This book analyses from a management perspective how the aviation industry can achieve a sustainability transformation in order to reach the Paris climate targets for 2050 and provides various strategic and operational recommendations in this regard. It examines various elements of the aviation system exhaustively, including technologies, consumers, airlines, airports and policies, from both short- and long-term standpoints. Specific questions and contradictions, as well as concrete options for taking action, are presented. It also includes numerous practical case studies, which will help practitioners transfer the concepts into their everyday work.
The book is aimed at a broad, professional audience consisting of managers, politicians and regulators, but also at advanced students engaged in academic and professional education.
Author(s): Judith L. Walls, Andreas Wittmer
Series: Management for Professionals
Publisher: Springer
Year: 2022
Language: English
Pages: 221
City: Cham
Foreword
Preface
Preface
Project Leaders
Student Contributors
Acknowledgements
About this Book
Contents
About the Editors
List of Abbreviations
List of Figures
List of Tables
Sustainable Aviation: An Introduction
1 Introduction
2 Global Aviation: An Overview
2.1 Development and Status Quo
2.2 The Aviation System and Its Stakeholders
3 Climate Change and Environmental Sustainability
3.1 Definitions and Causes
3.1.1 Climate Change
3.1.2 Sustainability
3.2 Consequences and Time Horizon
4 Aviation and Climate Change
4.1 Aviation´s Emission Sources
4.2 Aviation´s Contribution to Climate Change
4.3 Impact of Climate Change on Aviation
5 Impact of COVID-19 on Sustainable Aviation
6 Towards Sustainable Aviation
References
Technology Assessment for Sustainable Aviation
1 Overview of Current and Future Propulsion Technologies for Sustainable Aviation
1.1 Aircraft Propulsion Technologies
1.1.1 Conventional Internal Combustion Engines
1.1.2 All Electric Propulsion Systems
1.1.3 Hybrid Propulsion Systems
1.2 Sustainable Aviation Fuels
1.2.1 Biofuels
1.2.2 Synthetic Fuels
1.3 New Aircraft Technologies and Alternative Energy Repository
1.3.1 Electricity and Battery
Wright Electric and easyJet Case
1.3.2 Hydrogen for Combustion
1.3.3 Hydrogen for Fuel Cell
Airbus Case
1.4 Alternative Aircraft Concepts: Blended-Wing Body Aircraft
2 Technology Evaluation
2.1 Sustainability Evaluation
2.2 Economic Evaluation
2.3 Acceptance and Safety Evaluation
2.4 Time to Market and Future Development
2.5 Summary of Evaluation
3 Supportive Technologies for Sustainable Aviation
3.1 Fuel and Energy Efficiency
3.1.1 Air Navigation Service Provider Optimization Potentials
3.2 Ground Services
3.2.1 Electrification and Automation of Ground Handling
3.2.2 Engines-Off Taxiing
4 Conclusion
4.1 Conclusions and Outlook on Technology Development
4.2 Implications and Recommendations to Achieve Sustainability in Aviation
References
Perceptions of Flight Shame and Consumer Segments in Switzerland
1 Status Quo of Air Travel in Switzerland
1.1 Air Travel Statistics
1.2 Conflicting Attitudes
1.3 Behavioral Consequences
1.4 Chapter Structure
2 Ecological Awareness of Consumers and Their Perception of Flight Shame
2.1 What Is Flight Shame?
2.2 Perception of Flight Shame
2.3 Reasonings of Flight Shame Perceptions
2.4 Perceptions and Behavior
3 Consumer Segments and Characteristics
3.1 Segmentation of Consumers in Air Travel
3.2 Profiling Consumer Segments
3.2.1 The Non-Eco-Friendly
3.2.2 The Attitude-Behavior Inconsistent
3.2.3 The Moderate Eco-Friendly
3.2.4 The Eco-Friendly
3.2.5 Overview of Swiss Consumer Clusters
3.3 Behavioral Outlook of Segments
3.3.1 The Non-Eco-Friendly
3.3.2 The Attitude-Behavior Inconsistent
3.3.3 The Moderate Eco-Friendly
3.3.4 The Eco-Friendly
4 Decision Criteria for Modes of Transport
4.1 Critical Factors for Travel Mode Choices
4.2 Influence of Knowledge on Travel Mode Choices
General Evaluability Theory
5 Consumer Expectations Toward Sustainability
5.1 Changes in Consumer Behavior
5.2 Market and Policy Mechanisms
6 Managerial Implications
7 Conclusion
References
Intermezzo: Considerations on the Interdependence of Technology, Consumer Behaviour Change and Policy Interventions to Achieve...
