Product and Service Design Innovation

Preface
Acknowledgements
Contents
Acronyms
1 Strategic Product and Service Planning
1.1 The Concept of Innovation
1.1.1 Introduction
1.1.2 Innovation Space and Design Space
1.1.3 Perception of Needs and Innovation
1.1.4 Success Rate of Innovation Projects
1.2 Strategic Product and Service Planning
1.2.1 Strategy Definition
1.2.2 Analysis and Choice of Strategy
1.2.3 Competitive Advantage
1.2.4 Strategic Product and Service Planning
1.2.5 Planning Phase
1.3 Summary
1.4 Additional Reading
1.5 Assignments
References
2 Linear Models of Product Development
2.1 Creative Products and Services as a System
2.2 Structured Models for Developing New Products and Services
2.2.1 Introduction
2.2.2 Evolution of Development Models
2.2.3 Precursor Models
2.2.4 Structured Models Applied to Product Development
2.3 Modelling the Customer Experience Requirements
2.3.1 Introduction
2.3.2 Instruments to Identify Needs and Problems
2.3.3 Organising the Needs or Problems
2.3.4 Translating the Needs into Product or Service Specifications
2.3.5 Black Box Engineering
2.4 Summary
2.5 Additional Reading
2.6 Assignment
References
3 Product Concept and System Architecture Generation
3.1 Introduction
3.2 Concept Generation and Selection
3.2.1 Functional Analysis
3.2.2 Exploring Concepts and Finding Technical Solutions
3.2.3 Concept Assessment Using Screening Matrices
3.3 Product-System Architecture
3.3.1 Introduction
3.3.2 Structured Methodologies of Architecture Definition
3.3.3 Modular Product-Platform Development
3.3.4 Communality and Differentiation
3.3.5 Modularity and Product Architecture
3.4 Summary
3.5 Further Reading
3.6 Assignments
References
4 Service and Product-Service Systems Design
4.1 Introduction
4.2 Service Development Model
4.3 Service Development Process
4.3.1 Planning Phase. Mission Statement
4.3.2 Understanding and Modelling the Customer Experience
4.3.3 System Design
4.4 Service Prototyping
4.5 Product-Service Systems
4.6 Design Thinking an Lean Thinking Approaches in Service Design
4.6.1 Introduction
4.6.2 Design Thinking Approach
4.6.3 Lean Thinking in Product and Service Development
4.7 Summary
4.8 Further Reading
4.9 Assignments
References
5 Responsiveness of the Development Process to Uncertainty and Complexity
5.1 Introduction
5.2 Responsiveness of Development Processes
5.2.1 Introduction
5.2.2 Concept of Flexibility/Responsiveness
5.2.3 Experimentation and Learning
5.2.4 Experimentation Strategies
5.2.5 Flexibility and Decision-Making
5.2.6 Design and Adoption of Technologies and Management Processes that are Intrinsically Flexible
5.2.7 Exploring Product Architecture Design
5.3 Managing Uncertainty and Complexity
5.3.1 Definition of Uncertainty
5.3.2 Managing Foreseeable Uncertainty or Risk
5.3.3 Managing Unforeseeable/Unknown Uncertainty
5.3.4 Definition of Complexity
5.3.5 Strategies for Managing Uncertainty and Complexity
5.4 Summary
5.5 Further Reading
5.6 Assignments
References
6 Managing Portfolios, Programmes and Projects
6.1 Introduction
6.2 Interdependence Between Projects, Programmes and Portfolio
6.3 Aggregate Project Plan
6.4 Project Management and Risk Analysis
6.4.1 Introduction
6.4.2 Project Management. Processes and Life Cycle
6.4.3 Analysis of Risk Management and Impact on the Performance of New Product and Service Projects
6.5 Summary
6.6 Further Reading
6.7 Assignments
References
7 Sensing and Collaborative Networks
7.1 Introduction
7.2 Opportunity Detection Intracompany and Through Networks
7.3 Designing Strategic Collaborative Networks
7.4 Summary
7.5 Further Reading
7.6 Assignments
References