSR Communication and the Commodification of Compassion
Introduction
New World of CSR: Commodifying Compassion or Doing Well by Doing Good
Co-opting Compassion through CSR and CSR Communication Activities
CSR Communication as an Inspiring Motivator: Constructing Aspirational Actors through Motivational Framing
Hollowed-Out Effects of Commodified Compassion
Macrolevel Effects
Microlevel Effects
Concluding Remarks and a Look Ahead
Discussion Questions
References
12. CSR Communication and Social Media
Introduction
Social Media Scrutiny and Challenges to Corporate Legitimacy
Dialogic CSR Communication and Community Identification
Dialogic CSR Communication on Social Media
Community Identification through Dialogic CSR Communication
Social Media-Based Factors Impacting CSR Message Effectiveness
Social Media Liking and Sharing as CSR Endorsement
User-Generated Content in Social Media CSR Communication
Emerging Topics in Social Media CSR Communication
Corporate Social Advocacy on Social Media
Employees' Role in Social Media CSR Communication
Use of Social Media Data in CSR Communication Research and Practice
Conclusion
Discussion Questions
Acknowledgment
References
13. CSR and Crisis Communication: Exploring the Research on CSR Crisis Communication
Introduction
Echoes of Prior Reputation: CSR as a Crisis Buffer or Burden
Overview of the Prior Reputation Research
CSR and Crisis Communication Explores Buffers and Burdens
CSR as a Form of Risk
Summary
CSR and Crisis Response Strategies
CSR and Crisis Types
CSR as a Crisis Type
Crisis Communication Guidance
Conclusion and Future Research Directions
Discussion Questions
References
14. Corporate Social Advocacy
Corporate Social Advocacy
Examining the Historical Tenets of CSA
Evolving Goals and Strategies: Adding the "Social" to Corporate Advocacy
CSA and CSR: Overlap and Divergence
Corporate Relationship with the Advocated Issue
Stakeholder Alignment with Corporate Values
Increased Consumer Expectations and the Growth of CSA Research
CSA and the Role of Corporate Values
Engagement with Stakeholders
Directions for Future Research
Democratic Dialogue
The Role of Accountability
CSA Culturally and Internationally
Conclusion
Discussion Questions
References
15. A Conversation about Conceptual and Methodological Challenges in CSR Communication Research
Topic 1: Defining CSR
Topic 2: The Origin and Use of the Terms "Stakeholders" and "Publics"
Topic 3: Methodological Directions for CSR Communication Research
Notes
References
Section III: Exploring Organizational Influences on CSR Communication
16. CSR Communication in Stigmatized Industries
Introduction
Conceptual Foundation: Individual Stigma and Organizational Application
Industry Stigmatization: Terminologies, Criteria, Affected Industries, and Changes
Strategies for Overcoming Industry Stigmatization and CSR Communication
Main Research Themes: Firm and Message Congruency and Attribution of Motives
Additional Research Contexts
Future Research Directions
Discussion Questions
References
17. Toward a Relational CSR Model: CSR Communication of Global Fortune 100 during COVID-19 Pandemic
Introduction
The Conceptual Evolution of the Pyramid of CSR
COVID-19 Response Communication of Global Fortune 100: A Case Study
Insights from the Case Study Analysis: CSR Communication during COVID-19 Pandemic
Creating a Corporate Pandemic Response Discourse
Employees as the Main Beneficiary of Pandemic Response: "Protecting Our Employees"
"Supporting the Communities" We Live and Work
Redefining the Pyramid of CSR in Response to COVID-19
Toward a Relational and Communicative CSR
Future Research
Conclusion
Discussion Questions
References
18. Corporate Social Responsibility in Small- and Medium-Sized Fast-Growth Private Firms: How Is CSR Conceived, Enacted, and Communicated?
Introduction
Private Firms
The Private SME Study
Findings
Ethical Values - Honesty, Fairness, Integrity, and Transparency
Care
Respect for Employees and the Value They Bring
Collaboration
A Virtuous Cycle - Ethical Values, Trust, and Performance
Discussion and Conclusion
Discussion Questions
Acknowledgments
References
19. Overcoming the Dark Side of CSR Communication and Employee Relations
Introduction
CSR and Its Communication
CSR Communication and Employee Relations
CSR, Ethical Corporate Identity, Employee Identification, and Identity Control
CSR, Work Meaningfulness, and Work Addiction
CSR, Technologies, and Employee Ill-Being
CSR, Monophonic Corporate Voice, and Polyphonic Employee Voices
Future Research Directions
Discussion Questions
References
20. CSR Communication and Organizational Leadership: How Does CSR Communication Contribute to Responsible Organizational Leadership?
