An understanding of psychology-specifically the psychology behind how users behave and interact with digital interfaces-is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design instead of working within the "blueprint" of how humans perceive and process the world around them.
This practical guide explains how you can apply key principles of psychology to build products and experiences that are more human-centered and intuitive. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build interfaces that adapt to how users perceive and process digital interfaces.
You'll learn:
• How aesthetically pleasing design creates positive responses
• The principles of psychology most useful for designers
• How these psychology principles relate to UX heuristics
• Predictive models including Fitts's law, Jakob's law, and Hick's law
• Ethical implications of using psychology in design
• A practical framework for applying principles of psychology in your design process
This updated edition includes an even deeper connection to the underlying psychological concepts that govern the principles explored in the book, along with accompanying UX methods and techniques. Examples have been updated to ensure the deconstructed apps and experiences remain familiar and relevant.
Author(s): Jon Yablonski
Edition: 2
Publisher: O'Reilly Media
Year: 2024
Language: English
Commentary: Publisher's PDF
Pages: 183
City: Sebastopol, CA
Tags: Psychology; Best Practices; Design; User Interface; Aesthetics; User eXperience; Jakob’s Law; Fitts’s Law; Miller’s Law; Hick’s Law; Postel’s Law; Von Restorff Effect; Aesthetic–Usability Effect; Tesler’s Law; Doherty Threshold
Cover
Copyright
Table of Contents
Preface
Second Edition
Why I Wrote This Book
Who This Book Is For
What’s in This Book
A Brief History of Psychology and Design
Gestalt Psychology
Human Factors Engineering
Human–Computer Interaction
User Experience Design
O’Reilly Online Learning
How to Contact Us
Acknowledgments
Chapter 1. Jakob’s Law
Overview
Origins
Examples
Conclusion
Chapter 2. Fitts’s Law
Overview
Origins
Examples
Conclusion
Chapter 3. Miller’s Law
Overview
Origins
Examples
Conclusion
Chapter 4. Hick’s Law
Overview
Origins
Examples
Conclusion
Chapter 5. Postel’s Law
Overview
Origins
Examples
Conclusion
Chapter 6. Peak–End Rule
Overview
Examples
Conclusion
Chapter 7. Aesthetic–Usability Effect
Overview
Origins
Examples
Conclusion
Chapter 8. Von Restorff Effect
Overview
Origins
Examples
Conclusion
Chapter 9. Tesler’s Law
Overview
Origins
Examples
Conclusion
Chapter 10. Doherty Threshold
Overview
Origins
Examples
Conclusion
Chapter 11. Applying Psychological Principles in Design
Building Awareness
Visibility
Show-and-Tell
Design Principles
Defining Your Principles
Best Practices
Connecting Principles to Laws
Conclusion
Chapter 12. With Power Comes Responsibility
How Technology Shapes Behavior
Intermittent Variable Rewards
Infinite Loops
Social Affirmation
Personalization
Defaults
(Lack of) Friction
Reciprocity
Dark Patterns
Why Ethics Matter
Good Intentions, Unintended Consequences
The Ethical Imperative
Slow Down and Be Intentional
Think Beyond the Happy Path
Diversify Teams and Thinking
Look Beyond Data
Embrace Friction
Index
About the Author
