When you depend on users to perform specific actions — like buying tickets, playing a game, or riding public transit — well-placed words are most effective. But how do you choose the right words? And how do you know if they work? With this practical book, you’ll learn how to write strategically for UX, using tools to build foundational pieces for UI text and UX voice strategy.
UX content strategist Torrey Podmajersky provides strategies for converting, engaging, supporting, and re-attracting users. You’ll use frameworks and patterns for content, methods to measure the content’s effectiveness, and processes to create the collaboration necessary for success. You’ll also structure your voice throughout so that the brand is easily recognizable to its audience.
• Learn how UX content works with the software development lifecycle
• Use a framework to align the UX content with product principles
• Explore content-first design to root UX text in conversation
• Learn how UX text patterns work with different voices
• Produce text that’s purposeful, concise, conversational, and clear
Author(s): Torrey Podmajersky
Edition: 1
Publisher: O'Reilly Media
Year: 2019
Language: English
Commentary: True PDF
Pages: 194
City: Sebastopol, CA
Tags: User Experience; Communication; Strategy; Writing
[ Contents ]
[ Preface ]
1: Why: Meet the Goals of People and the Organization
Align the Goals of the People and the Organization
Choose Content to Meet the Goals
Identify Purposes, Opportunities, and Constraints
Imagine and Test Solutions
Summary: Words Make Experiences Work
2: Voice: They Recognize You
Three Example Experiences
Creating a Voice Chart
Using the Voice Chart as a Decision-Making and Iteration Tool
Summary: Lift Every Voice
3: Conversation for Content-First Design
Face-to-Face, Full-Body Design
Transforming the Conversation into an Experience
Summary: Now You’re Having the Right Conversation
4: Apply UX Text Patterns
Titles
Buttons, Links, and Other Commands
Descriptions
Empty States
Labels
Controls
Text Input Fields
Transitional Text
Confirmation Messages
Notifications
Errors
Summary: Use Patterns as a Place to Start
5: Edit, Because They Didn’t Go There to Read
Editing in Four Phases
Purposeful
Concise
Conversational
Clear
Summary: Use UX Text to Help People Move Forward
6: Measuring UX Content Effectiveness
Direct Measurement of UX Content
Researching UX Content
UX Content Heuristics
Summary: If You Like It, Put a Value on It
7: Tools of the UX Writing Trade
Write for the Context
Managing Content Review
Publishing the Text
Tracking the Content Work to Be Done
Summary: The Tools Are a Means to an End
8: A 30/60/90-Day Plan
The First 30 Days, AKA Phase 1: What and Who
30–60 Days, AKA Phase 2: Fires and Foundations
60–90 Days, AKA Phase 3: Rapid Growth
Summary: To Fix the Words, Build Strong Foundations
9: What to Do First
Decide What Is Urgent and What Is Important
Ground the Content in Empathy
Introducing UX Content to the Team
Summary: Use UX Content to Meet Your Goals
[ Index ]
About the Author
