Getting a message across on paper and presenting a proposal in a clear and persuasive form are vital skills for anyone in business. This book provides practical advice on how to impress, convince and persuade.
This fully updated 6th edition now features even more practical exercises, useful templates and top tips that will help you to write succinctly and with impact across different media. How to Write Reports and Proposalswill give you the tools to put over a good case with style.
The Creating Success series of books...
Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career.
Author(s): Patrick Forsyth;
Edition: 6
Publisher: Kogan Page
Year: 2022
Language: English
Commentary: Write Reports and Proposals:
Pages: 154
Tags: Write Reports and Proposals:
Halftitle Page
Creating Success Series
Title Page
Copyright Page
Contents
Introduction
A new edition
Business writing must earn a reading
A fragile process
A major opportunity
01 What makes good business writing?
The hazards of communication
Pitfalls: serious, and very serious
Why have a report?
Readers’ expectations
Readers’ perspective
Powerful habits
Earning a reading
Inappropriate standard documents
Clear intention
Achieving absolute clarity
The rewards of excellence
A significant opportunity
02 Creating a good report
Defining the report
Setting clear objectives
A sound structure
First, the beginning
The middle
The end
After the end
03 Preparing to write
Why this report?
Research prior to preparation
A systematic approach
Shaking off old habits
04 The power of language
Cultivating an appropriate writing style
Readers’ expectations
Readers’ dislikes
The writer’s approach
Use of language
Making language work for you
Careful selection of language
Mistakes to avoid
Following the rules
Style
Technological dilution
05 Making numbers clear
The nature of numbers and number ‘blindness’
Actions to avoid number blindness
Methods of presenting numbers clearly
The contribution of language
06 Making proposals persuasive
A cumulative process
A key stage
Persuasive technique
The don’ts
The dos
Quotations versus proposals
Choice of format
Timing
Proposal content
Checklist
Covering letters
The presentation of proposals
Earn attention
07 The contribution of layout and presentation
How the pages look
Graphic emphasis
The exhibits
Other options for inclusion
Overall packaging
Afterword
Postscript: the link to presentations
Acknowledgements
All the books in the Creating Success series
