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Learning and Researching with Case Studies: A Student Companion for Business and Management Research

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This companion takes the student through the different approaches to working with cases in the classroom, virtually and for research purposes. Capturing insights and best practices shared by scholars of the case method from around the world, this book aims to:



• equip students to work with and analyse case studies as part of their programme of study;


• adapt student approaches to online learning with cases;


• guide students on how to use case studies as a form of assessment;


• help students looking to adopt a case study approach to a research project.



These aims are framed in the sections of the book. Each section contains reflections from academics across the world, personal insights and lessons learnt from case sessions, templates, and exercises to develop your own skills in learning or researching with cases. Full examples showcase the nature of cases by type and format: short incident, exercise case, situation case; single, sequential and digital cases.



This text is for undergraduate and postgraduate Business and Management students, those studying as part of executive education programmes, MBA students, and academics who are using or preparing to use case studies in their learning or research. Online resources include PowerPoint slides, video material and example case studies from around the world.

Author(s): Scott Andrews
Edition: 1
Publisher: Routledge
Year: 2023

Language: English
Pages: 170

Cover
Half Title
Title Page
Copyright Page
Dedication
Table of Contents
List of Figures
Foreword
Acknowledgements
Introduction
Note
Section A My Learning With Cases
Chapter 1 What Are Case Studies and Why Are They Used for Learning?
1.1 The Case Detective
1.2 The Reflective Practitioner
1.3 So What?
1.4 In Summary
Notes
Chapter 2 How Do I Prepare for a Case Discussion?
2.1 Seven Principal Considerations
2.2 Case Study: Black Sheep Brewery
2.2.1 The History of the Business
2.2.2 Marketing the Business
2.2.2.1 Advertising
2.2.2.2 Public Relations
2.2.2.3 Sponsorship
2.2.2.4 Point of Sale Material
2.2.2.5 Direct Selling
2.2.3 The Success of the Company
2.2.4 The Challenges for Tomorrow’s Market
2.3 Analysing the Case Study
2.4 Further Support for Case Preparation
2.5 In Summary
Notes
Chapter 3 What Types of Case Study Are Used in Classes?
3.1 Situation Case
3.2 Complex Case
3.3 Decision-Making Case
3.4 Quantitative (Exercise) Case
3.5 Background Case
3.6 Incident Case
3.7 Darkside Cases
3.8 Live Cases
3.9 Other Ways of Segmenting Types of Case Studies
3.10 Examples of Case Studies
3.10.1 Case Study: Leadership for Sustainable Healthcare
3.10.1.1 Breaking Bad News
3.10.1.2 The Suggestion Box
3.10.1.3 The Proposal
3.10.2 Case Study: The Seat Belts in School Buses Controversy
3.10.2.1 Children, Safety and School Buses
3.10.2.2 The Baldivis Bus Accident and the Public Response
3.10.3 Case Study: James Walker and the Line Manager
3.11 In Summary
Notes
Chapter 4 How Do I Analyse and Evaluate My Case?
4.1 Case Study: Nusr-Et: Sustaining the Personality Brand
4.1.1 Nusret the Butcher
4.1.2 The Nusr-Et Story
4.1.3 “If I Can Make It There…”
4.1.4 Trouble Ahead?
4.2 Analysing the Case Study
4.3 Case Difficulty
4.4 Developing Your Argument
4.5 In Summary
Notes
Chapter 5 So What?: How Has the Case Helped Me to Learn?
5.1 Applying What You Have Learnt
5.2 Practise Repeatedly
5.3 Discussing With Others
5.4 In Summary
Notes
Chapter 6 How Can I Learn Through Multi-Media Cases?
6.1 Video Cases
6.2 Multi-Media Cases
6.3 In Summary
Notes
Chapter 7 What Is a Live Case?
7.1 Common Approaches
7.2 Preparation for a Live Case
7.3 In Summary
Notes
Section B Using Cases for My Online Classes
Chapter 8 Using Cases for Synchronous Online Learning
8.1 Initial Challenges
8.2 Establishing Your Game Plan
8.3 Recording Case Discussion
8.4 In Summary
Notes
Chapter 9 Remote Distance Learning With Cases
9.1 What Is an Asynchronous Case Session?
9.2 Benefits of Asynchronous Case Participation
9.3 The Case for Asynchronous Learning
9.4 Asynchronous Or Synchronous?
9.5 Asynchronous and Synchronous
9.6 In Summary
Notes
Section C Using Cases for My Assessments
Chapter 10 How Do I Use Cases in Assignments and Exams?
10.1 Assessing In-Class Case Discussions
10.2 Using Cases in Written Assessments
10.3 The Case Presentation
10.4 Using Cases in Examinations
10.5 One Final Thought – So What?
10.6 In Summary
Notes
Chapter 11 How Do I Construct My Own Case for a Class Assignment?
11.1 A Typical Case Study Template
11.2 The Case Map
11.3 Developing Your Case Study as Part of a Group Exercise
11.4 And Finally
11.5 In Summary
Notes
Section D Using Cases for My Research
Chapter 12 What Types of Qualitative Case Research Approach Should I Adopt?
12.1 Divergent Views On What Is a Case
12.2 How Many Case Studies Should I Use in My Research Project?
12.3 Selecting the Right Case Technique for Your Project
12.4 Defining the Boundaries of Your Case
12.5 In Summary
Notes
Chapter 13 How Do I Gather My Own Case Data?
13.1 Selecting the Right Number of Cases
13.2 Project Examples
13.3 Make the First Connection With the Case Organisation
13.4 Preparing Interviews
13.5 Alternatives to Interviews for Case Data Capture
13.6 In Summary
Notes
Chapter 14 How Do I Analyse and Draw Conclusions From My Own Case Data?
14.1 Descriptive Research
14.2 Exploratory Research
14.3 Explanatory Research
14.4 Evaluative Research
14.5 In Summary
Notes
Section E Case Resources
Chapter 15 Further Resources to Support Case Development
References
Index