Small Business Management: Launching & Growing Entrepreneurial Ventures

Cover
Brief Contents
Contents
Preface
About the Authors
Part 1: Entrepreneurship: A World of Opportunity
Chapter 1: The Entrepreneurial Life
Spotlight on Small Business: Energy Solutions of Texas
1-1 Small Size, Big Significance
1-2 Small Business and Entrepreneurship
1-3 Can a Small Company Really Compete with Big Companies?
1-4 Motivations for Owning a Business
1-5 What Do You Want Your Legacy to Be?
Ready to Begin?
Chapter 2: Integrity, Ethics, and Social Entrepreneurship
Spotlight on Small Business: Bambino's Frozen Baby Food
2-1 What Is Integrity?
2-2 Integrity and the Interests of Major Stakeholders
2-3 The Challenges and Benefits of Acting with Integrity
2-4 Building a Business with Integrity
2-5 Social Entrepreneurship: A Continuing Trend
Part 2: Starting from Scratch or Joining an Existing Business
Chapter 3: Starting a Small Business
Spotlight on Small Business: HARA Clean Beauty
3-1 Developing Start-Up Ideas
3-2 Using Innovative Thinking to Identify Business Ideas
3-3 Using Internal and External Analyses to Assess New Business Ideas
3-4 Selecting Strategies That Capture Opportunities
3-5 Screening New Business Ideas
3-6 Is Your Start-Up Idea Feasible?
Chapter 4: Franchises and Independent Contracting in the Gig and Sharing Economies
Spotlight on Small Business: Duck Donuts
4-1 What Is a Franchise?
4-2 The Pros and Cons of Franchising
4-3 Evaluating Franchise Opportunities
4-4 Independent Contracting in the Gig and Sharing Economies
Chapter 5: The Family Business and Buyouts
Spotlight on Small Business: Dietz & Watson
5-1 What Is a Family Business?
5-2 Family Roles and Relationships
5-3 Good Governance in the Family Business
5-4 Management and Ownership Succession
5-5 Buying an Existing Business
Part 3: Developing the New Venture Business Plan
Chapter 6: Visualizing Your Dream: The Business Model and the Business Plan
Spotlight on Small Business: Maternova
6-1 The Business Model and the Entrepreneur
6-2 Think Lean Start-up
6-3 The Purpose and Form of a Business Plan
6-4 Preparing a Business Plan: Content, Format, and Quality
6-5 Writing a Business Plan
6-6 Pitching to Investors
Chapter 7: The Marketing Plan
Spotlight on Small Business: Barry Moltz
7-1 What Is Small Business Marketing?
7-2 The Formal Marketing Plan
7-3 Understanding Potential Target Markets
7-4 Finding Customers
7-5 Estimating Market Potential
Chapter 8: The Organizational Plan: Teams, Legal Structures, Alliances, and Directors
Spotlight on Small Business: Bubbakoo's Burritos
8-1 Building a Management Team
8-2 Common Legal Forms of Organization
8-3 Considerations in Choosing an Organizational Form
8-4 Specialized Legal Forms of Organization
8-5 Forming Strategic Alliances
8-6 Making the Most of a Board of Directors
Chapter 9: The Location Plan
Spotlight on Small Business: On Location Tours
9-1 Locating the Start-up in a Traditional Physical Facility
9-2 Designing and Equipping the Physical Facility
9-3 Locating the Start-up in the Entrepreneur's Home
9-4 E-Commerce: Locating a Start-up Online
Chapter 10: Understanding a Firm's Financial Statements
Spotlight on Small Business: G&P Properties
The Lemonade Kids
10-1 The Income Statement
10-2 The Balance Sheet
10-3 The Statement of Cash Flows
10-4 Evaluating a Firm's Financial Position
Chapter 11: Forecasting Financial Requirements
Spotlight on Small Business: The Big Smoke
11-1 The Purpose of Financial Forecasting
11-2 Forecasting Profitability
11-3 Forecasting Asset and Financing Requirements
11-4 Forecasting Cash Flows
11-5 Use Good Judgment When Forecasting
Chapter 12: Financing the Small Business
Spotlight on Small Business: Ready, Set, Food!
