More Than a Mission Statement: How To Enhance Culture to Create Quality Growth

Culture Is Everything Companies talk a lot about culture, and many say they have a culture, but few companies live that culture. Frank Rotello and Brent Bernardi made sure to establish the culture of Alpha Controls & Services on day one, and that culture has only grown stronger over the past twenty years. Because their employees have purpose, drive, and live that company culture, Alpha has achieved continuous quality growth and success. Their competitors can have the same processes and technology, but they won’t achieve the same results, because they don’t have Alpha’s employees or their company culture. That’s how Alpha Controls & Services endured the 2008 financial crisis, the COVID-19 epidemic, and the supply chain issues that resulted soon after. By adhering to the values and vision they created in the very beginning, Alpha was able to double the size of their business between 2017 and 2022. In this book, Frank and Brent outline their journey from the start, sharing their experiences and their blueprint for success so you, too, can apply these concepts in your organization and grow beyond your wildest dreams.