Measuring Up: How Advertising Affects Self-Image

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Measuring Up looks at advertising as more than just a way to extract money from unsuspecting people but as a vehicle for conveying the larger views of a confining, body-obsessed culture.

Author(s): Vickie Rutledge Shields; Dawn Heinecken
Publisher: University of Pennsylvania Press
Year: 2001

Language: English
Pages: 225
City: Philadelphia