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MarkPlus Inc: Winning the Future - Marketing and Entrepreneurship in Harmony

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This book seeks to understand how a one-man consultancy practice can grow to become what is arguably the largest such enterprise in one of the world's largest countries. It follows the incredible story of the start-up MarkPlus and its journey to become what it is today. Through this journey, one will discover the importance of developing innovative and original marketing frameworks and practices, along with the purpose and passion of a start-up's founder. This insightful book covers many well-established marketing concepts and practices and sheds light on the path that many entrepreneurs must take in establishing their own businesses.

Readership: Entrepreneurs, Executives, Professionals, Government and public-sector related officers, academics and researchers who are interested in marketing and entrepreneurship.

Author(s): Philip Kotler, Den Huan Hooi
Publisher: World Scientific Publishing
Year: 2021

Language: English
Pages: 288
City: Singapore