Innovation Mechanisms in Start-ups: Practice, Strategies and Impacts serves as a practical resource for startups looking for innovating their business models in domestic and global markets. This book's main objective is to describe the innovative business practices adopted by startups during the pandemic, with a special emphasis on value proposition innovation and business model innovation more generally. In order to promote open innovation, this book emphasizes the value of strategic alliances with academic libraries, peer startups, and freelancers. Additionally, using actual startup case studies, it was shown how important technological innovation is for gathering feedback, prototyping, and conducting both secondary as well as primary market research. Startups can utilize the technology evaluation and adoption frameworks as a useful reference when choosing a technology to embrace strategically. The need of regularly experimenting with new approaches, learning from mistakes, and enhancing current processes is also emphasized in this book. The ability to dispel falsehoods, capitalize on technological advancements, and form strategic alliances will be essential for innovation even in times of pandemic. This book links theoretical insights with practical experiences of startups amid the pandemic. With a perfect balance of empirical research and assessment study types, this book is a source of quick knowledge for entrepreneurs, academics and researchers on how to enhance a company’s innovative capacities and success rates. The BMI-Pandemic 2.15 model, which is an expanded version of the Odyssey 3.14 model, is presented in this book which highlight 15 guidelines to follow in order to innovate business models in pandemics. This book is suitable for Entrepreneurs, Academicians, Researcher and Technologists.
Author(s): Varun Gupta
Series: Innovation, Technology, and Knowledge Management
Publisher: Springer
Year: 2022
Language: English
Pages: 189
City: Cham
Series Foreword
Preface
An Overview
Target Audience
Organization of the Book
Acknowledgment
Contents
About the Author
Introduction
1 Introductory Background
2 Theoretical Background
2.1 Startups During the Pandemic
2.2 Global Entrepreneurship and Business Model Innovation
3 Business Model Innovation for Local Markets
4 Business Model Innovation for Global Markets
5 Market Research for Business Model Innovation
6 Business Model Innovation During the Pandemic
7 Organization of the Book
8 Conclusion and Future Work
References
Part I: Innovations in Collaborations
Strategic Alliances with University Libraries
1 Introduction
2 Theoretical Background
3 Library Support for Global Innovation
4 Strategic Alliances with Libraries: Role of Social Networking Technologies
5 Solutions in Social Networking Sites for Fostering Strategic Partnerships
6 Social Networking Technology Adoption in University Libraries
7 Monetary Value of Library Services
8 Conclusion and Future Work
References
Freelancer Supported Innovation in Startups
1 Introduction
2 Theoretical Background
3 Freelancer Support Value Proposition Innovation
4 Outsourcing Strategies of Startups
5 Outsourcing Challenges for Startups
6 Business Impacts of Outsourcing to Freelancers
7 Framework for Fostering Innovation in Startups
8 Implications for Startups and Freelancers
9 Limitations of the Work
10 Conclusion and Future Work
References
Strategic Alliances with Peer Startups
1 Introduction
2 Value Chain for Software Startups
3 Open Innovation with Peer Startups: An Elaboration
4 Co-innovation Framework
5 Applying Co-innovation Framework in Practice
6 Conclusion and Future Work
References
Part II: Technology Adoptions
Technological Support for Business Model Innovation
1 Introduction
2 Theoretical Background
3 Google Technologies for Business Model Innovation
4 Social Networking Sites for Business Model Innovation
5 Similarweb for Business Model Innovation
6 Prototyping Technologies for Business Model Innovation
7 Systematic Prototyping Technology Adoption
8 Conclusion and Future Work
References
Customer Feedback Acquisition Technologies for Fostering Innovation
1 Introduction
2 Theoretical Background
3 Feedback Types
4 Feedback Technologies
5 How Feedback Drives Business Model Innovation
6 Feedback Technology Selection Criteria
7 Feedback Technologies’ Functional Capabilities
8 Comparative Analysis of Feedback Technologies
9 Conclusion and Future Work
References
Part III: Questioning Established Norms and Practices
Integrating Ideation and Hackathons for Business Model Innovation: 360-Degree Approach
1 Introduction and Problem Context
2 Hackathons in the Pandemic
3 Process Model of Generic Hackathon Process
4 Technologies for Organizing Online Hackathon
5 Hackathon Process Model with 360-Degree Approach
6 Pilot Study
7 Result Analysis
8 Lessons Learned
9 Discussion
10 Conclusion and Future Work
References
Global Market Research for Value Proposition Innovation Amid Pandemics
1 Introduction
2 Consulting Project and Divergent Creativity
3 Blended Techniques for Customer Development with Mask and 2-Meter Gap
4 Outsourcing Lessons Learned
5 Implications to Product Manager
6 Global Market Research and Business Model Innovation
7 Conclusion
References
Sustained Business Growth in Startups During the Pandemic: Competency-Industry Relatedness (C-IR) Framework
1 Introduction
2 Theoretical Background
2.1 Startup Success Rate During the Pandemic
2.2 Startups During a Pandemic
3 Research Methodology
3.1 Case Study with Five Startups
3.2 Validation of Case Study Findings Through Survey
3.3 Case Study of 36 EU-Funded Startups
4 Dataset
5 Seven Commonly Held Beliefs Among Startups
6 Real Facts
7 Implications for Managers
8 Limitations of the Work
9 Conclusion and Future Work
Appendix A
Appendix B
Appendix C
References
Discussion, Conclusion, and Strategic Directions
1 Discussion
2 Concluding Remarks
3 Strategic Directions
References
Index
