INNOVATING BUSINESS WITH ART How can art generate innovation in companies? In this book, through the activities of the Fondazione Ermanno Casoli (FEC), the authors articulate a working method, born from more than ten years of experience in the field, which documents the effectiveness of the collaboration between the world of art and that of business. By exploring the relationship between art and opportunities for renewal of individual and professional identity within organizations, this book also illustrates the contribution of art in defining a new perspective on business performance. A specific chapter is dedicated to artistic interventions and the Covid-19 pandemic. Through art, a desire to keep together humanities and business thinking, employees’ rationality, emotions, and wellbeing, company performance and social care, can still emerge as a possibility, even in such challenging times. A possibility which deserves the authentic involvement of artists, workers, managers, researchers, and their social communities to consolidate.
Author(s): Chiara Paolino, Marcello Smarrelli, Deborah Caré
Publisher: Bocconi University Press
Year: 2021
Language: English
Pages: 207
City: Milan
INNOVATING BUSINESS WITH ART
Copyright
Table of Contents
Foreword
Introduction to the international edition
Introduction The Desire to Discuss Innovation and Method
1 An Overview
2 Art and Identity: How Art Guidesand Innovates Identification Processesto Generate More Effective Behavior
3 Art as a Training Tool: How to Organizea Training Process Based on ContemporaryArt to Upgrade Skills and Competences
4 Contemporary Art in Process and ProductInnovation: From the Concept of “Artifacts”to the Renewal of Company Thinking
5 Competitive Advantage When Speakingof Art in Companies
6 Artistic Interventionsand the Covid-19 Pandemic
Appendix Innovating Business with ArtThe Fondazione Ermanno Casoli Method
Acknowledgements
Bibliography
BACK COVER
