The Fashion Designer Survival Guide, Revised and Expanded Edition: Start and Run Your Own Fashion Business, foreword by Diane Von Furstenberg.
Kaplan Publishing; Exp Rev edition, 2008.The Fashion Designer Survival Guide provides the necessary tools to get a fashion line or label up and moving on the right track, including:
How to create a viable business plan.
Figuring out how much money you need, where and how to get it, and how to make it last, including the latest on private equity.
The best sources for fabric and materials.
Navigating the pitfalls of production both at home and abroad.
Marketing, branding, and getting the product into the stores and into the customer’s closets.
Romancing the press, dressing celebrities, and creative publicity techniques.
Producing a runway show that will get results.Качество: конвертация из .epub
