Companies and policy makers are prioritizing environmental, social, and governance goals as part of their strategies. Academic research has started to focus on these issues, but many important matters require deeper investigation and reflection, especially in specific sectors. This book focuses on the sustainability issues within the retailing and services sectors. Starting the discussion around research-knowledge on CSR, the authors discuss the strategic aspects of managing sustainability in retailing and service companies and offer recommendations to effectively manage the marketing levers for sustainability.
Readers will benefit from an in-depth analysis of the social responsibility practices of major retailers and their strategies. The authors also take an inside view of CSR by studying the angles of employee perception and job satisfaction, financial performance, and the more recent impact of COVID-19. Using this approach, they highlight the system of relationships existing between stakeholder-related concepts and organizational factors and how they affect sustainability strategy.
Author(s): Beatrice Luceri, Elisa Martinelli
Series: International Series in Advanced Management Studies
Publisher: Springer
Year: 2022
Language: English
Pages: 186
City: Cham
Contents
The Evolution of the Sustainability Mindset in Retailing and Service Management
References
Corporate Social Responsibility: A Longitudinal Analysis in the Retail Sector
1 Introduction
2 Methodology
2.1 Sample, Data Collection and Analysis
2.2 Conceptual Model Developed
3 2012-2018 CSR Report: Longitudinal Analysis
3.1 Company: Internal Organization
3.2 Company: Family, Social, and Stakeholder Context
3.3 Products and Assortments: Relations with Suppliers and Degree of Control
3.4 Products and Assortments: Consumer Protection
3.5 Products and Assortments: Communications Policies
3.6 Social Commitment: Charities, Community Services, and Educational Initiatives
3.7 Environmental Commitment: Energy Saving, Emissions, Waste, and Recycling
4 Conclusions
References
Perceived Corporate Social Responsibility and Job Satisfaction in the Retail Industry: A Systematic Literature Review and Rese...
1 Introduction
2 Retail Industry in the CSR Framework
3 Methodology
4 Results
4.1 The Relationship Between Corporate Social Responsibility (CSR) and Job Satisfaction (JS)
4.2 Construct Operationalization, Context and Moderators
5 Linking Employees´ Perceived CSR to the Service Profit Chain in the Retail Industry
6 Some Elements for Discussion and Conclusion
References
Corporate Social Responsibility in the Banking Industry: An Overview
1 Introduction
2 Corporate Social Responsibility in the Banking Industry
2.1 From the Shareholder Theory to the Stakeholder Theory Perspective
2.2 Why Do Banks Adopt Corporate Social Responsibility Policies?
3 An Explorative Analysis
3.1 Sample
3.2 Best Corporate Social Responsibility Practices in the Banking Industry
3.3 How Widespread are Corporate Social Responsibility Practices in the Banking Industry?
4 Conclusions
References
The World of Changes: COVID-19´s Impact on the Retail Path Towards Sustainability
1 Introduction
2 Novelties in the EU Policy Framework to Recover from COVID-19
3 The Time of the Pandemic for Retail Sustainability Turnover
4 Retailers´ Approach to Corporate Social Responsibility
5 Conclusions
References
Online Shopping and Sustainability. Willingness to Pay a Contribution to Offset Environmental Pollution
1 Introduction
2 Theoretical Framework and Conceptual Model
2.1 NAM
2.2 Sustainable and Environmental Drivers
2.3 Emotional and Attitudinal Drivers
3 Methodology
4 Results
4.1 Measurement Model
4.2 Structural Model
5 Conclusions and Implications
6 Limitations and Future Research
References
Small Retailers in Small Towns: An Explorative Study on Shopping Behaviour for Improving Social Sustainability in an Urban Cen...
1 Introduction
2 Retailing and Social Sustainability
3 An Exploratory Study in a Small Italian Town
3.1 Theoretical Approaches
3.2 The Context: A Small Italian Town and its Retailing
3.3 Research in the Historic Centre
3.4 Main Findings
4 Conclusions
References
Exploring Augmented Reality Applications for Sustainable Retailing
1 Introduction
2 Literature Background
3 Research Process
4 The Role of AR in Sustainable Retailing
5 Limitations and Opportunities of AR in Sustainable Retailing
6 Conclusions, Implications, and Future Research Directions
References
To Pack Sustainably or Not to Pack Sustainably? A Review of the Relationship between Consumer Behaviour and Sustainable Packag...
1 Introduction
2 The Evolution of the Role of Packaging in Retailing
3 Methodology
4 The Meaning(s) of Sustainable Packaging
5 Sustainable Packaging and Consumers´ Responses
5.1 Purchase Intention and Willingness to Pay
5.2 Consumers´ Perceptions and Preferences
5.3 Consumers´ Demographic Variables
6 The Communicative Function of Sustainable Packaging
7 Turning to Sustainable Packaging
8 Managerial and Theoretical Implications
9 Conclusions
References
How Does the Use of Shockvertising Trigger Moral Emotions? A Focus on the Plastic Issue
1 Introduction
2 Literature Review
2.1 Shockvertising
2.2 Moral Emotions
2.3 Research Aim
3 Methodology
4 Results
4.1 Positive Moral Emotions
4.2 Negative Moral Emotions
5 Discussion and Conclusions
6 Limitations and Future Research
Appendix
References
