Investing in the stock market is challenging, as the market dynamics are unpredictable. Analysts, brokers and retails investors realize to their dismay that investments do well, but investors don t do well . What could be the reasons behind this? What goes on in an investor s mind? What makes a stock market bubble? How does it burst? How does one find the right strategy of investing?Intrigued by these pertinent questions, Parag Parikh, a seasoned broker and expert, took up this daunting task of understanding and demystifying investing in the stock market. Stocks to Riches is a distillate of his experience. It simplifies investing in stocks and provides key perspectives for a lay investor venturing into the market. At the end of the day, Stocks to Riches helps the retail investor make money by following the time-tested and proven guidelines provided in the book. A must read for brokers, analysts and retail investors.
Author(s): Parag Parikh
Publisher: Tata McGraw-Hill Education
Year: 2005
Language: English
Pages: 128
Cover......Page 1
TITLE......Page 2
CONTENTS......Page 12
1 INVESTING......Page 17
2 INVESTMENT STRATEGY: INVESTMENT AND SPECULATION......Page 26
3 THREE WAYS OF INVESTING......Page 35
4 INTRODUCTION TO BEHAVIOURAL FINANCE......Page 40
5 LOSS AVERSION AND SUNK COST FALLACY......Page 48
6 DECISION PARALYSIS AND THE ENDOWMENT EFFECT......Page 61
7 MENTAL ACCOUNTING......Page 75
8 MENTAL HEURISTICS......Page 84
9 MUTUAL FUNDS: AN IDEA WHOSE TIME HAS GOE......Page 98
10 THE STOCK MARKET BUBBLE......Page 105
11 WHY MUST ONE INVEST......Page 117
INDEX......Page 127
