The Digital Transformation of Georgia: Economics, Management, and Policy

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This edited volume discusses the path towards the digital transformation of Georgia from two major viewpoints: First, an economic perspective that includes contributions around economic integration and orientation towards the EU, and an analysis of its implications for a small country like Georgia. Second, various aspects of digital transformation initiatives will be studied from an enterprise and a managerial perspective. In this part, innovative management methodologies are conceptualized such as agile change management and the enterprise transformation cycle to facilitate the shift from the manufacturing and agriculture industry towards an increasing digitalization of companies. 

These concepts serve as fundamental cornerstones to enable the development of a digital transformation roadmap including the analysis of the potential of establishing a digital hub in Georgia and the Caucasus area. Based on a survey of national and international managers, important HR key performance indicators referring to mobility and digitalization of the workplace are discussed. The impact of pandemic (post-Covid) scenarios for future organizational development as well as large-scale labor migration from East to West is also in focus.

The authors present implications for policymakers and business owners as well as top-level executives resulting in a set of recommendations for future actions.

Author(s): Martin Kupiek, Rupert A. Brandmeier
Series: Progress in IS
Publisher: Springer
Year: 2023

Language: English
Pages: 207
City: Cham

Preface
The Relevance of the Digital Transformation for the Societal and Economic Development of Georgia
Background and Structure of the Book
Contents
Part I: Digital Transformation and the Economic Perspective
Digital Work Platforms in the Modern Labor Market
1 Introduction
2 The Essence, Types, and Models of Digital Work Platforms
3 Dissemination of Digital Work Platforms
4 Benefits and Challenges of Participants on Digital Work Platforms
5 Unemployment, Employment, and Digital Work Platforms in Georgia
6 Conclusions and Recommendations
References
The Role of Foreign Direct Investment (FDI) on Georgian Economy
1 Introduction
2 Opportunities for Attracting Foreign Direct Investment in Georgia
3 Factors Hindering Attraction of FDI
4 Impact of Foreign Direct Investment on the Economy of the Recipient Country
5 Research Methodology
6 Conclusion
7 Recommendations
References
How to Attract Start-Ups to Boost National Economies: A German-Georgian Comparison and Case Study
1 Introduction
2 The Notion of a Start-Up and Its Main Characteristics
3 Role of Start-Ups for Economic Prosperity
3.1 Five Key Reasons Why Start-Ups Are Important for the National Economies
4 Why Germany Provides an Ideal Setting for Start-Ups
4.1 What Allows Start-Ups to Be Successful in Germany?
4.1.1 The Establishment of Digital Hubs
4.1.2 Collaboration amongst Various Hubs
4.1.3 Access to Industry Leaders
4.1.4 Leading in Deep Tech Solutions
4.1.5 Access to Funding
4.1.6 Challenges within Germany´s Start-Up Environment
5 The German Start-Ups in Numbers
5.1 Berlin Remains the Start-Up Capital: But Growth Is Everywhere
6 Case Study CleenR
6.1 Founding of CleenR
6.2 Smart Litter Management
6.3 The Smart Waste Technology
6.4 Learning Content and First Results of the Pilot Projects
6.5 Transparency as a Prerequisite for Efficiency and Implementation of the Polluter Pays Principle
6.6 Outlook and Dissemination
7 Environment for Start-Ups in Georgia
8 The View from the Outside: How Do German Investor See the Georgian Start-up Cosmos
9 Conclusions and Outlook
References
KIUINNOVATE: A Flagship Initiative for an Entrepreneurial and Engaged University in Georgia
1 Education as an Important Driver for Georgia´s Development
2 Education in Georgia and the Changing Role of Universities
3 KIUInnovate: A Flagship Initiative for an Entrepreneurial and Engaged University in Georgia
