Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on radio and television to direct mail, from online advertising to branding, public relations and paid search inclusion. Analysis includes trends, globalization, technologies, finances, Internet and online strategies, wireless advertising, social networks, branding, public relations, agencies, developments in India and China, paid product placement, TV advertising trends and more. This carefully researched book covers such areas as advertising agencies, marketing consultants, online advertising, branding strategies and global markets. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources. We include statistical tables, a glossary and indexes. The corporate section includes our proprietary, in-depth profiles of the 400 leading companies in all facets of the advertising, branding and marketing industry. Here you'll find complete profiles of the hot companies that are making news today, the largest, most successful corporations in the business. You'll find a complete overview, industry analysis and market research report in one superb, value-priced package.
Author(s): Jack W. Plunkett
Publisher: Plunkett Research, Ltd.
Year: 2023
Language: English
Pages: 479
City: Houston
COVER
CONTENTS
INTRODUCTION
HOW TO USE THIS BOOK
Chapter 1 MAJOR TRENDS AFFECTING THE ADVERTISING & BRANDING INDUSTRY
1) Introduction to the Advertising and Branding Industry
2) Agencies Face Both Evolving Client Needs and Vast Changes in Media
3) Artificial Intelligence (AI) Drives Creativity in New Ad Campaigns
4) Digital & Search Advertising Has Larger Market Share of U.S. Advertising Than TV
5) Metaverse Provides Advertising Opportunities
6) Programmatic Ad Buying Dominates the Digital Media Market
7) Global Internet Market Tops 5.47 Billion Users/Ultrafast Broadband Expands, both Fixed and Wireless
8) Television Ads Evolve to Face New Challenges, Formats and Online Competitors
9) DVR Market Evolves/Time-Shifting Hurts Advertisers
10) Embedded Advertising/Product Placement/Branded Entertainment and Marketing Soar
11) Social Media Rakes in Global Online and Mobile Ad Revenues
12) Email Reigns as One of the Single Most Effective Advertising Tools
13) Newspapers and Magazines Rely on Digital Editions and Apps
14) Billboards Go Digital
15) Location-Based Services (LBS) Enhance Smartphones and Mobile Advertising
16) Private Label Brands Grow in Share of Total Store Sales
17) LOHAS-Socially Conscious Consumers Create Challenges and Opportunities for Advertisers and Marketers
18) Growth in China’s Ad Market
19) Growth in Big Data Supported by Expansion of Cloud Computing and Predictive Analytics
20) Retail Technologies and Artificial Intelligence (AI) Advance for Store Checkout and Restaurant Orders
21) Online Marketing, Social Media andEcommerce Enable Startups/Disruption in Consumer Products andCosmetics
Chapter 2 ADVERTISING & BRANDING INDUSTRY STATISTICS
Advertising & Branding Industry Statistics and Market Size Overview
Estimated U.S. Advertising Sector Revenues by NAICS Code: 2014-2021
Advertising Agencies, Public Relations Agencies & Direct Mail Advertising: Estimated Sources of Revenue & Expenses, U.S.: 2016-2021
Employment in Advertising & Related Industries, U.S.: 1990-December 2022
Internet Publishing & Broadcasting & Web Search Portals: Estimated Revenue & Expenses, U.S.: 2016-2021
Newspaper Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2016-2021
Periodical Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2016-2021
Radio Networks & Radio Stations: Estimated Sources of Revenue & Expenses, U.S.: 2016-2021
Television Broadcasting: Estimated Sources of Revenue & Expenses, U.S.: 2016-2021
Cable & Other Subscription Programming:Estimated Sources of Revenue & Expenses, U.S.: 2016-2021
Chapter 3 IMPORTANT ADVERTISING & BRANDING INDUSTRY CONTACTS
Chapter 4 THE ADVERTISING 300: WHO THEY ARE AND HOW THEY WERE CHOSEN
INDEX OF COMPANIES WITHIN INDUSTRY GROUPS
ALPHABETICAL INDEX
INDEX OF U.S. HEADQUARTERS LOCATION BY STATE
INDEX OF NON-U.S. HEADQUARTERS LOCATION BY COUNTRY
Individual Data Profiles On Each Of THE ADVERTISING 300
ADDITIONAL INDEXES
INDEX OF FIRMS NOTED AS HOT SPOTSFOR ADVANCEMENT FOR WOMEN &MINORITIES
INDEX OF SUBSIDIARIES, BRANDNAMES AND AFFILIATIONS
INDEX OF FIRMS NOTED AS HOT SPOTS FOR ADVANCEMENT FOR WOMEN & MINORITIES
INDEX OF SUBSIDIARIES, BRAND NAMES AND AFFILIATIONS
Glossary
