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Free2play: Making Money from Games You Give Away

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Author(s): Will Luton
Edition: 1

Language: English

CONTENTS
INTRODUCTION: HOW F2P CHANGED GAMES
4 ANALYTICS: UNDERSTANDING AND SERVING YOUR PLAYERS
The Eternal Beta
Don’t Listen to What People Say, Look at What They Do
Collecting Data
The Metrics You Need
AB Testing
Data Quality
Statistics: The Analyst’s Toolbox
Averages: Mean, Mode and Median
Causation and Variables
Regression Analysis
The Art of Interpretation
Gather Data, Test, Analyze
INDEX
A
B
C
D
E
F
G
H
I
K
L
M
N
O
P
Q
R
S
T
U
V
W
Z