4 KIUInnovate: Outcomes and Impact on the Region
5 Future Outlook
References
Part II: Digital Transformation and the Enterprise Perspective
The Enterprise Transformation Cycle: A Model for Digital Transformation
1 Digital Transformation
2 The Enterprise Transformation Cycle
2.1 What Is Transformed?
2.1.1 Strategy
2.1.2 Processes
2.1.3 Organization
2.1.4 People
2.1.5 Systems and Tools
2.1.6 Governance
2.2 How Does the Transformation Work?
2.2.1 Envision
2.2.2 Engage
2.2.3 Transform
2.2.4 Optimize
3 Conclusion
References
Agile Project Management Methodology: Exploring Factors Which Foster Successful Introduction and Institutionalization of the F...
1 Introduction
2 Literature Review
3 Key Agile Concepts
4 Research Methodology
5 Research Findings and Analysis
6 Conclusion
References
Revisiting Organizational Change Management (OCM): A Context-Sensitive and Dynamic Approach of Change
1 The Relevance of Organizational Change Management (OCM): Challenging Linear Thinking
2 The New Approach: Toward a Context-Sensitive and Dynamic Way of Managing Change
2.1 The Interdependencies of Organizational Culture and Change
2.2 Considering Employee Emotion-Based Responses to Change
2.3 Utilizing Digital Technology to Enhance Change Processes
2.4 Change Communications
3 Concluding Remarks
References
Recommendations for Leaders of Virtual Teams to Build Trust
1 Virtual Teams: Definition and Methodology
2 Leadership and Trust: Definition and Concepts
2.1 Leadership
2.1.1 Definition of Leadership
2.1.2 Modern Approaches to Leadership
2.2 Trust
2.2.1 Luhmann´s Concept of Trust
Personal Trust
System Trust
Building Trust
3 Approaches to Building Trust
3.1 Process Design
3.2 Self-Leadership
3.3 Team Development
3.4 Further Measures for Building Trust
3.4.1 Selection of Leadership Style and Development of Competencies
3.4.2 Team Structure
4 Research Method and Survey Results
4.1 Research Method
4.2 Results of the Survey
References
Remote Work: The Great Equalizer of the Twenty-First Century? Stress and Employee Motivation in High- and Low-Cost Countries: ...
1 Home Office and Remote Work
2 Employee Survey at iGaming.com Group GmbH
3 Selection of COPSOQ for the Survey
4 Data Base and Grouping of Personnel for the Survey
5 Survey Results
5.1 Measuring Demands
5.2 Measuring `Influence and Possibilities for Development´
5.3 Social Relations and Remote Work
5.4 Challenges of Remote Work
5.5 Survey Summary and Conclusions
5.6 Salary Levels and Economic Environments for Remote Work in Different Countries
6 Conclusions and Outlook
References
Digitalization as a Driver for Successful Talent Acquisition and Employee Retention
1 Introduction
2 History of Remote Work
3 Pros and Cons of Remote Work
4 Candidates´ Expectation
5 Digitalization as a Driver for Talent Acquisition and Employee Retention
6 KIU Research Study
References
Cultural Work and Cultural Management in the Digital Post-Pandemic Change of Time: Opportunities, Risks, and Challenges in the...
1 Introduction
2 A Look into the Past: Culture and Theater in Antiquity
3 Can Virtual Reality (VR), Augmented Reality (AR), or Mixed Reality (MR) Replace or Adequately Substitute Life Theater Experi...
4 Plea for the Unfiltered: Physical Real-Theater and Sound Experience
5 The Five Pillars of Digitalization Applied to Cultural Management
5.1 Big Data
5.2 Artificial Intelligence
5.3 Machine Learning
5.4 Collective Intelligence
5.5 Blockchain Technology
6 The Digital Transformation of Marketing and Sponsoring in the Cultural Sector on the Basis of Innovative Blockchain Technolo...
7 Fears and Concerns in Dealing with Digitalization
8 Conclusion
References
Part III: Conclusion and Implications for Policy Makers
The Potential of the Digital Economy for Economic Development: The Case of Georgia
1 Introduction
2 What Is Important for the Digital Economy?
2.1 Infrastructure
2.2 Human Capital
2.3 Institutional Environment
3 The Role of Governments
3.1 Business Environment
3.2 Shaping the Industry
4 The Situation in Georgia
4.1 Advantages
4.2 Challenges
5 Conclusion
Appendix
References