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Guiding the Digital Transformation of Organizations

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Industries such as automotive, retail, financial services and healthcare are in the throes of innovation, disruption and transformation due to today’s digital economy. No industry is immune from the gale force winds of creative destruction catalyzed by social, mobile, analytics, cloud, and the Internet of Things technologies, just to name a few. Therefore, executive leaders in all firms need new models and frameworks as they engage with and reposition their organizations’ digital strategies, policies, investments and initiatives.

Author(s): Robert W. Zmud, Vallabh Sambamurthy
Edition: 2
Year: 0

Language: English
Pages: 241