Scientific Advertising

This document was uploaded by one of our users. The uploader already confirmed that they had the permission to publish it. If you are author/publisher or own the copyright of this documents, please report to us by using this DMCA report form.

Simply click on the Download Book button.

Yes, Book downloads on Ebookily are 100% Free.

Sometimes the book is free on Amazon As well, so go ahead and hit "Search on Amazon"

Author(s): Claude C. Hopkins
Publisher: www.snowballpublishing.com
Year: 2010

Language: English
Pages: 0

Chapter 1
How Advertising Laws Are Established

Chapter 2
Just Salesmanship

Chapter 3
Offer Service

Chapter 4
Mail Order Advertising ยท What It Teaches

Chapter 5
Headlines

Chapter 6
Psychology

Chapter 7
Being Specific

Chapter 8
Tell Your Full Story

Chapter 9
Art In Advertising

Chapter 10
Things Too Costly

Chapter 11
Information

Chapter 12
Strategy

Chapter 13
Use Of Samples

Chapter 14
Getting Distribution

Chapter 15
Test Campaigns

Chapter 16
Leaning On Dealers

Chapter 17
Individuality

Chapter 18
Negative Advertising

Chapter 19
Letter Writing

Chapter 20
A Name That Helps

Chapter 21
Good Business