This book discusses the significance of descriptive, predictive, and prescriptive digital enterprises and their practices for different functional domains and in different countries during COVID-19. It explores new dimensions in digital enterprises that are emerging after COVID-19. Varied topics discussed include virtual workplace and workflows, media use, digital security, e-governance, digital supply chains, increased use of AI, new HR practices, and sustainable development in post-pandemic era. The broad range of digital development topics will help business owners, digital professionals, managers, researchers, and academicians.
Author(s): Subhra R. Mondal, Ceren Yegen, Subhankar Das
Publisher: Palgrave Macmillan
Year: 2023
Language: English
Pages: 271
City: Singapore
Contents
Notes on Contributors
List of Figures
List of Tables
Part I Sustainable Digital Practice and COVID-19
1 Exploration of Fake News and Their Impact on Sustainable Behavior in Controlling COVID-19
Introduction
Literature Review
Infodemic
Social Media and Infodemic
Fake News and Fact-Checking Websites
Methodology
Sampling
Research Questions
Findings and Analysis
Monthly Verification Numbers on Fact-Checking Websites
Verification Numbers for COVID-19 Vaccines on Fact-Checking Websites
Accuracy of Claims About COVID-19 Vaccines
Media Spreading Misinformation About COVID-19 Vaccines
The Locality of Claims Regarding COVID-19 Vaccines
Categorical Analysis of Claims About COVID-19 Vaccines
Vaccine Side Effects/Harms
Vaccine Content
Conspiracy Theories
Manipulation
Results
Conclusion
References
2 Sustainable Branding in Digital Environment in Terms of Corporate Communication
Introduction
Sustainable Brand and Brand Leadership in Digital Environment
Sustainable Competitive Advantage and Strategies to Increase Market Share
Cost Leadership Strategy
Diversification Strategy
Focus Strategy
Sustainable Brand Image in Digital Environment
Successful Branding in Digital Environment
Customer Understanding
Marketing Communication
Creating Assets
Building Relationships
Creating Mutual Value
Interaction
Content
Conclusion
References
3 Internet Use and Understanding the Tendency for Media Use in the Post-COVID Period
Introduction
The Impact of a Pandemic and Sustainability
COVID-19 and the Media Industry
Internet Usage During the Pandemic Process
Using the Internet to Access Information and News: A Comparative Analysis in the COVID-19 Process
Findings
Conclusion
References
Part II Sustainable Information Management and COVID-19
4 Infodemic as a Sign of Modern Populism: A Discussion on Fake Information About the COVID-19 Pandemic on Twitter
Introduction
The Concept of Fake Information as a Sign of Modern Populism
The Concept of Infodemic in the COVID-19 Pandemic
Information Disseminating on Social Networks Related to the COVID-19 Pandemic
Discussion and Conclusion
References
5 Sustainability, Digital Security, and Cyber Hygiene During the Covid-19 Pandemic
Introduction
The Impact of the COVID-19 Pandemic
Pandemic and Increasing Online Practices & Uses
Distance Education and Business Models on the Basis of Sustainability
Digital Security
Cyber Attacks and a Key Concept as a Set of Measures: ‘Cyber Hygiene’
Conclusion
References
6 Does E-Governance Bring New Normal Sustainable Way for Emerging Economies Post Pandemic? A Review
Introduction
E-Governance and COVID-19
Research Design
E-Governance Policies at the Global Level During COVID-19
Impact of E-Governance Policies on Various Stakeholders
Suggested Post-COVID Models for Development Using E-Governance
General Suggestions for the Successful Adoption of E-Governance Services in Indian Society
Conclusion
References
Part III New Normal Policies for the Digital Transformation of Enterprises
7 Role of Enterprises and Their Digital Transformation in Post-pandemic Sustainable Development
Introduction
Digital Transformation and Sustainability
Risk of Digital Transformation and Investment
Being Ready for Digitalization; a Much-Needed Mindset
Globalization vs. Localization
Blending Opportunities of Globalization, Internationalization, Localization, and Transformation for Enterprises (GILT Effect)
GILT Effects on Digital Enterprises
Market Model and Value Creation
Streamlining the Operation in the Post-pandemic World
Explore the Opportunities Created by Digital Disruption
Conclusion
References
8 Sustainable Development and Digitalization in the Supply Chain for Environmental Protection: Changes and Trends
Introduction
Environmental Sustainability and Intelligent Logistics
Green Initiatives of the European Commission
A Data-Driven Approach to Sustainability
ICT-Enabled Solutions Can Help Address Environmental Problems
Approaches Adopted for This Study
Supply Chain Trends for Post-Pandemic Recovery and Sustainability
Sustainable Trends for Digitalized Supply Chain Management
Conclusion
References
9 Digitalization of Enterprises from a New Normal Sustainable Development Perspective: Opportunities and Challenges
Introduction
Sustainable Development and Its Recovery Mediums
Role of Digital Enterprise
Barriers to Achieving a Circular Economy by Digital Enterprises
Factors of Success for Digital Enterprises Toward Sustainability
Findings and Discussion
Conclusion
References
Part IV New Normal Digitalization and Human Interventions
10 Defining the New Digitalized Normal: Implications of A.I., IoT, and Blockchain for Business Growth
Introduction
Revival of Enterprises by Digital Innovations
Digital Enterprise and Financial Investment for Sustainable Practices
Smart Accessibility and Mobility Among Different Stakeholders
Digital Enterprises and Their Contribution to the Circular Economy
New Standard Solutions for Digital Enterprises
Recovery by the Digital Model
Implementation by Artificial Intelligence and Other Techniques
Collaborative Efforts for Digitalization
Effective Post-Pandemic Digital Transformation
Digital Transformation and Governance
Conclusion
References
11 Digital Revolution Complements Sustainable Goal Achievement During and After Pandemic: A Research Agenda
Introduction
Sustainable Development and Digitalization: Prerequisites
Discussions
Micro-Level Policies
Meso-Level Policies
Macro-Level Policies
Conclusion
References
12 Human-Centric Digitalization for New Sustainable Development: An Explorative Study in Human Resource Management
Introduction
Digital Enterprise Transformation for Holistic Development of Business
Competitive Advantage on Digitalized Core Competency for Different Enterprises
Digital Transformation and Holistic Connection: Highlight the Peripheral Aspect of Enterprises
Digital Transformation and Their Scope Covering Different Areas
Digital Transformation and Related Disruption of Business Sectors
Digital Disruption and Technological Changes for Enterprises
Comprehensive Digital Transformation for Enterprises
Technological Transformation in Digital Language
Digital Transformation Should Not Be Exaggerated for Enterprises
Digital Transformation and Customer-Centric Approach
Digital Optimization and Transformation of Different Sectors with Risk Optimization
Misconceptions and Realities of Comprehensive Digital Transformation
Transformation Realities Are Discussed as Follows
Digital Transformation Economy by the Enterprises in the Social Platform
Five Stages of Digital Transformation for Enterprises
Digital Transformation as the Core of Economy and Role of Enterprises
Expediting the Innovation for Digital Transformation
Proactive Response and Adaption for the Futuristic Transformation of Enterprises
Digitalization Transformation and Critical Implementation of Resources
Urgency and Change in Intent for Digitalization
Digital Maturity for Enterprises to Implement Transformational Changes
Policies for Digital Enterprises
DX and Customer-Centric Approach for Enhancing the Experience: The New Standard Marketing
Digital Transformation and Data Information About Customer and Market
Intelligent Ways of Managing Information for Digital Transformation
Conclusion
References
Index
