Adhering to the combination of theoretical introduction and practical case introduction, this book summarizes the basic concepts and methods in management and big data analysis at home and abroad and introduces a large number of relevant practical cases, especially new cases in the Internet era, to help readers integrate theoretical knowledge into practical applications. The chapters of this book are interrelated and independent of each other, making it easy for the reader to study in pieces or to delve deeper into a particular topic of interest.
Covering an array of theories about management and big data at home and abroad, this book lays a solid foundation for being an authentic manager. It is organized into sections on decision-making, organization, leadership, control, innovation, and big data to fully dissect and summarize the basic concepts of these characters in management and to show the basic methods that managers can use to solve problems. Each section contains a large number of examples to demonstrate how entrepreneurs successfully manage their large companies and overcome the difficulties in the business, utilizing the corresponding management functions or big data technology. Further, in order to adapt to the development of the Internet era, this book also absorbs a lot of practice cases of management innovation and big data which have emerged in recent years based on advanced network platform and big data analysis. This book puts great emphasis on the innovative function of management, adding more comprehensive methods and more updated cases related to the Internet.
Author(s): Zheng Qin, Yan Li, Yinzhou Yang
Series: Management for Professionals
Publisher: Springer
Year: 2023
Language: English
Pages: 223
City: Singapore
Preface
Executive Summary
Contents
About the Authors
Part One
1 Decision-Making
1.1 Basic Concepts
1.2 Basic Methods
Environmental Analysis Methods
Research Methodology for Decision Context (Key teaching materials for Marxist theoretical research & construction projects, 2019)
Method of Selecting the Direction of Activity (Sanduo et al., 2018)
Activity Schema Generation Method
Methodology for Evaluation of Programs of Activities
Methodology for Selecting Programs of Activities
Programming Methods for Implementing Decisions (Key teaching materials for Marxist theoretical research & construction projects, 2019)
Methodology for Advancing the Plan (Key teaching materials for Marxist theoretical research & construction projects, 2019)
Methodology for Decision Tracking and Adjustment (Key teaching materials for Marxist theoretical research & construction projects, 2019)
Ways to Encourage Employee Participation in Decision-Making (Guohua, 1998)
1.3 Management Practice Cases
Case 1
Case 2 (Midea’s Official Website)
Case 3 (Nanjing Korun Company)
References
2 Organization
2.1 Basic Concepts
Organization
Organizational Culture
2.2 Basic Methodology
Approach to Organizational Integration (Key teaching materials for Marxist theoretical research & construction projects, 2019)
Leader’s Approach to Team Building (Guohua, 1998)
Methods to Prevent Tissue Ageing (Guohua, 1998)
Approach to Implementing Organizational Change (Guohua, 1998)
Ways to Reduce Resistance to Organizational Change (Guohua, 1998)
Systematic Approach to Human Resources Management (Koontz & Weihrich, 2014)
Ways and Means of Selecting and Recruiting Personnel (Key teaching materials for Marxist theoretical research & construction projects, 2019)
Methodology for the Recruitment of Personnel (Key teaching materials for Marxist theoretical research & construction projects, 2019)
Methodology of Personnel Appraisal
Training Methods for Managers
Methods of Training Personnel (Key teaching materials for Marxist theoretical research & construction projects, 2019)
Ways to Improve the Efficiency of the Commission’s Work (Sanduo et al., 2018)
Ways to Avoid Organizational Conflict (Sanduo et al., 2018)
Ways in Which Employees Learn About Organizational Culture (Robbins & Kurt, 2017)
2.3 Management Practice Cases
Case 1
Case 2 (Adapted from: Liu Zhiying, Et Al, Xxxx)
Case 3 (Deng, 2017; Listening to the Voice of Growth, 2015; Zhilin & Fei, 2012)
References
3 Leadership
3.1 Basic Concept
Leadership
Incentives