1 Scenarios: General Outlook on Aviation GHG Emissions and Demand Until 2050
1.1 Technology-Driven Scenarios
1.2 About Policies and Demand
1.3 Policy-Driven Scenarios
1.4 The Link Between Scenarios and Policies
2 A Sustainable Industry Transformation Results from a Combination of Innovation and Behaviour Change
2.1 Policy Options for an Accelerated Transition Towards a Sustainable Aviation Industry
2.2 Aviation Industry Should React Proactively and Prepare for Industry Transformation
3 Conclusion: Sustainability Requires Technology Paired with Lower Demand Growth, Proactive Airlines and a Reliable Policy Fra...
References
Introducing Sustainable Aviation Strategies
1 Corporate Sustainability Strategy in the Airline Industry
1.1 A Short Overview of Corporate Strategic Management
2 Corporate Sustainability Strategy
3 Corporate Climate Change Strategy
3.1 Climate Mitigation Strategies
3.2 Implications of Climate Change Mitigation Strategies for the Aviation Industry
4 Sustainability Strategies for Managing Consumers (and Consumer Demand)
5 Leading the Change Towards Sustainable Aviation: The Role of (Top) Managers
5.1 What Drives Leaders to Engage in Sustainability?
5.2 What Types Leaders Drive Positive Change for Sustainability?
5.3 How Can Leaders Frame Sustainability to Encourage the Entire Company to Change?
6 Conclusion
References
Airline Perspective
1 The Business Case for Sustainability in Airlines
1.1 Creating Value from Sustainability
1.2 Current Climate Change Approaches by Airlines
2 Long-Term Strategic Sustainability in the Airline Industry
2.1 Insights from COVID-19 on Long-Term Aviation Development
2.2 Developing Long-Term Sustainability Strategies
2.2.1 Backcasting for Sustainability
2.2.2 Efficiency, Consistency, and Sufficiency for Sustainability
3 Case Study: Future Sustainability Strategy for SWISS
3.1 Opportunities and Threats for SWISS in Three Sustainability Strategies
3.2 Designing a Visionary Sustainability Strategy for SWISS
3.2.1 SWISS Scenario 1: Consistency Strategy-Replacing Fossil Fuels
3.2.2 SWISS Scenario 2: Sufficiency Strategy-Multimodal Mobility
4 Short-Term Sustainability Strategic Options for Airline
4.1 Avoiding Emission Strategies
4.2 Reducing Emission Strategies
4.3 Replacing/Switching Emission Strategies
4.4 Offsetting Emission Strategies
4.5 Developing a Climate Change Culture to Build Future Competencies
5 Conclusion
References
Controlling, Guiding and Assisting: The Role of Airports in the Transition Towards Environmentally Sustainable Aviation
1 Introduction
2 Environmental Sustainability
3 Strategies to Reduce Airports´ Direct Environmental Impact
4 Strategies to Reduce Airports´ Indirect Environmental Impact
4.1 Controlling
4.2 Guiding
4.3 Assisting
5 Managerial Implications
6 Conclusion
References
The Role of Public Policy
1 Introduction
2 International Policies Concerning Climate Change
3 Aviation Policy
3.1 International and Supranational Air Transport Organisations
3.2 The Chicago Convention and Air Service Agreements
3.3 The Single European Sky Reform
4 Some General Challenges Concerning Policies for Sustainable Aviation
5 A Policy Framework for Sustainable Aviation
5.1 Triggers for Change and Sustainable Aviation
5.2 Considerations for Political Action
5.3 Short-Term Policy Measures to Reduce GHG Emissions
5.4 Considerations for Elaboration of Measures
5.5 Currently Unwanted or Unrealistic Policy Measures
6 Conclusion
References
Towards Sustainable Aviation: Implications for Practice
1 Sustainable Aviation: Key Takeaways
1.1 Drive the Change: Seize Strategic Opportunities
1.2 Act Now: Immediate Measures and Long-Term Visions
1.3 Coordinate the Mitigations: Systemic Interdependencies and Prisoners Dilemma
1.4 Be a Lighthouse Industry: Technological Leadership Beyond Industry Borders
2 Recommendations and Guidance for Actors in the Aviation System
2.1 Technology
2.2 Consumers
2.3 Policymakers
2.4 Airports
2.5 Airlines
3 Outlook
Reference
Closing Statement
