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Multinational Enterprises in Emerging Markets

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Multinational Enterprises in Emerging Markets aims at providing international managers with a series of lessons on how to reap maximum returns while mitigating related hazards arising from economic, regulatory and socio-cultural environments in emerging markets. Unlike other books, which tend to be very general in offering these lessons, Yadong Luo explicates the issues concretely, comparatively, and thoroughly.

Author(s): Yadong Luo
Publisher: Copenhagen Business School Press
Year: 2002

Language: English
Pages: 399