Memory institutions such as archives, libraries, and museums collect, arrange, describe, and preserve their collections and holdings in order to make them accessible to the community. However, these institutions remain underutilized and are struggling to raise awareness of their existence and attract users and funders. The Handbook of Research on Advocacy, Promotion, and Public Programming for Memory Institutions is a collection of innovative research on emerging strategies such as advocacy, outreach, marketing, and public programming to promote memory institutions and engage the community. While highlighting topics including customer service solutions, social media, and collection development strategies, this book is ideally designed for heritage management and information professionals, curators, museum management, archival specialists, librarians, policymakers, researchers, and academicians.
Author(s): Patrick Ngulube (editor)
Series: Advances in Public Policy and Administration
Edition: 1
Publisher: IGI Global
Year: 2019
Language: English
Pages: 450
Editorial Advisory Board
List of Reviewers
List of Contributors
Table of Contents
Detailed Table of Contents
Foreword • Justus Wamukoya
Preface • Patrick Ngulube
Section 1
1 Doing More With Less: Application of Soft Power Theory to Enhance Visibility and Accessibility of Public Archives in a Resource-Strained Environment • Jonathan Mukwevho, Mpho Ngoepe, Patrick Ngulube
2 Building Inclusivity Through Connections With Community Archives • Andrea Copeland, Ayoung Yoon
3 Global Perspectives on the Challenges and Prospects of Accessing and Using Documentary Heritage • Forget Chaterera, Patrick Ngulube
4 Customer Services at the Library Archives of the National University of Lesotho • Makatleho Amelia Mafube, Segomotso Masegonyana Keakopa
5 Moving Forward and Making a Difference in Archival Institutions Through a Multifaceted Approach to Public Programming • Patrick Ngulube
6 Collaboration on Public Programming by Memory Institutions in Botswana: Factors for Consideration • Olefhile Mosweu
7 Use of Public Programming Strategies in Promoting Access to Documentary Heritage at Zimbabwe National Archives • Forget Chaterera, Antonio Rodrigues
8 Trends in the Utilization of the Holdings at the Bulawayo Archives and Records Centre, Zimbabwe (2014-2017) • Sindiso Bhebhe, Njabulo Bruce Khumalo
9 Raising Awareness About Public Archives in East and Southern Africa Through Social Media • Nampombe Saurombe
10 Use of Social Media Platforms for Increased Access and Visibility by the Botswana National Archives and Records Services • Tshepho L. Mosweu
Section 2
11 Customer Advocates: The Library’s Secret Weapon • Margaret Zelman Law
12 Advocating for Library and Information Services by National Library Associations of Africa in the Context of Sustainable Development Goals • Josiline Phiri Chigwada, Rosemary Maturure
13 A Framework for Advocacy, Outreach and Public Programming in Public Libraries in Africa • Kgomotso H. Moahi
14 E-Resources Marketing in African Academic Libraries: Contexts, Challenges and Prospects • Patiswa Zibani, Trywell Kalusopa
15 Promoting Library Services in a Digital Environment in Zimbabwe • Blessing Chiparausha, Josiline Phiri Chigwada
16 School Libraries Are a Must in Every Learning Environment: Advocating Libraries in High Schools in South Africa • Beatrice Ngulube
Section 3
17 African Heritage Isn’t ‘Dead’: Glitches in Organizing Knowledge and Memories With a Focus on the BaTonga in Zimbabwe • Umali Saidi
18 (Un)Liberated and Contested Narratives: Museums in a Free South Africa • Bongani C Ndhlovu
19 The Voortrekker Monument as Memory Institution: Mediating Collective Memory, Tourism and Educational Programming for a Local and Global Audience • Annie R Antonites, Johan Nel
20 Preserving Memory Through Branding: Museums Brands as Vectors for Advocacy, Promotion and Public Programming • Marta Massi, Chiara Piancatelli, Roberta Ghilardi
Compilation of References
About the Contributors
Index