Introduction
Stakeholder Pressure for CSR and Sustainability
Linking CSR and Organizational Leadership
How Does CSR Communication Contribute to Responsible Organizational Leadership?
CSR Communication
CSR Communication, Change, and Organizational Leadership
CSR as a Tool - The CSR Purpose and Motive as a Driver of CSR Communication
CSR as a Process - Social Interaction as a Driver for CSR Communication
CSR as Social Transformation - Visions as a Driver for CSR Communication
CSR Communication as Responsible Organizational Leadership
Discussion and Concluding Remarks
Discussion Questions
References
21. Organizational History and CSR Communication
Introduction
Literature Review
Functionalistic Approaches: Corporate History as a Strategic Resource
Constructivist Approaches: Corporate Histories as Contested Narratives and Responsibilities
Strategic Tool or Responsibility? Tensions and Contradictions
Selective Remembering and Forgetting of Positive and Negative Corporate History
Control and Boundaries of Corporate History
Directions for Future Research
A Matter of Self-Defense or an Invitation to Meaningful Reconciliatory Dialogue?
Discussion
Discussion Questions
References
22. A Conversation about the Communicative Constitution of CSR and Its Implications for Business and Society
Topic 1: The Meaning of Corporate Social Responsibility
Topic 2: The Role of Communication in/on CSR
Topic 3: The Role of Actors and Material Conditions in Shaping, Limiting, Enabling, or Amplifying a Corporation's Social Responsibility
Topic 4: The Unique Contributions of Communication Scholarship about CSR
Notes
References
Section IV: Exploring Social and Stakeholder Influences on CSR Communication
23. CSR Communication and Legitimacy Creation
Legitimacy: Conceptualization and Application
Legitimacy Creation and CSR Partnerships
Corporate-Nonprofit Partnerships
Corporate-Corporate Partnerships
Sport Partnerships
Measuring Legitimacy: A Path Forward
Method
Results
Discussion
Future Directions for CSR Legitimacy Research
Discussion Questions
Notes
References
24. Understanding CSR Partnership Communication from a Portfolio Approach
Introduction
Understanding CSR Partnerships from a Communication Perspective
A Portfolio Approach
CSR Partnership Portfolio Configurations
Size
Diversity
Relationship
Research Gaps and Future Directions
Discussion Questions
References
25. The Collaboration Communication Conundrum: NGOs as CSR Actors, Beneficiaries, and Adversaries
Introduction
NGOs as CSR Actors
NGOs as CSR Beneficiaries
NGOs as CSR Adversaries
Tensions Regarding Global vs. Local CSR
Distrust About Genuine Motives and Capacity
Strategy to Navigate Competing Demands in NGO-Business Partnerships
Precollaboration
During collaboration
Future Research Directions
Discussion Questions
References
26. CSR in the Community: Implications for Communication, Development, and Engagement
Introduction
Corporations in the Community
Factors Confounding CSR in Communities
Parameters of "Community"
Socioeconomic and Political Volatility
PSE Status as Double-Edged Sword
Engaging a Divided Community: The Paradox of Participation and Power
Engagement Via Cautious Communication
Implications and Future Research
Conclusion
Discussion Questions
Notes
References
27. Contesting the Meaning and Boundaries of "Safety" as CSR in the Mining Industry
Introduction
Stakeholder Theory
The Boundaries of Corporate Social Responsibility
Mesabi Iron Range and Iron Company Case Study
"Not Your Grandpa's Mine"
"It's Mining"
Socialization as Safety
The Safe Production Paradox
COVID as Safety
Future Research
Conclusion
Discussion Questions
References
28. Controversial Corporate Social Responsibility: The Challenge Ahead?
Introduction
CSR in 2021
CSR, ESG, and Purpose
Climate Crisis
Natural Resources
Environmental Action Is Needed
CSR Communication Ideology Versus Reality
First Step Forward: Stakeholder Engagement
Discussion Questions
Notes
References
29. A Conversation About the Future of CSR Communication Research
Topic: What is the Future of CSR Communication Research?
Notes
References
Index