3rd edition. — Thomson South-Western, 2008. — 407 p. — ISBN-10: 0-538-44514-9.sports and entertainment marketing. 3E incorporates feedback from instructors across the country and has expanded by three chapters. The popular sports and entertainment topics continue to be the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process.what Is Sports and Entertainment Marketing?
Marketing Basics.
Sports Marketing.
Entertainment Marketing.
Sports and Entertainment Means Business.
Sports and Entertainment Economics.
Risk Management.
Business Ethics.
Financial Analysis.
The Wide World of Sports and Entertainment.
Industry Segments.
Special Marketing Tools.
Destinations: Travel and Tourism.
Worldwide Sports and Entertainment Events.
Hit a Home Run with Customers.
The Marketing Concept.
Discover What People Want.
Target Markets.
Customer Service.
Marketing-Information Management.
The Need for Speedy Information.
The Marketing Research Process.
Managing the Information.
The Marketing Game Plan.
The Game Plan.
Entertainment and Sports Strategies.
Mapping the Plan.
