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Innovative Methodologies in Enterprise Research

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The contributors to this book explore the role and importance of qualitative, interpretist research in the dynamic field of enterprise. They establish the link between the innovative nature of small enterprise and the need to utilise research methodologies, which are themselves innovative.

The book highlights the fact that enterprise research has the advantage of sufficient youth as a research discipline to permit a wide scope for new and innovative research studies. Probing this unexplored terrain therefore requires exploratory research methods supported by inductive research techniques. These methods and techniques are examined in detail: topics covered are diverse, ranging from a review of quantitative research methodologies and the integration of methodological philosophies and approaches; to the application of two novel analytical techniques. Convergent interviewing, action research, case research and marketing research for isolated SMEs are all also explored in depth.

This book will provide academics, researchers and students with a cohesive body of material on the use of interpretist research techniques in all areas of enterprise research.

Contributors: L. Bengtsson, N.J. Birch, M. Bumbieris, D. Carson, N. Coviello, A. Gilmore, A. Griffiths, M.F. Hazeldine, H. Helmersson, D. Hine, D.A. Kirby, E. Kittel-Wegner, R. Larsson, J. Mattsson, A. McAuley, A. Miettinen, M.P. Miles, H. Munro, R. Parker, C. Perry, S. Rao, S. Rocks, S. Royer, R.G. Schwartz, W.-s. Siu, R. Stokes, R.D. Teach

Author(s): Damian Hine, David Carson
Publisher: Edward Elgar Publishing
Year: 2007

Language: English
Pages: 323

COPYRIGHT......Page 4
Contents......Page 5
Figures......Page 7
Tables......Page 8
Abbreviations......Page 10
Contributors......Page 11
1. Introduction......Page 13
2. Teaching and research in small business enterprise marketing: a critique and some alternatives......Page 19
3. ‘If a picture paints a thousand words’ – reaching beyond the traditional for alternative insights......Page 31
4. Qualitative methodologies for enterprise research......Page 45
5. Quantitative methodological considerations......Page 66
6. Integrating qualitative and quantitative techniques in entrepreneurship research: an illustration of network analysis......Page 74
7. Convergent interviewing: a starting methodology for enterprise research programs......Page 98
8. Case and iCase: facilitating case survey methods for creating research and teaching synergies in innovation and enterprise......Page 113
9. Action research for enterprise research......Page 136
10. Case research about enterprises......Page 149
11. Change in a dynamic climate: a single longitudinal case study in a high technology industry......Page 164
12. Issues in cross-national comparisons applied to building theory on informal innovation in SMEs......Page 182
13. Marketing research for isolated SMEs......Page 215
14. Understanding small business enterprise networking: a qualitative case approach......Page 226
15. The contextual stepwise approach to enterprise research and the use of undisguised stories and focus groups......Page 244
16. A re-visit to the contextual stepwise approach for small firm research......Page 259
17. Exploring fast-track entrepreneurial thinking by a novel text-analytic method: Pertex......Page 274
18. The application of Leximancer, a relational content analytical tool in enterprise research – description and evaluation on the basis of an Australian-German research project......Page 291
19. Innovative methodologies in enterprise research: tackling the question of the role of the state from a macro and micro perspective......Page 315
20. Conclusion: maintaining the innovative momentum......Page 330
Index......Page 333