Communication
3.2 Basic Methodology
Ways for Leaders to Build Prestige (Guohua, 1998)
Methods of Motivation (Key teaching materials for Marxist theoretical research & construction projects, 2019)
Ways to Overcome Communication Barriers (Sanduo et al., 2018)
Methods of Conflict Suppression (Key teaching materials for Marxist theoretical research & construction projects, 2019)
Methods for Stimulating Conflict (Key teaching materials for Marxist theoretical research & construction projects, 2019)
Ways to Improve Business Leadership and Execution (Argyris, 2004)
3.3 Management Practice Cases
Case 1
Case 2 (According to ?Endeavour-Oriented? & Related Materials. Hang Weiwei, ?Endeavour-Oriented?, 2014)
Case 3 (King, 1998)
References
4 Control
4.1 Basic Concepts
4.2 Basic Methodology
Methodology for Determining Control Criteria (Key teaching materials for Marxist theoretical research & construction projects, 2019)
Methods of Control of the Organization
Methods of Control of Personnel Behaviour (Guohua, 1998)
Quality Control Methods (Key teaching materials for Marxist theoretical research & construction projects, 2019)
Information Technology Methods for Modern Control (Key teaching materials for Marxist theoretical research & construction projects, 2019)
Methods of Crisis Control (Sanduo et al., 2018)
Methodology for Risk Identification (Key teaching materials for Marxist theoretical research & construction projects, 2019)
Methodology for Risk Assessment (Key teaching materials for Marxist theoretical research & construction projects, 2019)
Methods for Controlling Risks (Key teaching materials for Marxist theoretical research & construction projects, 2019)
4.3 Management Practice Cases
Case 1
Case 2 (Prepared on the Basis of Relevant Media Reports. The Case is Taken from Management)
Case 3 (Xi & Maher, 2014)
References
5 Innovation
5.1 Basic Concepts
5.2 Basic Methodology
Approaches to Creating a Learning Organization (Key teaching materials for Marxist theoretical research & construction projects, 2019)
Ways to Deal with Resistance to Change (Key teaching materials for Marxist theoretical research & construction projects, 2019)
Ways to Promote Innovation in Organizational Development (Guohua, 1998)
Ways for Managers to Effectively Organize Innovation Within the System (Sanduo et al., 2018)
Ways to Think Outside the Box (Yiqun, 2019)
Approaches Suitable for Managing Innovation (Yiqun, 2019)
Approaches to Autonomous Innovation (Ziming et al.)
5.3 Management Practice Cases
Case 1
Case 2 (Xiaojuan, 2010)
Case 3 (Hufeng & Manyu, 2014, Sanduo et al.)
References
Part Two
6 Basic Concepts
6.1 Big Data
6.2 The Age of Big Data
6.3 Managing Change in the Era of Big Data
6.4 Frontier Technologies Related to Big Data Communications
4.1 5G-Related Technologies
4.2 6G-Related Technologies
Basic Root Server Technology
Satellite and 5G/6G Terrestrial Mobile Convergence Technologies
References
7 Decision-Making
7.1 Basic Storage Methods for Big Data
Distributed Data Storage
Cloud Storage
Edge Storage
7.2 Basic Processing Methods for Big Data
Distributed Computing
Graph Calculation
Batch and Flow Calculations
Cloud Computing
Edge Computing
7.3 Basic Methods of Data Analysis in the Field of Management
Basic Methods of Descriptive Statistical Analysis
Basic Methods of Testing
Basic Methods of Correlation Analysis
Basic Methods of Regression Analysis
Basic Methods of Correlation Analysis
Basic Methods of Cluster Analysis
Basic Methods of Classification Analysis
References
8 Management Practice Cases
8.1 Case 1: Artificial Intelligence Empowers New Retail in Enterprise A
8.2 Case 2: Big Data Reengineering Company B
8.3 Case 3: Big Data Driven C Convenience Store
8.4 Case 4: Enterprise D: Using Artificial Intelligence to Help Circle Marketing
8.5 Case 5: Data-Driven E Convenience Store Relies on “Store Portraits” to Open Convenience Stores
8.6 Case 6: The Age of the Big Smart Cloud, an Opportunity or a Threat?
8.7 Case 7: G Enterprise IoT Era Takes off
8.8 Case 8: Big Data Helps Group Rent Governance (Jian, 2020)
8.9 Case 9: I Features of Enterprise Big Data Applications (China Case Sharing Center Case Library)
8.10 Case 10: Features of Big Data Applications in Company J (Xing, 2016)
References
Bibliography
