Facebook ads for Contractors (2019)

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From roofing businesses and HVAC specialists to carpet cleaners, restoration pros, and everything in between. All of them are crushing it with Facebook ads. And the best part is… There’s a proven 4-step game plan we follow that’s responsible for 99% of their success, and you’re going to know how to implement it yourself by the time you’re done reading this eBook. If you’ve been meaning to kick your marketing efforts into high gear but just don’t know where to start… …then this Facebook advertising for contractor’s strategy is going to have you looking like Tim Allen on cloud nine. Keep that notepad close…you’re going to need it.

Author(s): Arsalaan Faysal
Series: 1
Year: 2019

Language: English
Pages: 65
Tags: Facebook Ads, Contractors, Home Improvement

Step #1: Create A compelling offer 2
High Value 4
Low friction 5
Attracts the right prospect 6
Step #2: Find the Right Audience 8
Step #3: Craft an awesome Facebook ad 13
Ad types 14
Banner ads 14
Lead ads 15
Carousel ads 16
Videos & Slideshows 18
Types of Facebook Ads for Contractors (Based on objectives) 19
If You Want to Get More… Website Visits in Your Service Area 21
If You Want to Get More…Website Conversions 23
If You Want to Get More…Facebook Business Page Likes 25
If You Want to Get More…Likes on Your Posts 26
Ad Placement 27
Setting a Budget and Schedule 30
How do you decide how much to spend? 32
Ad Copy 35
Attention/Awareness 36
Interest and Desire 37
Action 38
Step #4: Retarget the heck outta lost traffic 39
Special Offer 39
Want to work with me? 39
Special Offer 39
Concluding Remarks 39