The success of a digital transformation is not a foregone conclusion. A digital transformation, as a highly complex process impacting major areas of an organization, requires a systematic approach that goes beyond individual transformation initiatives. This work analyses and integrates existing approaches to managing and coordinating a digital transformation in order to identify relevant success factors of a digital transformation, serving as a basis for the development of a systematic framework for a management model of digital transformation. The analysis reveals ten success-critical focus areas of a digital transformation, which comprise numerous success factors: ‘Vision, goals, and strategies’, ‘Leadership’, ‘Communication’, ‘Digital culture and mindset’, ‘Digital platform’, ‘Partnership network’, ‘Capabilities, talents, and skills’, ‘Organization, coordination, and roles’, ‘Management methodologies’, and ‘Governance’. A systematic framework is proposed that serves as a foundation for the future development of a management model, addressed to executives and experts who are tasked with launching, driving, and sustaining a digital transformation.
Author(s): Katja Wenzel
Series: BestMasters
Publisher: Springer Gabler
Year: 2021
Language: English
Pages: 137
City: Wiesbaden
Abstract
Contents
Abbreviations
List of Figures
1 Introduction
1.1 Relevance and Goal of this Work
1.2 Structure of this work
2 Digital Transformation Foundations
2.1 History of Digitalization and Emergence of Digital Transformation
2.2 Definition and Differentiation to Digitization and Digitalization
2.3 Triggers of Digital Transformation
2.4 Impacts of Digital Transformation
3 Management Models Foundations
3.1 Organization and Environment from a System-oriented Perspective
3.2 Management and Management Tasks
3.3 Definition Management Model
3.4 The Need for a Management Model of Digital Transformation
4 Approach for the Derivation of Success Factors
4.1 Success Factor Definition
4.2 Analysis of Selected Literature
4.3 Conduction of Semi-structured Interviews
4.4 Derivation of Success Factors
5 Derivation of Success Factors
5.1 Focus Area: Vision, Goals, and Strategies
5.1.1 Concept and Contribution to Success
5.1.2 Success Factors
5.2 Focus Area: Leadership
5.2.1 Concept and Contribution to Success
5.2.2 Success Factors
5.3 Focus Area: Communication
5.3.1 Concept and Contribution to Success
5.3.2 Identified Success Factors
5.4 Focus Area: Digital Culture and Mindset
5.4.1 Concept and Contribution to Success
5.4.2 Success Factors
5.5 Focus Area: Capabilities, Talents, and Skills
5.5.1 Concept and Contribution to Success
5.5.2 Success Factors
5.6 Focus Area: Governance
5.6.1 Concept and Contribution to Success
5.6.2 Success Factors
5.7 Focus Area: Organization, Coordination, and Roles
5.7.1 Concept and Contribution to Success
5.7.2 Success Factors
5.8 Focus Area: Management Methodologies
5.8.1 Concept and Contribution to Success
5.8.2 Success Factors
5.9 Focus Area: Digital Platform
5.9.1 Concept and Contribution to Success
5.9.2 Success Factors
5.10 Focus Area: Partnership Network
5.10.1 Concept and Contribution to Success
5.10.2 Success Factors
6 Criteria Catalog for a Successful Digital Transformation
7 Analysis of Management Models of Digital Transformation
7.1 Overview of Existing Management Models
7.2 Analysis of Selected Management Models of Digital Transformation
7.2.1 The ‘Digital Transformation Framework’
7.2.2 The ‘Digital Transformation Management Framework’
7.3 Conclusions of the Analysis of the Management Models
8 Framework for a Management Model of Digital Transformation
9 Conclusion and Outlook
References