12-1 Firm Characteristics and Sources of Financing
12-2 Choosing between Debt and Equity Financing
12-3 Sources of Small Business Financing: The Starting Point
12-4 Bank Financing
12-5 Business Suppliers and Asset-Based Lenders
12-6 Private Equity Investors
12-7 Crowdfunding
12-8 Government Loan Programs
12-9 Additional Sources of Financing
Chapter 13: Planning for the Harvest
Spotlight on Small Business: Will There Still Be Life after Selling Your Business?
13-1 The Importance of the Harvest
13-2 Methods of Harvesting a Business
13-3 Firm Valuation and Payment Methods
13-4 Developing an Effective Harvest Plan
Part 4: Focusing on the Customer: Marketing Growth Strategies
Chapter 14: Building Customer Relationships
Spotlight on Small Business: Jimyz Automotive
14-1 What Is Customer Relationship Management?
14-2 Outstanding Customer Relationships through Extraordinary Service
14-3 Using Technology to Support Customer Relationship Management
14-4 Customers as Decision Makers
14-5 Understanding Psychological Influences on Customer Behavior
14-6 Understanding Sociological Influences on Customer Behavior
Chapter 15: Product Development and Supply Chain Management
Spotlight on Small Business: Chillhouse
15-1 To Grow or Not to Grow
15-2 Innovation: A Path to Growth
15-3 The Product Life Cycle and New Product Development
15-4 Building the Total Product
15-5 Product Strategy
15-6 The Legal Environment
15-7 Supply Chain Management
Chapter 16: Pricing and Credit Decisions
Spotlight on Small Business: The Barefoot Spirit
16-1 Setting a Price
16-2 Applying a Pricing System
16-3 Selecting a Pricing Strategy
16-4 Offering Credit
16-5 Managing the Credit Process
Chapter 17: Promotional Planning
Spotlight on Small Business: The Dyrt
17-1 Promotion Is Communication
17-2 Determining the Promotional Budget
17-3 Promotion Using Websites and Social Media
17-4 Personal Selling in the Small Firm
17-5 Advertising Practices
17-6 Sales Promotion
Chapter 18: Global Opportunities for Small Businesses
Spotlight on Small Business: CrateBind
18-1 Small Businesses as Global Enterprises
18-2 The Primary Forces Driving Global Businesses
18-3 Strategy Options for Global Firms
18-4 Challenges to Global Businesses
18-5 Assistance for Global Enterprises
Part 5: Managing Growth in the Small Business
Chapter 19: Professional Management and the Small Business
Spotlight on Small Business: Learning to Lead at ASRV Sportswear
19-1 Small Business Leadership
19-2 The Small Firm Management Process
19-3 Managerial Responsibilities of Entrepreneurs
19-4 Personal Time Management
19-5 Outside Management Assistance
Chapter 20: Managing Human Resources
Spotlight on Small Business: Kitu Life, Inc.
20-1 Recruiting Personnel
20-2 Evaluating Prospects and Selecting Employees
20-3 Training and Developing Employees
20-4 Compensation and Incentives for Employees
20-5 Special Issues in Human Resource Management
Chapter 21: Managing Small Business Operations
Spotlight on Small Business: Roscoe Village Bikes
21-1 Competing with Operations
21-2 The Operations Process
21-3 Inventory Management and Operations
21-4 Quality and Operations Management
21-5 Purchasing Policies and Practices
21-6 Lean Production and Synchronous Management
Chapter 22: Managing the Firm's Assets
Spotlight on Small Business: Nathan Perry, Founder, Cutting Edge Elite, Inc.
22-1 The Working Capital Cycle
22-2 Managing Cash Flows
22-3 Managing Accounts Receivable
22-4 Managing Inventory
22-5 Managing Accounts Payable
22-6 Cash Conversion Period Revisited
22-7 Capital Budgeting Techniques
22-8 Capital Budgeting Practices in Small Firms
Chapter 23: Managing Risk
Spotlight on Small Business: Collin Street Bakery
23-1 What Is Business Risk?
23-2 Basic Types of Pure Risk
23-3 Risk Management
23-4 Basic Principles of a Sound Insurance Program
23-5 Common Types of Business Insurance
Cases/Video Cases
Index